Married Couple Signs Three-Unit Agreement to Continue Las Vegas Expansion Efforts for Togo’s

Denielle and Daniel Chong have been debating making the move to own their own business for the past decade. The couple finally landed on an idea last year when Daniel noticed something was missing in their market of the Las Vegas metro area: Togo’s, the nearly 200-unit sandwich shop chain founded in California.

Daniel is a fan of Togo’s; he was familiar with the brand from frequenting one that was close to his office from his job in Southern California. He and his wife realized one day that there were no locations in Las Vegas, so they decided to look into it.

“We thought, ‘It would do so well here.’ We looked on the website and saw an open opportunity here, and everything fell into place,” Denielle said. She explained that they felt so confident that being a part of Togo’s Nevada expansion was the right business venture for them, they didn’t even look into other companies. “We knew this would be a good brand for our market, and we liked the fact that we’d be one of the first here in Vegas, on the ground floor.”

The brand made it very easy for them to invest. Originally, the couple’s plan was to start with one location and then eventually sign on for more. But Togo’s offered a great deal to franchisees last year for its 50th year in business, and the Chongs saw it as too great of an opportunity to pass up.

“We went into this thinking we'd open one store and see how it goes, but with the incentive they were offering and as we were talking through the impact they wanted to make in the Vegas market, we knew we wanted to be a big part of that,” Denielle said.

In December, the couple signed a three-unit deal to open one store per year.

The Chongs have been busy since signing on to become franchisees, working with the Togo’s team to go over applications, finances and locations. They are currently in the stages of sending out letters of intent on properties. The locations of their units are very important to them, Denielle said.

“We want to be in a part of town that is close to home and that we are comfortable and familiar with, and we’re making sure we are in shopping centers that we know have good traffic,” she said. “The Togo’s team has been very accommodating and is working closely with us to arrange that.”

The support from corporate has been paramount in their decision to partner with Togo’s, Daniel added. It is part of what convinced them to invest in three units. They want to be hands-on owners in the stores every day.

“The whole draw of a franchise is that corporate provides everything we need to make this a success,” he said. “We’ve got some retail and operations experience, but the restaurant space is new to us. Togo’s support is going to allow us to succeed.”

The executives at Togo’s are thrilled to have the Chongs on board.

"The momentum that we're building at Togo's this year is incredibly strong, and that includes signing franchisees like Denielle and Daniel to continue expanding our presence,” said John Dyer, Togo’s VP of Franchise Sales & Real Estate. “We're looking forward to the Chongs’ growth within our system, and we're eager to continue supporting our franchise owners as they bring our concept to more customers.”

The current initial investment for a Togo’s franchise ranges from $216,500 to $451,500, which includes a $30,000 franchise fee. For more information, visit https://togosfranchise.com/.