Growing a Franchise
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Krispy Kreme Dethrones Chick-Fil-A as the Most Intimate Fast-Food Brand, New Study Shows Consumers Want Indulgence and Nostalgia
MBLM’s Brand Intimacy 2022 Study saw Chick-fil-A, last year’s top-performing brand, drop to eighth place, whereas Krispy Kreme replaced it as the most intimate fast food brand of 2022 — here are some of the lessons brands can take away.
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%2Fstory1%2F2731901%2F1775592140_2731901.png&w=3840&q=75 "The Buzz Factory Blueprint")
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