Franchise News
Jimmy John's Has a New Bite on the Menu: Small Sliders
Bigger doesn’t always mean better.
Whether this new debut is in response to Subway’s recent addition of sliders to the menu, Jimmy John’s has just entered the arena by adding a smaller and less pricey sandwich to its menu––but permanently, according to Nation’s Restaurant News.
The Little John sandwiches, which are 6.5 inches long compared to the standard 8-inch sandwiches, will be sold for $3. Customers will be able to order any of the sub shop’s Original sandwiches, one through six on the menu, along with the JJ BLT in the smaller size. To help spread the word of its new menu addition, Jimmy John’s promoted its new sliders with the help of rapper and musical artist Lil’ John.
“Everything our customers love about Jimmy John’s sandwiches can be found in the all-new $3 Little John,” said Jimmy John’s Chief Marketing Officer John Shea, according to the article.
Let’s cut to the chase, people love to snack. Subway and Jimmy John’s are satisfying “American’s burgeoning habit of between-meal snacking,” the article says––except Jimmy John’s is doing so permanently.
From promising to buy a lucky customer a house to making its very own wine, what’s next for Jimmy John’s?
To read the full article, click here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
