1851

When French expatriate Rosalie Guillem and her daughter Audrey Guillem-Saba realized that the American marketplace had little knowledge of the sweetly delightful French pastry known as the macaron, the mother-daughter duo realized an exciting opportunity. Guillem-Saba—who at the time was living in France while her mother lived in Florida—came to the U.S. and together, the two opened the first <a href="https://lemacaronfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=le-macaron-french-pastries-seeks-franchisees-to-bring-its-elegant-european-treats-to-the-carolinas-2710674" target="_blank" rel="nofollow">Le Macaron French Pastries</a> location in 2009. Consumers loved the petite treats and chic atmosphere and in 2012, Guillem and Guillem-Saba began franchising their hit concept.Recognizing the historically high cost of rent for retail spaces in malls across the U.S., the founders decided to offer franchisees their choice of two different Le Macaron models: a café concept or a mobile kiosk. The low overhead associated with the kiosk model, as well as minimal operational costs—as Le Macaron franchisees do no cooking on-site, but rather, receive their ready-to-serve macarons from the brand’s Sarasota location—have contributed to franchisee success across the system.Now, with 52 locations open in 11 states and 24 locations in development, Le Macaron has laid the groundwork for continued expansion nationwide.&nbsp;So what’s the next target market for the confectionary concept? North and South Carolina.“Le Macaron was founded in and grown from Florida and we believe that nearby South Carolina offers an amazing opportunity to continue our explosive growth throughout North America,” said Gregory Guillem, Le Macaron’s franchise business consultant. “By being close to our headquarters in Florida, we can ensure that all new franchisees receive industry-leading support and guidance from our Support Team.”In addition, Guillem pointed out that “the Carolinas have robust and growing economies thanks to their technology, commerce and education sectors.” Those strong economies thus offers the brand competitive real estate, which “suits both of our franchise models, provides us access to demographics with higher disposable incomes and a younger population willing to try and indulge in a macaron.”Angel Santiago, Marketing Director for Le Macaron, emphasized that Le Macaron’s titular offering is a far cry from that of imitators.“Our macarons are expertly hand-crafted from flavorful almonds and the finest non-gluten ingredients. These sweet treats stay crisp on the outside and are filled with rich centers ranging from chocolate ganache to rich cream to from-scratch marmalades,” said Santiago. “Le Macaron is setting the industry standard because we are the leader and purveyor of this elegant French delicacy in the marketplace.”Guillem echoed Santiago’s point.“We are the original macaron franchise in America, with an industry-leading franchise model and support system that has been proven as we have over 50 franchise locations open, with another 20 in development,” said Guillem.&nbsp;Another boon for qualified franchise candidates in the Carolinas? The two states can hold “up to 50 territories collectively, according to Guillem.Plus, across all 50 states, Le Macaron’s niche offering offers very limited competition. Not only are macarons largely new to the American marketplace, but those of Le Macaron French Pastries are made with only the highest-quality French ingredients.&nbsp;“Going to Le Macaron feels like a vacation to France; that’s the feeling our customers get,” said Santiago. “We offer preservative-free little luxuries that make people smile and transport our guests. No other pastry shop offers the same quality, convenience and ambience.”&nbsp;Equipped with an unparalleled offering evocative of a Parisian getaway to the City of Light, new franchisees therefore have the opportunity to corner the market and drive explosive growth.&nbsp;A luxe offering with streamlined operations, minimal cost and dual associated models? When it comes to its franchise opportunity, Le Macaron couldn’t be sweeter.The investment range associated with opening a Le Macaron French Pastries pâtisserie or kiosk is $84,350 to $361,500 with a $45,000 franchise fee. For more information about franchising opportunities with Le Macaron, please visit <a href="https://lemacaronfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=le-macaron-french-pastries-seeks-franchisees-to-bring-its-elegant-european-treats-to-the-carolinas-2710674" target="_blank" rel="nofollow">https://lemacaronfranchise.com/</a>.&nbsp;

Le Macaron French Pastries Seeks Franchisees To Bring Its Elegant European Treats to the Carolinas

1851 Franchise

Le Macaron’s ‘little luxuries’ are translating into impressive franchise growth across the US.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

le-macaron-french-pastries-seeks-franchisees-to-bring-its-elegant-european-treats-to-the-carolinas

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Le Macaron French Pastries Seeks Franchisees To Bring Its Elegant European Treats to the Carolinas

MORE STORIES LIKE THIS