Melting Pot

After nearly five decades of operations, the Melting Pot brand was well-established and beloved by guests nationwide. However, with restaurants varying in age from a few years to a few decades, the brand’s visual identity needed a refresh. To keep the concept relevant, the leadership team came up with a remodel plan that would modernize the brand’s image and bring all restaurants to a more consistent visual standard.“If you have a brand that focuses on a culinary treat that started in the ’60s and ’70s, you don't want it to feel like you’re still in the ’60s and ’70s,” Collin Benyo, franchise growth strategist, told&nbsp;<a href="https://www.nrn.com/regional-chains/how-melting-pot-turning-experience-70s-modern-night-out?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-how-melting-pot-is-turning-an-experience-from-the-70s-into-a-modern-night-out-2724829" target="_blank" rel="nofollow">Nation’s Restaurant News</a>.The system is currently progressing through a plan to remodel all 93 locations.“It is a departure from what we originally were back in 1975 which was a little bit more closed off, a little bit darker, more intimate,” said Benyo. “That's not really ringing true with [consumers] any longer.”The new design, referred to internally as Melting Pot Evolution, incorporates a more open floor plan, lighter color schemes and additional lights and brightness. The bar area has also been reimagined to celebrate Melting Pot’s craft cocktails and create a more welcoming space for guests who want to spend their whole night there rather than stopping by for a quick drink while waiting for a table.As the brand works toward opening another 15 restaurants by 2025, the design refresh is only increasing guests’ and franchisees’ love for the brand.“We connect with people better,” added Benyo. “We are doing something different for experiential dining. People come in, slow down and enjoy the company.”Read the full article&nbsp;<a href="https://www.nrn.com/regional-chains/how-melting-pot-turning-experience-70s-modern-night-out?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nations-restaurant-news-how-melting-pot-is-turning-an-experience-from-the-70s-into-a-modern-night-out-2724829" target="_blank" rel="nofollow">here</a>.Total investments range from $1.3 million–$2 million. For more information, visit https://www.meltingpotfranchise.com/. &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;

Melting Pot Remodel Upgrades a ‘70s Experience to a Modern Night Out

1851 Franchise

Melting Pot’s ongoing system-wide remodeling effort will bring an updated, modern look to all of the legacy brand’s locations.

This brand page has been paid for by MELTING POT. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Nation’s Restaurant News: How Melting Pot Is Turning an Experience From the ‘70s Into a Modern Night Out

nations-restaurant-news-how-melting-pot-is-turning-an-experience-from-the-70s-into-a-modern-night-out

FRANCHISE INFORMATION

Own a Melting Pot

Industry Leader

Franchisee Support

Melting Pot Growth and Strategy

Franchisee Highlight

How Much Does it Cost

New Growth Incentive

Learn

Visit Website

MELTING POT

Facebook

Twitter

YouTube

Instagram

SOCIAL MEDIA

Why a Former Melting Pot Employee Decided to Open Four Franchises of His Own

Why The Melting Pot Is Poised for Explosive Growth in 2023

Melting Pot Announces New Franchise Growth Incentive

MELTING POT MOST READ STORIES

LOGIN

ABOUT MELTING POT

CONTACT MELTING POT

facebook

instagram

twitter

linkedin

First Name

Last Name

Email

Phone

City

State / Province

Why are you interested in owning a Melting Pot?

Fondue Franchise Opportunities

Melting Pot ‘Stirs up Fun’ with Three-Hour Fox & Friends Appearance

melting-pot-stirs-up-fun-with-three-hour-fox-friends-appearance

Melting Pot Location for Sale in Bethlehem, Pennsylvania

melting-pot-location-for-sale-in-bethlehem-pennsylvania

Melting Pot CEO Bob Johnston - 1851 Franchise

Melting Pot’s Recipe for Success: How CEO Bob Johnston Keeps the Fire Burning

melting-pots-recipe-for-success-how-ceo-bob-johnston-keeps-the-fire-burning

Hartford Courant: A CT couple loved a restaurant that closed. They’re bringing a new one to a ‘famous’ location.

hartford-courant-a-ct-couple-loved-a-restaurant-that-closed-theyre-bringing-a-new-one-to-a-famous-location

Top Performing Melting Pot Franchisee Duo, Kim and Hollis Silva, Celebrates Growth With the Brand and The Locations’ 15-Year Anniversary

top-performing-melting-pot-franchisee-duo-kim-and-hollis-silva-celebrates-growth-with-the-brand-and-the-locations-15-year-anniversary

Melting Pot Closes Q3 With 14 Remodels, Multiple 20-Year Anniversaries and a Strong Path Forward

melting-pot-closes-q3-with-14-remodels-multiple-20-year-anniversaries-and-a-strong-path-forward

Melting Pot - How Much Does It Cost to Open a Melting Pot Franchise - 1851 Franchise

How Much Does It Cost to Open a Melting Pot Franchise?

how-much-does-it-cost-to-open-a-melting-pot-franchise

Melting Pot - Reno, NV Signing Press Release - 1851 Franchise

Physician and Pet Magazine Publisher Partner to Bring Melting Pot Back to Reno, Nevada

physician-and-pet-magazine-publisher-partner-to-bring-melting-pot-back-to-reno-nevada

Melting Pot Expands Canadian Franchise Opportunities in British Columbia

melting-pot-expands-canadian-franchise-opportunities-in-british-columbia

Melting Pot Continues Expansion, Set to Open Newest Location at 320 Miracle Mile in Coral Gables, Florida

melting-pot-set-to-open-newest-location-in-coral-gables-florida

Nation’s Restaurant News: How Melting Pot Is Turning an Experience From the ‘70s Into a Modern Night Out

MORE STORIES LIKE THIS