Jollibee - Buy a Franchise

Multi-unit operators are adding Jollibee for more than category momentum, investing in a brand with strong economics, development whitespace and deep consumer loyalty.

With the ability to operate drive-thrus, endcaps, urban storefronts, inline and food courts, Jollibee is eager to meet developers and multi-unit operators from May 18 to 20 at ICSC Las Vegas 2026.

Vice President of Franchising Peter Wright explains how adaptive formats (suburban, urban and end-cap models) are driving the global restaurant brand’s accelerated U.S. expansion.