QSR Uncut: Jollibee Is Ready for Its U.S. Growth Push With Peter Wright

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Peter Wright Joins Jollibee as Vice President of Franchising to Lead U.S. Expansion

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WEST COVINA, Calif. —&nbsp;<a href="https://www.jollibeefoods.com/franchising">Jollibee</a>, the global fried chicken favorite celebrated for serving America’s best fast-food fried chicken, is closing out the year with major expansion milestones and a wave of franchise interest across North America. Following the official launch of its United States and Canada franchising program in March, the brand is reporting strong performance, new franchisee wins, and accelerated development in priority markets.“This year continues a strong run of great performance,” said&nbsp;<a href="https://www.linkedin.com/in/peter-wright-53808a2b?trk=public_post_feed-actor-name">Peter Wright</a>, vice president of franchise development for&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee Group North America</a>. “We just announced the launch of our franchising program this past March, and I’ve been very pleased with the amount of interest in the brand from across the U.S. and Canada.”2025 marked a major turning point for Jollibee as the company transitioned from a strictly corporate-owned model to a hybrid growth strategy backed by high-caliber franchise partners.One of the year’s most significant accomplishments was the opening of Jollibee’s first-ever U.S. franchise location in Queens, New York, a milestone that signals the beginning of a new franchising era for the beloved brand.&nbsp;“Our franchisee there has been pleased with the performance and is securing additional locations for more stores,” Wright said. “Its exactly the kind of early success we’re aiming to replicate across the system.”Jollibee also brought on a new franchisee in Staten Island and signed multi-unit development agreements in both Sacramento and Dallas-Fort Worth, reinforcing the brand’s strategic push into high-growth markets.Since launching its franchise program, Jollibee has seen outstanding demand from experienced operators eager to join the brand’s next phase of expansion.“In terms of priority markets, the New York tri-state area, the Southeast — these are the regions where we are seeing a lot of interest,” Wright said. “We’re also seeing strong volume from qualified franchise prospects from these same areas.”The surge is driven by Jollibee’s rising mainstream appeal, cult-favorite menu and sector-leading average unit volumes. Free-standing stores average about $4.55 million in annual sales, while in-line locations average $4.62 million.*In addition to new franchise openings, Jollibee also opened several company-owned restaurants in key U.S. markets. “Our plan is to continue securing multi-unit development agreements in target markets and build the support teams needed to fuel growth,” Wright said. “That applies to both the U.S. and Canada.”This alignment between corporate and franchise development supports Jollibee’s broader goal of becoming one of the world’s top five restaurant companies. The brand already has more than 1,700 global locations, including over 100 in North America, and is&nbsp; aiming for 500 restaurants in the region by 2030.Jollibee’s first franchise openings have also allowed the company to refine and strengthen its support model for future expansion.“We’re learning in real time what our franchisees need to thrive,” Wright said. “This year helped us validate our systems, reinforce best practices and build a foundation that ensures every new franchise location delivers the same joyful experience our brand is known for.”Every U.S. restaurant — corporate and franchise — is held to the brand’s rigorous Food, Service and Cleanliness (FSC) standards, which 100% of stores achieved in 2024. Franchisees also receive comprehensive training, real estate and development support, and operational resources to help maintain the gold-standard guest experience Jollibee is recognized for worldwide.As Jollibee prepares for the year ahead, the brand is focused on accelerating multi-unit growth, entering new markets and welcoming partners aligned with its high standards and strong community reputation.“This year was just the beginning,” Wright said. “We’re building tremendous momentum, and the interest we’re seeing confirms that Jollibee is poised for major franchise expansion across North America. 2026 is set to be a very exciting year.”About Jollibee GroupJollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 10,000 stores across 33 countries.&nbsp;The Jollibee Group’s portfolio includes nine wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan), five franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milkshake (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology.&nbsp;The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).The Jollibee Group has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World’s Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.To learn more about Jollibee Group, visit&nbsp;<a href="http://www.jollibeegroup.com">www.jollibeegroup.com</a>.-------------*Annual gross sales is derived from 71 reporting locations open for all of 2024 (70 corporate and 1 franchised; 33 free-standing and 38 in-line). Annual gross sales for free-standing ranged from $1,731,944 to $8,752,538 with an average of $4,552,103 (14/42.4 % exceeded avg). Annual gross sales for in-line ranged from $2,047,256 to $9,906,004 with an average of $4,626,370 (16/42.1% exceeded avg). Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much.&nbsp; See Item 19 of the JBM LLC FDD.

