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People are flipping for<a href="https://franchise.mooyah.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-signs-a-deal-every-25-days-in-q3-with-commitments-for-22-restaurants-2716956" target="_blank" rel="nofollow"> MOOYAH Burgers, Fries &amp; Shakes</a>, the franchise that served up deals for 22 new restaurants in Q3 - a deal every 2.5 days! The Plano, Texas-based company offering mouthwatering, made-to-order burgers, French fries hand-cut from Idaho potatoes, real ice cream shakes and more in a fun, family-friendly environment, hit record-breaking restaurant and franchise sales in 2021. With 90 existing locations, 10 more franchise locations are expected to be committed before year-end, and 13 new locations are projected to open in 2022.<a href="https://1851franchise.com/mooyah">MOOYAH</a> has been growing rapidly nationwide and shows no signs of slowing down. In the third quarter, the company signed a 15-unit deal with Golden Corral Franchise Owner Marc Verderame to develop the brand across Palm Beach County. The franchise also signed agreements to develop seven additional locations in Florida and California. Recently, the brand opened locations in <a href="https://1851franchise.com/mooyah/mooyah-burgers-fries-shakes-opens-in-upland-california-delivering-mouthwatering-made-to-order-burgers-to-hungry-guests-2714973#columns">Upland, California</a>; <a href="https://1851franchise.com/mooyah/mooyah-burgers-fries-shakes-opening-second-baton-rouge-location-bringing-25-jobs-to-market-2715763#franchisee">Baton Rouge, Louisiana</a>; <a href="https://1851franchise.com/mooyah/mooyah-burgers-fries-shakes-opening-second-sacramento-area-location-in-strawberry-creek-adding-20-jobs-to-the-market-2715944#franchisee">Sacramento, California</a>; Winter Park, Florida; Colleyville and Abilene, Texas.It’s no wonder why Franchise Owners are choosing to invest in MOOYAH. The support from the company’s executive team helps MOOYAH locations reach their full potential. The “better-burger'' franchise expects to double its million-dollar restaurants this year, projecting to hit 37 locations after celebrating 18 million-dollar restaurants in 2020. So far, there are already twelve million-dollar locations in place, which is the earliest the franchise has ever reached this milestone.MOOYAH’s EVP of Operations and Development Mike Sebazco stated, "Our leadership team has been outstanding at pulling together and offering our Franchise Owners the support they need since the onset of the pandemic. We have done everything in our power to help increase their business from marketing to operations and providing the support that has led our Franchise Owners to the strongest million-dollar restaurant year we've ever seen. More restaurants have hit a million dollars faster than ever in the past year and for the first time ever, a restaurant will hit the $2 million mark. We are so proud of the work they've put in that is clearly paying off across the system."The fast-casual “better-burger” franchise also had recent internal momentum, elevating two top performers: <a href="https://www.linkedin.com/in/mike-sebazco-ab355211/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-signs-a-deal-every-25-days-in-q3-with-commitments-for-22-restaurants-2716956" target="_blank" rel="nofollow">Mike Sebazco</a> and <a href="https://www.linkedin.com/in/thenatalieanderson/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-signs-a-deal-every-25-days-in-q3-with-commitments-for-22-restaurants-2716956" target="_blank" rel="nofollow">Natalie Anderson Liu</a>.Anderson Liu, who most recently served as MOOYAH’s Vice President of Brand for five years and nearly three years as Director of Marketing before that, is now serving as Executive Vice President of Brand. Under Anderson Liu’s leadership, MOOYAH’s sales during the pandemic have improved at a rate of 14% over industry average and 5.5% over the fast-casual segment in 2020, and she has helped grow comparable same-store sales by 32% from 2013 to 2021.Sebazco recently transitioned to a new role as EVP of Operations and Development. After serving as Vice President of Operations for more than four years, Sebazco is pleased to move into his new role, keep the momentum going, continue to partner with the Franchise Owners and expand into new areas. Under Sebazco’s direction, MOOYAH was able to re-engineer its offerings to bolster operational efficiencies that reduced ticket times by 35% while picking up more than 1,000 basis points in Prime Costs. In the past 12 months, with Sebazco leading development, MOOYAH has added nearly 50 restaurants to its development queue, including the three largest territories in company history.