DISCOVER LAYNE'S: SCALABLE OPERATIONS, STRATEGIC REAL ESTATE, AND THE BEST DAMN CHICKEN FINGERS!

Layne’s was founded in 1994, and it quickly became a fan-favorite in College Station, Texas. Known best for its friendly service, crispy chicken fingers and flavorful secret sauce, the brand is on a mission to bring its Soon to be Famous™ chicken fingers to even more people nationwide by partnering with passionate franchisees.

“Our goal is to make Layne’s a household name, and we will help our franchisees bring our culture of delivering perfect food with outstanding service each and every order, guaranteeing return customers who can’t get enough,” said Garrett Reed, CEO of Layne’s. “We have the right brand at the right time to achieve major growth. We’re looking for franchise partners with the drive and ambition to help us do that.”

With more than 20 restaurants open and more than 250 sold, Layne’s is quickly laying the groundwork for a nationwide takeover. While the team is still interested in dominating the market in its home state of Texas and neighboring states, and the restaurant is also growing in the Mid-Atlantic and Midwest.

As visibility increases, demand from both guests and franchisees follows. Layne’s is currently experiencing exponential growth;  entrepreneurs who are interested in joining the system have an opportunity to inquire and begin the development process before prime territories in their markets have been claimed.

In the rapidly growing fast food chicken market, very few restaurants provide the level of quality and service that Layne’s does. Guests are far more likely to return to Layne’s, even when there are multiple chicken options available in the area. That’s how the brand has grown its raving fan base and why Layne’s owners everywhere continue to enjoy reliable repeat business.

However, the small-town feel that Layne’s offers doesn’t detract from the strength of the model and powerful leadership team. 

Franchisees who join the system will benefit from decades of combined experience in the leadership team, a proven business model and a modern flexibility that keeps Layne’s current without sacrificing what makes the model special. 

Layne’s has worked diligently to create a flexible real estate model, embracing drive-thru-only, in-line, endcap and stand-alone locations. Further, Chief Operating Officer Samir Wattar has leveraged years of operational experience to create a smooth, efficient operating model that helps owners thrive.

“We knew we needed to create systems that would allow us to take the brand to franchisees,” said Wattar. “The voice of the brand, systems, supply chain and the way that we market were all finalized a few years ago, and more recently, we began to look at product offerings that would differentiate us and take us to the next level. Now, franchisees have a polished outline to follow that helps them create the same success the very first Layne’s locations saw.”

You are ready to break into a high-demand industry with an iconic brand and a leadership team that will support your continued growth.

Franchising with Layne’s is a prime opportunity to build a more flexible, fulfilling life for yourself while establishing a go-to restaurant option in your own community.

As it grows, the Layne’s team is looking to partner with franchisees who will fully embrace and protect the Layne’s brand and way, staying true to the business model, culture and practices that have driven its success to this point.

Layne’s is a prime investment for both new owners and seasoned entrepreneurs looking to expand their portfolios. Masroor Fatany, a multi-unit franchisee with Halal Guys, chose to expand his empire with Layne’s, becoming the brand’s first franchisee and opening locations in Katy, Beaumont and Houston.

“Franchising always made sense to me because, growing up, I saw the struggle with starting out as a new brand,” he said. “With a franchise, you have the blueprint, the brand and the customer recognition. That just makes things a lot easier for a midsize franchisee like me.”

As he investigated Layne’s and began to establish his own locations, Fatany only became more impressed with the brand’s culture, model and support. 

“I’ve been looking for another concept for some time, but I wanted to find a brand that I really enjoyed. I didn’t want to open just another Popeye’s. Brands like that are very established, and I wanted to make my own impact as an operator.”