Jollibee Franchise - EOY 2025 - Momentum 2026 - 1851 Franchise

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A multi-unit deal can look great on paper. But execution is where growth plans either accelerate or stall. Real estate negotiations, permitting timelines, construction coordination, staffing and day-to-day operational consistency all hit at once when you’re trying to open multiple locations across multiple markets.For seasoned operators, that’s exactly why the&nbsp;right operating partner matters as much as the brand itself, especially in a concept like&nbsp;<a href="https://www.jollibeefoods.com/franchising">Jollibee</a>, where the opportunity is early, the demand is real and the standards are non-negotiable.“We see a lot of opportunity,” said franchisee&nbsp;<a href="https://www.linkedin.com/in/paul-avila-b794bb11/">Paul Avila</a>. “Being that we do own and operate other concepts in the QSR sector, I think that we have a great understanding of systems and processes and how to grow rapidly and do it in a way that’s very effective and efficient.”Now, together with&nbsp;<a href="https://www.linkedin.com/in/sunny-datta-a2187531/">Sunny Datta</a>, a multi-brand operator with more than two decades in the QSR world, Avila is gearing up to lead Jollibee’s earliest franchise growth as the brand’s first franchisee group with a 20-store development deal.<h2>Why the Best Operating Partners Reduce Friction Across Every Opening</h2>Multi-unit investors often focus on capital requirements and territory availability. Those matter. But the difference between a “signed deal” and a scalable business is the ability to execute repeatedly — across cities, crews and construction calendars — without letting standards slip.Datta has lived that reality. “We have grown and gained experience across several brands operating over 130 restaurants across five states,” he said.&nbsp;When development ramps up, the bottlenecks can include everything from permitting delays, holiday slowdowns at city offices, staffing shortages in construction trades, landlord negotiations and lease timing, and sequencing multiple openings across different municipalities.Scaling multi-unit growth without added friction requires an operating partner who can manage the moving parts. That means putting repeatable systems in place, from site selection and vendor coordination to construction, hiring and opening playbooks, so each launch builds on the last.And with&nbsp;<a href="https://1851franchise.com/jollibee-franchise-costs-fees-profit-and-data-for-2025-2729649">strong average unit volumes</a>,&nbsp;<a href="https://1851franchise.com/jollibee/jollibee-franchise-expansion-texas-2731078#featured">prime markets still available</a> and a&nbsp;<a href="https://1851franchise.com/jollibee/jollibee-franchisor-executive-qa-2729650">powerful support infrastructure</a>,&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee</a> operators certainly have no reason to try and reinvent the wheel.<h2>Protecting the Brand While Expanding Into Mainstream Markets</h2>Jollibee’s evolution in the U.S. is also creating a unique growth moment.&nbsp;<a href="https://1851franchise.com/jollibee/jollibee-first-us-franchise-nyc-2730352">The brand opened its first U.S. franchise location in Queens, New York</a> — which has already exceeded expectations — and secured multi-unit agreements in Sacramento, California, and Dallas-Fort Worth, Texas. While it’s long been beloved within Filipino communities, the brand’s franchise strategy is increasingly about broader mainstream demand, without losing what makes it special.“We are turning more into a fried chicken brand versus a Filipino brand,” Avila said. “But we aren’t going to forget about the actual Filipino culture where this whole brand started. There is a very large loyal customer base for this brand. People drive hours to go and eat at Jollibee.”A strong operating partner doesn’t just build restaurants. They protect the guest experience, reinforce service standards and ensure every new unit earns repeat visits from day one.“Once you get that product into their mouth, they’re definitely going to become a full-fledged fanatic of the brand,” said Avila. “Once we get people into the restaurants, we’ll be able to provide them with outstanding service and an awesome product.”<h2>The “Trust Factor” That Makes Scaling Possible</h2>With&nbsp;<a href="https://1851franchise.com/jollibee/jollibee-franchise-expansion-2025-north-america-2731072#featured">an iconic global brand entering a new franchising era</a>, the bar for operating partners is high. Jollibee’s&nbsp;<a href="https://www.jollibeefoods.com/menu/chickenjoy-fried-chicken?utm_source=1851franchise.com&amp;utm_medium=article&amp;utm_campaign=jollibee-franchise-top-5-reasons-invest-2026-2731062">Chickenjoy</a> has already earned national recognition — including&nbsp;<a href="https://10best.usatoday.com/awards/jollibee/?utm_source=1851franchise.com&amp;utm_medium=article&amp;utm_campaign=jollibee-franchise-top-5-reasons-invest-2026-2731062">“America’s Best Fast-Food Fried Chicken” from USA TODAY</a> two years in a row. As QSR categories get saturated, chicken continues to expand, making Jollibee a rare opportunity in a booming space.That's why seasoned operating partners are key to unlocking franchise growth. Their proven experience lowers the risk for the franchisor and builds confidence that brand standards will be consistently met in every new location.For Datta, earning that trust was central to becoming the first franchisee group. “It’s their baby and they want to make sure we treat that baby right,” he said. “I think they felt very comfortable with us and the way we operate, so they gave us this opportunity to be the very first franchisee.”<h2>Momentum Is Built One System at a Time</h2>Multi-unit growth is ultimately a test of repeatability. Can you take what works in one store and make it work again in the next city? With a different landlord? A different permitting office? A different labor pool?&nbsp;Avila and Datta are building that engine now, with new store opening in 2026. For investors looking at multi-unit restaurant development, their story shows that the brand may create demand, but the operating partner creates scale.For more information on franchising with Jollibee, visit:&nbsp;<a href="https://1851franchise.com/jollibee/info">https://1851franchise.com/jollibee/info</a>.

