1851

Implementing change across an enterprise of any size can be a heavy lift. But for a franchise brand with perhaps thousands of franchisees, each with their own ideas about brand direction, that task can be positively Herculean.&nbsp;It’s not enough for a leader to make a logical, data-driven case for a proposed change, says <a href="https://www.linkedin.com/in/ande3916/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lessons-from-franchise-execs-stacy-anderson-president-anytime-fitness-2716795" target="_blank" rel="nofollow">Stacy Anderson</a>, president of Woodbury, Minnesota-based <a href="https://www.anytimefitness.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lessons-from-franchise-execs-stacy-anderson-president-anytime-fitness-2716795" target="_blank" rel="nofollow">Anytime Fitness</a>, a 24/7 gym franchise with a global presence. You have to also appeal to the heart.“You’re not just appealing to their minds in terms of a business case, making sure that everybody understands the case for change, the upside, the opportunity,” Anderson said. “You’re also really gathering their hearts and getting them emotionally invested in why you need to evolve and move forward in a different way.”As Anytime Fitness shifts away from being a convenience-based brand and toward a health and wellness model, emphasizing coaching and holistic health and wellness, Anderson certainly has a lot of hearts to gather: The brand has 1,600 domestic franchisees across 4,000 locations, in addition to 30 different master franchisees across 50 countries.&nbsp;Anderson credits the management approach emphasized at <a href="https://www.sebrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=lessons-from-franchise-execs-stacy-anderson-president-anytime-fitness-2716795" target="_blank" rel="nofollow">Self Esteem Brands</a>, the portfolio brand that owns Anytime Fitness, for helping to achieve the brand’s goals.&nbsp;“We talk a lot about CAT here,” Anderson said. “That's communication, alignment and trust.”&nbsp;She explains these three pillars involve keeping open lines of communication between franchisor and franchisee, as well as admitting when there’s a misstep, and then working to get alignment between the parties. Ultimately, the goal is to build trust within the system.&nbsp;“Trust ends up being that foundation of how you're able to connect and move a system of [our] size forward,” she said.Watch the full interview above, or <a href="https://www.youtube.com/watch?v=zeSUqGWNRng&utm_source=1851franchise.com&utm_medium=article&utm_campaign=lessons-from-franchise-execs-stacy-anderson-president-anytime-fitness-2716795" target="_blank" rel="nofollow">click here to watch it on YouTube</a>.

Lessons From Franchise Execs: Stacy Anderson, President, Anytime Fitness

1851 Franchise

Leading a brand re-positioning takes a lot of strength. Hear how the leader of this fitness brand builds trust with franchisees to help them during this process.

lessons-from-franchise-execs-stacy-anderson-president-anytime-fitness

Pet Wants

How Pet Wants Franchisees Are Building Stronger Relationships With Pet Parents

how-pet-wants-franchisees-are-building-stronger-relationships-with-pet-parents

Right at Home

Right at Home In-Home Care Services Cleveland Ohio Market Release

Right at Home Expanding In-Home Care Services in Cleveland, Lorain, and Elyria

right-at-home-expanding-in-home-care-services-in-cleveland-lorain-and-elyria

Children's Lighthouse

How These Parents Conquered the Challenge of Finding Quality Childcare: A Children’s Lighthouse Webinar Recap

how-these-parents-conquered-the-challenge-of-finding-quality-childcare-a-childrens-lighthouse-webinar-recap

Want a Business With Purpose? Learn From a Health Care Veteran Turned Franchise Leader

want-a-business-with-purpose-learn-from-a-health-care-veteran-turned-franchise-leader

Woodhouse Spas

Karen Garrett Isn’t Selling Franchises — She’s Helping Entrepreneurs Find the Right Fit at Woodhouse Spas

karen-garrett-woodhouse-spa-franchise-development

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchise Face-Lifts: Why Major Restaurant Brands Are Betting Big on Remodels

franchise-face-lifts-why-major-restaurant-brands-are-betting-big-on-remodels

How New Tariffs Are Causing Price Hikes and Surcharges for U.S. Businesses and Franchises - 1851

Tariffs Prompt Price Hikes, Surcharges as Businesses (and Franchises) Brace for Rising Costs 

tariffs-prompt-price-hikes-surcharges

franchise supplier award design with Locate AI logo and 1851 Franchise badge

Franchise Real Estate Services | Locate AI — Emerging Leaders in Franchise Support

locate-ai-emerging-leaders-in-franchise-support

Franchise Financial Reporting, Analytics and Business Intelligence | Qvinci

Franchise Financial Reporting, Analytics and Business Intelligence | Qvinci — Emerging Leaders in Franchise Support

franchise-financial-reporting-analytics-and-business-intelligence-qvinci-emerging-leaders-in-franchise-support

Consulting and Development | Big Sky Franchise Team — Emerging Leaders in Franchise Support

Big Sky Franchise Team: Expert Consulting for Scalable Growth

consulting-and-development-big-sky-franchise-team-emerging-leaders-in-franchise-support

Photo of powerlifter, wearing red singlet and white socks, preparing to deadlift

The 5 Business and Life Lessons I Learned from Powerlifting

the-5-business-and-life-lessons-i-learned-from-powerlifting

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight graphic with photo of Greeva Patel and BIGGBY COFFEE logo

BIGGBY® COFFEE Franchisee Brings Passion for Community and Coffee to East Dundee

biggby-coffee-franchise-east-dundee-illinois

The Top 20 Cleaning Franchises to Invest in for 2025

top-cleaning-franchises-to-invest-in

Lessons From Franchise Execs: Stacy Anderson, President, Anytime Fitness

MORE STORIES LIKE THIS