Franchise News
Mashable: Instagram Has a New Ploy to Keep You Watching—Forever
Thanks to Instagram’s new location-based Stories, you’ll never run out of things to watch ever again.
It’s been less than a year since Instagram launched its clone of Snapchat Stories. But today, Instagram’s popular version has already eclipsed Snapchat in both size and scale.
With more than 200 million people using Stories every single day, Instagram recently announced that it would make its stories bigger and better than ever. On Tuesday, the company introduced two new types of Stories: location Stories and hashtag Stories. Together, they ensure that you’ll never run out of Stories to watch.
Location Stories draw from content Instagram users post to their own Stories, with the app’s location stickers determining which Stories a photo or video may be added to.
“One of the things that’s really important for us is that we make sure that this scales to the whole world,” said Instagram Director of Product Blake Barnes. “The only way we can make sure you see awesome things for every town, for every landmark, for every bar, all around the world is by doing it algorithmically.”
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