Why a Strong Operating Partner Makes Multi-Unit Growth Easier With Jollibee

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<a href="https://www.jollibeefoods.com/franchising">Jollibee</a> — the globally beloved fast-food brand known for its iconic Chickenjoy, craveable menu innovations and vibrant Filipino-American heritage — has officially set its sights on Texas as a priority market for franchise growth. With nearly 10 stores already operating in the state and customer demand rapidly rising, the brand sees Texas as one of the most promising expansion territories in its nationwide development strategy.“This is an important market to us because we have a store presence in the state fueling awareness of the brand,” said&nbsp;<a href="https://www.linkedin.com/in/peter-wright-53808a2b/">Peter Wright</a>, vice president of franchising for&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee Group North America</a>. “We are very pleased with the response from customers and have been receiving a lot of demand to open more stores.”<h2>A Market Built for Jollibee’s Mainstream Appeal</h2>Texas represents a unique white-space opportunity for Jollibee thanks to its booming population, diverse demographics and strong appetite for high-quality QSR concepts. While the brand continues to resonate deeply with Filipino communities,&nbsp;<a href="https://1851franchise.com/jollibee/why-jollibee-is-set-to-be-the-next-great-qsr-chicken-brand-in-america-2729653">its customer base has broadened across the United States</a>.“As Jollibee stores opened across the country, we are seeing a larger percentage of customers coming from the general population,” Wright said. “That gives us a lot of confidence that we can grow with mainstream consumers.”&nbsp;<h2>Strategic Growth Across Major Metro Markets</h2>Jollibee’s expansion strategy for Texas spans all four major metros, each offering strong customer density and diverse real estate opportunities.“For franchise development, we have a franchisee that is going to develop in Dallas-Fort Worth,” Wright said. “We are also targeting growth in Houston, San Antonio, and Austin.”These markets&nbsp;<a href="https://worldpopulationreview.com/us-cities/texas/fastest-growing">rank among the nation’s fastest-growing cities</a>, supported by robust suburban expansion, rising demand for drive-thru-friendly QSR formats and high visibility across commercial corridors. Jollibee’s proven real estate flexibility — including free-standing units, in-line restaurants, drive-thrus and non-traditional sites — allows the brand to enter each market with precision and scalability.<h2>A Brand Positioned for Continued U.S. Momentum</h2>While Texas already has established Jollibee locations, the brand believes the market is still in the early stages of its long-term development potential.“We have the potential to open approximately 100+ locations in Texas,” Wright said. “The demand is there, and the stores we have open in Texas give us the confidence to grow.”Jollibee’s rapid expansion across North America is driven by&nbsp;<a href="https://1851franchise.com/jollibee/top-5-reasons-jollibee-is-the-hottest-franchise-opportunity-right-now-2729654">strong unit economics, a loyal and growing customer base and a multi-format real estate strategy</a> that prioritizes accessibility and convenience. The brand’s ability to perform in both urban centers and suburban communities gives franchisees flexibility — and options — when entering a high-growth market like Texas.With the Dallas-Fort Worth development already underway and additional territories in Houston, Austin and San Antonio open for franchise partners, Jollibee is welcoming experienced operators to join the brand at a pivotal moment.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/jollibee">https://1851franchise.com/jollibee</a>.