“Under Natalie and Mike’’s leadership through the difficulties of 2020 and 2021, they have each done an inspiring job leading the MOOYAH system to adjust and support our Franchise Owners’ needs to help them thrive in their local markets,” said MOOYAH CEO <a href="https://www.linkedin.com/in/anand-gala-6b09863?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-signs-a-deal-every-25-days-in-q3-with-commitments-for-22-restaurants-2716956" target="_blank" rel="nofollow">Anand Gala</a>. “Natalie will continue to be responsible for all aspects of marketing, supply chain, as well as determining the new channels to continue our growth and how to best drive these channels. In Mike’s new role, he will be responsible for both franchise and company store operations, development and training. They will further their involvement in the overall long-term strategy of the business and work closely bringing these plans to life for the benefit of the brand and our Franchise Owners.”MOOYAH has immediate development plans throughout the states of <a href="https://1851franchise.com/mooyah/mooyah-burgers-fries-shakes-eyes-columbus-ohio-for-expansion-2716020#franchisor">Ohio</a>, Kentucky, California and <a href="https://1851franchise.com/mooyah/mooyah-looks-to-add-15-to-20-locations-to-the-phoenix-market-2715021#franchisor">Arizona</a>, but also wants to grow in key markets such as Dallas, Houston, Las Vegas, Tampa, Atlanta, Raleigh, Nashville, Orlando and Richmond.For more information on the growing brand, be sure to connect with MOOYAH Burgers, Fries &amp; Shakes on the Facebook <a href="http://www.facebook.com/Mooyah?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-signs-a-deal-every-25-days-in-q3-with-commitments-for-22-restaurants-2716956" target="_blank" rel="nofollow">Fan page</a>, and follow <a href="https://www.linkedin.com/company/mooyah-burgers-fries-and-shakes?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-signs-a-deal-every-25-days-in-q3-with-commitments-for-22-restaurants-2716956" target="_blank" rel="nofollow">MOOYAH</a> on LinkedIn, Twitter <a href="https://twitter.com/mooyahburgers?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-signs-a-deal-every-25-days-in-q3-with-commitments-for-22-restaurants-2716956" target="_blank" rel="nofollow">@MOOYAHburgers</a> and Instagram<a href="https://www.instagram.com/mooyahburgers/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-signs-a-deal-every-25-days-in-q3-with-commitments-for-22-restaurants-2716956" target="_blank" rel="nofollow"> @MOOYAHburgers</a>.For franchising opportunities, please visit franchise.mooyah.com.ABOUT MOOYAH BURGERS FRIES &amp; SHAKES:MOOYAH Burgers, Fries &amp; Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, 100% Certified Angus Beef® brand burgers, all natural turkey burgers and Dr. Praeger’s black bean vegan burgers. MOOYAH's non-GMO potato and multigrain buns are baked in-house daily, and Guests can choose from five real cheeses, bacon, avocado and 19 free sauces and toppings made from garden-fresh veggies. MOOYAH Guests can choose from eight flavors of 100% real ice cream shakes, including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. While many Guests dine in-restaurant, MOOYAH also offers online ordering, delivery and carry out for Guests on the go as well as a loyalty app. In 2021, MOOYAH ranked on Entrepreneur Magazine’s Franchise 500 list, #41 on Fast Casual’s Top 100 Movers and Shakers, and its Leadership Team was recognized by the Dallas Business Journal as 2021's Most Inspiring Leaders. In 2020, MOOYAH ranked #38 on Fast Casual’s Top 100 Movers and Shakers. In 2018, MOOYAH was ranked among Entrepreneur Magazine's Top 200 Food and Restaurant Franchises of 2018 and landed at #7 in the Top 10 Fast Casual Restaurant Franchises by FranchiseRankings.com. In 2017, MOOYAH was named to Entrepreneur’s Franchise 500 list, Franchise Times' Fast &amp; Serious list of the smartest growing franchise brands and was ranked #11 on Fast Casual Magazine’s annual Top 100 Movers &amp; Shakers, a list the brand has been included on every year in the last ten years of rankings. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.MOOYAH.com. Connect with MOOYAH on Facebook.com/MOOYAH, follow MOOYAH on LinkedIn, Twitter @mooyahburgers, Instagram @mooyahburgers and TikTok @mooyahburgers.

