For entrepreneurs considering a high-performing quick-service restaurant franchise in 2025, one brand stands out with global recognition, loyal fans and explosive sales figures: Jollibee. The Filipino-born fried chicken sensation has become a North American contender with average unit volumes (AUVs) that rival the top players in the chicken segment. But how much can franchisees really make? We dug into Jollibee’s latest Franchise Disclosure Document (FDD) to find out.

Average Unit Volumes: Multi-Million Dollar Potential

According to Jollibee’s 2025 FDD, free-standing stores average annual sales of approximately $4.55 million, while in-line locations average $4.62 million — with some in-line locations even surpassing $9 million annually. ​​

In-line stores:

• Average Gross Sales: $4,626,370
• High: $9,906,004
• Low: $2,047,256

Free-standing stores:

• Average Gross Sales: $4,552,103
• High: $8,752,538
• Low: $1,731,944

“One of the primary attractions for prospective franchisees is Jollibee's impressive AUV,” said Beth Dela Cruz, President of Jollibee Group North America. “We consistently rank among the best in our category, which is a significant factor in our sustained success.”

What Does It Cost To Open a Jollibee?

Of course, big sales numbers require big investments. According to the 2025 FDD, here’s what franchisees can expect:

• Free-standing Location: $2,131,495 - $4,888,004
• In-line location: $1,635,461 - $3,246,560

These figures include a $40,000 franchise fee, leasehold improvements, equipment, soft costs, training, insurance, marketing and three months of operating capital.

Dela Cruz emphasizes that Jollibee works hard to keep costs in line with other major players. “In terms of our capital expenditures, we try our best to really make sure that the costs would be competitive vs. other QSRs,” she said. “Regardless of the store type, Jollibee is delivering great sales.”

This flexibility in store format is key to Jollibee’s U.S. expansion strategy. Franchisees can pursue flagship urban locations or suburban drive-thrus — both with proven profitability.

“We’ve created formats for everything from food courts and end-caps to free-standing drive-thrus,” said Dela Cruz. “We’re very strategic in our real estate, and we encourage our franchisees to wait for the right site.”

What’s Driving the Numbers?

Jollibee’s high AUVs are not just the result of good locations — they’re a function of menu diversity, cultural loyalty, and growing mainstream appeal.

“Our menu is more diverse than most QSR brands,” Dela Cruz said. “We offer chicken, spaghetti, burgers and more. That may be more challenging operationally, but it draws in a wider variety of guests. Once people try the product, they fall in love with it.”

The brand also benefits from intense customer loyalty, particularly among Filipino-Americans — a core demographic that makes up nearly 5 million people in the U.S.

Still, Jollibee isn’t resting on heritage alone. Menu innovations like chicken tenders and sandwiches are helping the brand break into mainstream markets while retaining its identity.

Is It Worth the Investment?

While the initial investment may be substantial, the compelling potential for return on investment is undeniable. Jollibee distinguishes itself among chicken-focused QSRs such as Popeyes and KFC, and even higher-end brands with comparable investment requirements. With the added benefits of industry-leading operational support, comprehensive training, and a rapidly expanding presence, Jollibee is a premier opportunity for discerning QSR investors.

With franchise agreements already signed for dozens of new locations and a clear goal to become a top-five global restaurant brand, Jollibee is positioning its partners for long-term growth and serious returns.

“The opportunity to invest in Jollibee is unique because we’re at a transformative moment,” said Dela Cruz. “Franchisees joining now will play a critical role in shaping the future of the brand and tapping into a significant growth trajectory.”

To learn more, visit: https://1851franchise.com/jollibee/.

*Annual gross sales is derived from 71 reporting locations open for all of 2024 (70 corporate and 1 franchised; 33 free-standing and 38 in-line). Annual gross sales for free-standing ranged from $1,731,944 to $8,752,538 with an average of $4,552,103 (14/42.4% exceeded avg). Annual gross sales for in-line ranged from $2,047,256 to $9,906,004 with an average of $4,626,370 (16/42.1% exceeded avg). Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much. See Item 19 of the FDD.