Jollibee Franchise - Texas Market Growth - 1851 Franchise

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<a href="https://www.jollibeefoods.com/franchising">Jollibee</a> has entered a new era of growth in North America. After officially launching its United States and Canada franchising program in 2025, the brand — already celebrated globally for serving some of the best fried chicken in the world — is experiencing unprecedented demand from experienced operators. With strong average unit volumes, prime markets still available and a powerful support infrastructure,&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee</a> is quickly becoming one of the most compelling franchise opportunities in today’s competitive QSR landscape.“We’re seeing tremendous momentum,” said&nbsp;<a href="https://www.linkedin.com/in/peter-wright-53808a2b">Peter Wright</a>, vice president of franchising for Jollibee Group North America. “2026 is going to be an incredibly exciting year for the brand and for our franchise partners.”Here are the Top 5 Reasons to Invest in Jollibee in 2026, directly from the leader guiding the brand’s next chapter.<h2>1. The Chicken Segment Is Exploding and Jollibee Is Exceptionally Well-Positioned</h2>Few categories in the restaurant industry are as hot as fried chicken. In fact, Wright calls it “the fastest-growing segment in the QSR industry,” and he views this rise not as temporary hype but as a sustained consumer shift.“Number one is the ever-growing popularity of the chicken segment as a restaurant concept,” Wright said. “Americans love fried chicken. It continues to grow, and we are well-positioned as some of the best fried chicken in the country.”Jollibee’s&nbsp;<a href="https://www.jollibeefoods.com/menu/chickenjoy-fried-chicken">Chickenjoy</a> has already earned national recognition — including&nbsp;<a href="https://10best.usatoday.com/awards/jollibee/">“America’s Best Fast-Food Fried Chicken” from USA TODAY</a> — and the brand is winning in both heritage and mainstream markets. As more QSR categories saturate, chicken continues to expand, making Jollibee a rare opportunity in a booming space.<h2>2. Strong U.S. Unit Economics: $4.6M Average Unit Volumes</h2>High consumer demand is only part of the story.&nbsp;<a href="https://1851franchise.com/jollibee-franchise-costs-fees-profit-and-data-for-2025-2729649">Jollibee’s financial performance</a> is equally powerful.These numbers place Jollibee well above many established chicken competitors and major QSR brands. Free-standing stores average annual sales of approximately $4.55 million, while in-line locations average $4.62 million.*<h2>3. Prime Markets Are Still Wide Open</h2>While many major chicken brands have limited territory availability, Jollibee is in an exciting early stage of franchise expansion in North America.“Some of the very best markets are currently available for franchising, in contrast to other brands that may be limited on markets to develop,” Wright said.Priority territories include: New York tri-state area, the Southeast, Texas, Chicago, California’s interior markets and major Canadian metros.Recent wins reinforce this opportunity.&nbsp;<a href="https://1851franchise.com/jollibee/jollibee-first-us-franchise-nyc-2730352">The brand opened its first U.S. franchise location in Queens, New York</a> — which has already exceeded expectations — and secured multi-unit agreements in Sacramento, California, and Dallas-Fort Worth, Texas.For qualified operators, this is a rare chance to secure multi-unit territory in top-tier markets with a global brand.<h2>4. A Proven Global Brand With Cross-Cultural Consumer Appeal</h2>Jollibee’s international success is not just impressive — it’s a major indicator of long-term stability and brand power.“Jollibee has proven its appeal to consumers across borders and cultures. We are operating in many markets around the world and seeing a lot of success,” Wright said.Jollibee now has more than 1,700 locations worldwide, including over 100 in North America, and plans to reach 500 stores in the region by 2030. This global momentum translates directly to confidence for franchisees.Consumers recognize the brand, love the menu and celebrate its joyful, service-first culture — a powerful combination that supports strong unit performance and repeat visitation.<h2>5. A Strong Culture and Unmatched Franchise Support System</h2>Beyond its AUVs and global footprint,&nbsp;<a href="https://1851franchise.com/jollibee/jollibee-franchisor-executive-qa-2729650">Jollibee’s internal culture and support infrastructure</a> are among its greatest assets, Wright says.This includes: comprehensive training, real estate and site selection guidance, construction and development support, operational systems and tools, Food, Service and Cleanliness (FSC) certification programs, and marketing/brand management resources.In 2024, 100 percent of Jollibee’s U.S. restaurants achieved FSC certification, with 78 percent earning scores of 90 percent or higher.What does this mean for franchisees? A consistent, reliable operating model with world-class quality standards.<h2>Who Jollibee Is Looking For in 2026</h2>Jollibee is attracting a surge of interest — but the brand is selective. Its&nbsp;<a href="https://1851franchise.com/jollibee/top-5-reasons-jollibee-is-the-hottest-franchise-opportunity-right-now-2729654">ideal candidates</a> are experienced operators with both vision and capability.“The ideal franchisee would be somebody looking to scale a substantial business,” Wright said. “Someone with development and operations experience, the capital to fund that development, and aligns with our company values.”For the right partner, Jollibee presents a rare opportunity: a globally beloved brand in a booming category with high AUVs and prime territory availability.And Jollibee’s 2025 expansion set the stage for what Wright believes will be a watershed year.“We’re building tremendous momentum, and the interest we’re seeing confirms that Jollibee is poised for major franchise expansion across North America,” he said. “2026 is set to be a very exciting year.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/jollibee">https://1851franchise.com/jollibee</a>.*Annual gross sales is derived from 71 reporting locations open for all of 2024 (70 corporate and 1 franchised; 33 free-standing and 38 in-line). Annual gross sales for free-standing ranged from $1,731,944 to $8,752,538 with an average of $4,552,103 (14 / 42.4 % exceeded avg). Annual gross sales for in-line ranged from $2,047,256 to $9,906,004 with an average of $4,626,370 (16 / 42.1% exceeded avg). Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much.&nbsp; See Item 19 of the JBM LLC FDD.