MOOYAH Burgers, Fries & Shakes Signs a Deal Every 2.5 Days in Q3 With Commitments for 22 Restaurants

1851 Franchise

The "better-burger" franchise experiences record-breaking restaurant and franchise sales despite the pandemic.

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Franchise Opportunity Deep Dive: A fast-casual restaurant brand serving made-from-scratch sandwiches, salads, soups and pizzas rooted in Southern hospitality.


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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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The linear sales funnel is dying. Prospective buyers are no longer filling out a form at first glance and waiting for the phone to ring. They’re doing the majority of the heavy lifting before they even make themselves known to the franchisor. For franchisors, this means one key thing: you must know exactly where candidates spend their time. No guesswork. And you have to adjust your strategy accordingly.And, in today's buyer world, the biggest buzz term is 2026's ride or die for franchise brands – Ai.&nbsp;If you are trying to sell a franchise today, you must meet candidates where they are (four walls, Ai, website, social advertising).&nbsp;Focusing on a strong digital footprint first and then lead generation will help the brand with validation and will lay the foundation for trust before the first conversation even happens. Still, franchisors must know where to find their candidates and be confident the candidates are being sent to the right place.“We consistently see the strongest lead performance from Google Search (paid and organic), social platforms such as Facebook, Instagram and LinkedIn and our franchise development website,” said&nbsp;<a href="https://www.linkedin.com/in/erinlsnyder">Erin Snyder</a>, head of franchise development at&nbsp;<a href="https://handelsicecream.com/handels-franchise/">Handel’s Homemade Ice Cream</a>. “Because all awareness and advertising efforts ultimately funnel candidates to our development site, maintaining a highly optimized, mobile-first web presence is critical for conversion.”<h2>The "Hidden" Channels: Authentic Research via AiSEO</h2>While Google and major portals are often where a candidate might start a broad search, the deep research happens in the shadows. This is where candidates scroll, mindlessly or otherwise, simply observing rather than clicking “apply” immediately; or, ask Ai chatbots about the best franchises to buy, the blind spots, the why nots, and, of course, the whys.Right now, Ai plays a key role in this research stage. Buyers want the truth.&nbsp;For franchisors, this means your content strategy must pivot. It is no longer enough to post stock photos of happy business owners. You must document the journey, showing the behind-the-scenes reality that proves your concept has staying power.<h2>The Pivot From Print to Digital Interactivity</h2>While print media has been a channel for franchise development in the past, its static nature has made it less effective as the buyer’s journey has shifted to digital. Buyers are generally looking for channels that will allow them to click, read and continue the search immediately.“Traditional print media has largely become a thing of the past for franchise development,” Snyder said. “What has been encouraging, though, is seeing many of these publications successfully pivot to digital formats that offer greater interactivity, stronger analytics and far better linkability than print ever could.”This creates a more dynamic experience for the candidate. In addition to a digital article, franchisors can embed a “day in the life” video, for example, or hyperlink a deeper dive on costs and profits for instant validation.This shift also allows franchisors to track return on investment more effectively. Instead of guessing if an article or ad worked, digital publications allow you to see exactly who clicked through, allowing for retargeting and smarter budget allocation.<h2>The Conversion Hub: Your Mobile-First Website</h2>Once a candidate has discovered you on Google, watched your videos on TikTok and read about you in a digital publication, they finally arrive at the destination: your franchise development website.This is the bottom of the funnel, where you will win or lose a candidate. Because all other channels point here, your website cannot just be a digital brochure. It has to be a conversion engine. And crucially, it must work perfectly on a smartphone.The question can’t just be “Do we have a website?” Questions about the website should surround usability and readability. Is navigation easy on a smartphone? Does the site load quickly? Is it readable? If a prospect has to pinch-and-zoom to read your investment costs and financial performance, they will leave.An optimized, mobile-first presence is critical because it serves as the collection point; all other awareness efforts funnel potential franchisees to the site. The user experience here should validate the trust built on other channels. However, accessibility is only half the battle; the content itself must be unsparingly open. The website is the channel where you must prove your value proposition with hard data.