Melting Pot

After nearly five decades of operations, the Melting Pot brand was well-established and beloved by guests nationwide. However, with restaurants varying in age from a few years to a few decades, the brand’s visual identity needed a refresh. To keep the concept relevant, the leadership team came up with a remodel plan that would modernize the brand’s image and bring all restaurants to a more consistent visual standard.“If you have a brand that focuses on a culinary treat that started in the ’60s and ’70s, you don't want it to feel like you’re still in the ’60s and ’70s,” Collin Benyo, franchise growth strategist, told&nbsp;<a href="https://www.nrn.com/regional-chains/how-melting-pot-turning-experience-70s-modern-night-out?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-how-melting-pot-is-turning-an-experience-from-the-70s-into-a-modern-night-out-2724829" target="_blank" rel="nofollow">Nation’s Restaurant News</a>.The system is currently progressing through a plan to remodel all 93 locations.“It is a departure from what we originally were back in 1975 which was a little bit more closed off, a little bit darker, more intimate,” said Benyo. “That's not really ringing true with [consumers] any longer.”The new design, referred to internally as Melting Pot Evolution, incorporates a more open floor plan, lighter color schemes and additional lights and brightness. The bar area has also been reimagined to celebrate Melting Pot’s craft cocktails and create a more welcoming space for guests who want to spend their whole night there rather than stopping by for a quick drink while waiting for a table.As the brand works toward opening another 15 restaurants by 2025, the design refresh is only increasing guests’ and franchisees’ love for the brand.“We connect with people better,” added Benyo. “We are doing something different for experiential dining. People come in, slow down and enjoy the company.”Read the full article&nbsp;<a href="https://www.nrn.com/regional-chains/how-melting-pot-turning-experience-70s-modern-night-out?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-how-melting-pot-is-turning-an-experience-from-the-70s-into-a-modern-night-out-2724829" target="_blank" rel="nofollow">here</a>.Total investments range from $1.3 million–$2 million. For more information, visit https://www.meltingpotfranchise.com/. &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;

Melting Pot Remodel Upgrades a ‘70s Experience to a Modern Night Out

1851 Franchise

Melting Pot’s ongoing system-wide remodeling effort will bring an updated, modern look to all of the legacy brand’s locations.

This brand page has been paid for by MELTING POT. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Nation’s Restaurant News: How Melting Pot Is Turning an Experience From the ‘70s Into a Modern Night Out

nations-restaurant-news-how-melting-pot-is-turning-an-experience-from-the-70s-into-a-modern-night-out

FRANCHISE INFORMATION

Own a Melting Pot

Melting Pot Growth

Franchisee Highlight

Innovative Retail Strategies

Celebrating 50+ Years of Business

Learn

Visit Website

MELTING POT

Facebook

LinkedIn

Instagram

YouTube

SOCIAL MEDIA

Melting Pot San Antonio Celebrates 20 Years With Stunning Remodel and Grand Reopening

Love Stories and Family Traditions: How the Reeves Brought Melting Pot Back to Their Community

50 Years of Fondue and Family: Melting Pot Celebrates Its Legacy and Looks to the Future

MELTING POT MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT MELTING POT

CONTACT MELTING POT

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Why are you interested in owning a Melting Pot?

Fondue Franchise Opportunities

Photo of Melting Pot CEO John "JC" Crawford

Melting Pot Names New CEO, Celebrates 50th Anniversary With Continued Growth and Leadership Promotions

melting-pot-franchise-mid-year-2025

Photo of interior of Melting Pot restaurant

Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

melting-pot-return-to-lexington

Photo of Melting Pot fondue spread with cheese and chocolate, bread, meats and fruits

Crain’s Detroit Business: Fondue Restaurant Plans Michigan Expansion

melting-pot-michigan-expansion

photo of an array of Melting Pot menu items

Lansing State Journal: Fondue Restaurant Chain Targets Lansing, Ann Arbor, Canton Markets for New Locations

lansing-state-journal-fondue-restaurant-chain-targets-lansing-ann-arbor-canton-markets-for-new-locations

Melting Pot team holding $1.2 million check addressed to St. Jude Children's Research Hospital

Melting Pot’s Million-Dollar Mission: A 20-Year Partnership With St. Jude That’s Changing Lives

melting-pot-st-jude-partnership

Menu Talk: Melting Pot CEO Bob Johnston Reflects on 50 Years of Fondue and Innovation

melting-pot-50th-anniversary-bob-johnston-interview-menu-talk

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Nation’s Restaurant News: How Melting Pot Is Turning an Experience From the ‘70s Into a Modern Night Out

MORE STORIES LIKE THIS