Top 5 Reasons To Invest in Jollibee in 2026 - 1851 Franchise

Top 5 Reasons To Consider Investing in Jollibee in 2026

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<a href="https://www.jollibeefoods.com/franchising">Jollibee</a>, the globally celebrated quick-service restaurant brand known for its iconic Chickenjoy and joyful customer experience, is&nbsp;<a href="https://1851franchise.com/jollibee/chicken-franchise-opportunity-2730698">expanding its United States footprint</a> — and South Florida is rising to the top of the franchise development priority list. With successful locations already operating in the state and strong consumer demand across major metro areas like Miami, Orlando and Tampa, Jollibee sees enormous growth potential.“This is an attractive state because it has a very large population and is also very diverse,” said&nbsp;<a href="https://www.linkedin.com/in/peter-wright-53808a2b/">Peter Wright</a>, vice president of franchising for&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee</a> North America. “It’s an important market. We are already operating locations in Florida. We have four stores in the state currently open, and the results of those stores have been very encouraging.”<h2>A Diverse Consumer Base Ready for More Jollibee</h2>South Florida’s cultural diversity — paired with its&nbsp;<a href="https://www.usnews.com/news/best-states/articles/2025-10-10/floridas-enviable-population-growth-comes-at-a-cost">booming population growth</a> — aligns directly with what has fueled Jollibee’s success across the U.S. and around the world. While beloved by Filipino communities for decades, the brand has now built widespread mainstream appeal and attracts customers of every background.“We are seeing a lot of interest from would-be franchisees,” Wright said. “We’re excited about the growth opportunities in Florida.”<h2>A State With Capacity for Over 100 Jollibee Restaurants</h2>Based on Jollibee’s performance in Florida to date — combined with high-density markets and strong retail corridors throughout Miami, Orlando, Tampa and Jacksonville — the brand sees long-term capacity for significant expansion.&nbsp;“We believe the state could probably hold as many as 110-plus stores,” Wright said. “As we open more stores, that creates new opportunities for additional stores.”In other words, the more visible and accessible Jollibee becomes in Florida, the faster its customer base grows — and the greater the demand for more locations.<h2>A Strategic Growth Market Supported by Strong Unit Economics</h2>Jollibee’s expansion into South Florida is backed by&nbsp;<a href="https://1851franchise.com/jollibee/top-5-reasons-jollibee-is-the-hottest-franchise-opportunity-right-now-2729654">the same fundamentals driving its nationwide growth</a>: growing brand awareness, strong AUVs and a flexible real estate model that works across a wide range of formats, including drive-thru, in-line urban spaces, endcaps, mall locations and non-traditional venues.Jollibee’s franchise development team is now actively seeking experienced multi-unit operators, restaurant leaders and growth-minded entrepreneurs to join the brand as it scales across the state.“We’re excited about the growth opportunities,” Wright said. “Florida is a major strategic market for us.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/jollibee">https://1851franchise.com/jollibee</a>.