“Across all channels, the messaging needs to be clear, concise and consistent,” Snyder said. “Candidates should be able to easily find transparent investment ranges and financial requirements, a clear value proposition, compelling franchisee success stories, key differentiators from competitors and straightforward next steps for how to inquire.”When you treat your website as a transparency engine rather than a gatekeeper, you change the dynamic of the eventual sales call. A candidate who has already consumed your financial data and success stories arrives at the inquiry stage educated and qualified. This allows the development team to skip the basic fact-finding and move straight to strategy and fit.“When a candidate submits an inquiry, the first conversation should build on what the candidate has already learned,” Snyder said “ensuring they understand the opportunity they are considering, clarifying details, personalizing the discussion to their goals and moving them into a structured education process rather than starting from scratch.”<h2>Allocating the Budget: The "Ideal Candidate" Approach</h2>While a presence across multiple channels — from search and social to digital publications — is key, understanding exactly how much to invest in each option is the next hurdle. There is no single, magical approach to budgeting; a brand selling multi-million-dollar franchises needs to develop a presence in different places than a low-cost, mobile franchise will.To spend effectively, you must deeply understand your ideal franchisee profile. Once you know who is investing, you can begin working on where to find them. For example, a high-net-worth investor might be on LinkedIn and reading digital trade journals, while a first-time investor or someone seeking an owner-operator model might be influenced by local Facebook ads.“Franchisors should start by understanding their ideal franchisee profile and then allocate budget toward the channels where those prospects spend the most time,” Snyder said. “The mix will naturally look different for a high-investment, multi-unit candidate than for a first-time owner-operator. Beyond that, it’s critical to consider overall brand awareness and invest in channels that consistently get both the brand and the franchise opportunity in front of qualified prospects. A balanced approach that supports both awareness and lead capture tends to produce the strongest results.”<h2>Key Takeaways and Next Steps:</h2>Make sure you have a content footprint that answers the top 25 questions asked about your brand in Ai and Google searchs.Review your mobile experience: Open your franchise development site on your phone. If it takes more than three seconds to load or if the "Apply" button is hard to find, fix it immediately.Embrace "lo-fi" video content: You don't need a production crew. Use a smartphone to record "day in the life" videos with your franchisees and post them to social to build authentic trust.Ensure transparency and continuity:&nbsp;Candidates need to be able to find the information they’re looking for, and the experience should be consistent between a social page and a franchise development site. Make sure your value proposition is clear across all channels.Embrace innovation, but don’t count out the classics:&nbsp;Look at the whole picture. Many candidates are exploring opportunities on supplemental platforms like social media or in the results of a Google search, but they’re still looking at the franchise development site, too. Don’t confine yourself to the “old reliable” methods, but don’t leave them behind, either.Budget by persona, not platform: Don't just "do Facebook ads." Define exactly who your buyer is, and spend your money only on the channels where that specific person consumes content.For more information on franchise growth channels, check out these related stories on 1851 Franchise:<ul><li><a href="https://1851franchise.com/how-to-use-social-media-marketing-to-promote-your-franchise-2727185#stories">How To Use Social Media Marketing To Promote Your Franchise</a></li><li><a href="https://1851franchise.com/building-a-franchise-website-that-converts-key-features-and-best-practices-2727363#stories">Building a Franchise Website That Converts: Key Features and Best Practices</a></li><li><a href="https://www.youtube.com/watch?v=vlfduHqGy7I">How to Sell Franchises | The Buyer Persona</a></li></ul>

To succeed in the shifting landscape, franchisors must understand the buyer’s journey, identify the ideal franchisee profile, and build a digital presence that meets candidates where they are.

MOOYAH Burgers, Fries & Shakes Signs a Deal Every 2.5 Days in Q3 With Commitments for 22 Restaurants

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