Jollibee

<a href="https://www.jollibeefoods.com/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-jollibee-is-targeting-california-for-franchise-growth-2730326" target="_blank" rel="nofollow">Jollibee</a>, the beloved global fast-food brand known for its<a href="https://1851franchise.com/jollibee/jollibee-rising-star-in-quick-service-restaurants-2729653">&nbsp;iconic Chickenjoy and vibrant Filipino-American heritage</a>, has set its sights on the Golden State. With Sacramento, Los Angeles, San Francisco and San Diego identified as key expansion markets,<a href="https://1851franchise.com/jollibee/info">&nbsp;Jollibee</a> is inviting experienced entrepreneurs to join the brand’s bold West Coast push.&nbsp;“This is the state where we opened our first Jollibee store in the U.S in 1998 and that location is still operating today,” said Beth Dela Cruz, President of Jollibee Group North America. “We’ve already expanded the brand significantly in California. The awareness is strong, and the demand is definitely there.”&nbsp;<h2>A Market as Diverse as Jollibee’s Menu&nbsp;</h2>California represents a unique opportunity for Jollibee thanks to its sizable Filipino-American population and multicultural communities that align with the brand’s growing mainstream appeal. And Jollibee has already evolved beyond a niche offering. “Right now, Jollibee attracts a diverse customer base, especially here in California," Dela Cruz said. "We're resonating with people from all backgrounds and communities."&nbsp;With room to add nearly 200 locations across the state, the brand sees tremendous white space in both densely populated urban centers and high-traffic suburban hubs. “Los Angeles and the Bay Area are huge opportunities for us,” Dela Cruz said. “We know these markets well and they’re ready for more Jollibee restaurants.”&nbsp;<h2>Real Estate Strategy Rooted in Accessibility&nbsp;</h2>For Jollibee, success in California means prioritizing accessibility through<a href="https://1851franchise.com/jollibee/top-5-reasons-jollibee-is-the-hottest-franchise-opportunity-right-now-2729654">&nbsp;smart site selection and flexible restaurant formats</a>. “We really encourage franchisees to look at drive-thru locations,” Dela Cruz said. “That’s how you give your customers every option, whether it's moms who prefer the drive-thru, people ordering to-go or third-party delivery. It just makes the experience easier for everyone.”&nbsp;But it doesn’t stop there. Jollibee is also focused on expanding into non-traditional locations like airports, university campuses, hospitals, and especially regional and super-regional malls. “We’re looking at centers with strong daily traffic,” Dela Cruz said. “It’s all about making the brand more convenient and visible to more people.”&nbsp;<h2>California Leads the Way in U.S. Expansion&nbsp;</h2>Beyond California, Jollibee is open for franchise growth in all 50 states. The brand’s broader expansion plan includes additional priority markets like Texas, New York, Florida, and New Jersey.&nbsp;As Jollibee expands across North America, its adaptable real estate strategy and strong financial performance make it a compelling investment opportunity. Free-standing stores average annual sales of approximately $4.55 million, while in-line locations average $4.62 million, with some&nbsp;<a href="https://1851franchise.com/jollibee/jollibee-franchise-costs-fees-profit-and-data-for-2025-2729649#featured">in-line locations even surpassing $9 million annually</a>.&nbsp;​​ This provides franchisees with a rare opportunity to invest in a QSR concept with both cultural cachet and serious financial upside.&nbsp;<h2>Join a Franchise That’s Built for the Future&nbsp;</h2>From suburban drive-thrus to urban food courts and airport kiosks, Jollibee is building a multi-format presence that aligns with today’s consumer behaviors. &nbsp;“We’re placing restaurants where they can thrive,” Dela Cruz said. “Whether that’s a downtown endcap, a regional mall or a hospital cafeteria, we’re focused on making Jollibee accessible wherever our customers are.”&nbsp;With deep roots in California and a clear roadmap for expansion, Jollibee’s franchise growth strategy is well-positioned to turn the state’s cultural diversity and consumer density into a long-term success story.&nbsp;To learn more about franchising with Jollibee, visit<a href="https://1851franchise.com/jollibee/info"> </a><a href="https://1851franchise.com/jollibee/info.">https://1851franchise.com/jollibee/info.</a>&nbsp;

Jollibee Franchise Expansion in California | Sacramento, LA, SF & San Diego 

1851 Franchise

Sacramento, Los Angeles, San Francisco and San Diego are on the menu as Jollibee unveils strategic franchise expansion plans. 

This brand page has been paid for by JOLLIBEE. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Why Jollibee Is Targeting California for Franchise Growth

why-jollibee-is-targeting-california-for-franchise-growth

FRANCHISE INFORMATION

Own a Jollibee Franchise

A Global Brand With Local Appeal

Executive Q&A

Rising Star in Quick-Service Restaurants

Deep Dive

Learn

Visit Website

JOLLIBEE

Facebook

Instagram

LinkedIn

TikTok

YouTube

SOCIAL MEDIA

Executive Q&A: Beth Dela Cruz, President of JBM LLC, the franchisor of Jollibee in North America

Top 5 Reasons Jollibee Is the Hottest Franchise Opportunity Right Now

Why Jollibee is Set to be the Next Great QSR Chicken Brand in America

JOLLIBEE MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT JOLLIBEE

CONTACT JOLLIBEE

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Country

Zip Code

Which Country Are You Interested In Developing?

Preferred State / Province

Preferred City

How Many Stores Are You Willing To Develop?

Total Liquid Assets

Total Net Worth

Do You Currently Own Or Operate A Restaurant?

Please Specify How Many Years Of Restaurant And / Or Franchising Experience You Have

Please Select How Many Units You Currently Own Or Have Owned

Please List All Restaurant Brands You Currently Own Or Have Owned

How Did You Learn About Us? Please choose an appropriate option.

*I have read and understood Jollibee’s Terms and Conditions

**I have read and agree to Jollibee’s Franchise Privacy Policy

***I have read and agree to Jollibee’s Consent and Confidentiality Statement

Get Started

Jollibee Franchise - Expansion North America - 1851 Franchise

Beyond Four Walls: How Jollibee Strategically Tailors Its Footprint To Conquer Diverse North American Markets 

jollibee-franchise-expansion-north-america

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

executive-qa-beth-dela-cruz-president-of-jbm-llc-the-franchisor-of-jollibee-in-north-america

How Jollibee Is Disrupting the QSR Franchise Industry 

how-jollibee-is-disrupting-the-qsr-industry

Why Jollibee Is Targeting California for Franchise Growth

MORE STORIES LIKE THIS