Jollibee Franchise - South Florida Market - 1851 Franchise

Why Jollibee Is Targeting Florida for Franchise Growth

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<a href="http://www.jollibeegroup.com">Jollibee</a>, the global fried chicken brand with 108 units across the United States and Canada,has built a cult-like following with its iconic “Chickenjoy” and warm, hospitality-driven service. The&nbsp;<a href="https://1851franchise.com/jollibee/info">Jollibee</a> experience that guests love and franchisees love to offer is driven by a culture of excellence and a team that is dedicated to that culture, not just as a box to check or a mural on a wall, but as something that informs every decision in the business.“Everything that we’re doing — our decisions, the way we operate — is through the lens of our values,” said&nbsp;<a href="https://www.linkedin.com/in/peter-wright-53808a2b/">Peter Wright</a>, vice president of franchising at Jollibee. “The culture manifests in a number of ways, but I really do see it as informing the values that drive how we work. I’ve been part of some very well-run, well-respected companies, and there are certain hallmarks of these organizations that really execute at a high level. And I see all of that here at Jollibee.”<h2>Values That Show Up Where It Matters</h2>Jollibee’s corporate purpose is “Spreading joy through Superior taste,” but the team doesn’t treat that as just a marketing tagline. It’s a blueprint for how every store should operate.&nbsp;“It’s the small things in life that contribute to a joyful experience,” Wright said. “It’s having a great meal with friends and family in a great environment with warm, hospitable service. And I think we execute that at a high level in all of our restaurants.”That execution is grounded in core values like speed with excellence, humility to listen and learn, and a spirit of family and fun. These values are operational standards that shape how team members greet guests, prepare orders and move through the kitchen, and they position everyone, throughout all levels of the organization, to adapt based on feedback.“We don’t know everything, but we’re going to listen to our customers and franchisees, and we’re going to continue to get better,” Wright said.&nbsp;<h2>The Gold Standard To Protect What People Know and Love</h2>As Jollibee expands across North America, maintaining consistency is a crucial area of focus. The team understands that Jollibee, for many families, is a tradition that has been handed down through generations. For others, it may be a new experience, but Wright explained that, after someone visits a Jollibee for the first time, they’re almost always bought in. So, it’s critical that the brand maintain its standard and continue to deliver the experience that made someone fall in love with the brand, whether the love started generations ago or a week prior.“The experience is of utmost importance in everyone’s mind,” Wright said. “It has to be a great one across all of our locations. We have a long, ingrained culture of operating at the highest level we can. There’s a base level that all locations&nbsp;must be operating at, but we aspire to the gold standard level of operations. That’s the quality, the taste of the food, the service and the cleanliness of the restaurants. There’s no magic formula, but we execute at a very high level, and we see proof of that in the incredibly positive guest response we receive.”<h2>Choosing Partners, Not Just Signing Deals</h2>Jollibee’s culture centers the brand’s integrity and the guest experience, and as the brand grows across the U.S., the leadership team is staying true to those values.“There are a lot of brands that are focused on selling franchises; they see that as important to their model as a form of growing their business,” Wright said. “There’s a distinction that we’re focused on, and that is that we’re going to continue to build company-owned units,&nbsp;and we’re going to partner with the right franchise partner to develop additional units with us. We see that partnership with franchisees as a great way to grow the business, but it’s not about how many deals we can sign.”By prioritizing quality over volume, Jollibee remains true to the core pillars of its culture while opening its arms to true partnerships that will drive the brand forward without sacrificing any aspect of what makes Jollibee so beloved.“Our franchise growth strategy is about finding the right partners that align with our vision and have the right experience and resources,” Wright said. “We see franchising as a way to help us be successful in new markets, but the North Star is what is best for the Jollibee brand and for our guests.”<h2>Culture as a Competitive Edge</h2>In a crowded restaurant landscape, where efficiency and scale often take priority above all else, Jollibee’s commitment to culture stands out. The brand is focused on delivering joyful experiences consistently — in every market, for every guest.For a brand expanding across North America, culture is a must-have. It serves as a foundation, makes success possible, turns first-time visitors into lifelong fans and allows Jollibee to deliver on the promise of joy in the details.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/jollibee">https://1851franchise.com/jollibee.</a>&nbsp;

Photo of Jollibee mascot and two smiling people in Jollibee pajamas