1851

<a href="https://www.linkedin.com/in/dougwillmarth/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nrns-extra-serving-podcast-doug-willmarth-president-of-mooyah-burgers-fries-shakes-2722679" target="_blank" rel="nofollow">Doug Willmarth</a>, President of 90-unit “better burger” franchise&nbsp;<a href="https://1851franchise.com/mooyah">MOOYAH Burgers, Fries &amp; Shakes</a>, recently joined the hosts of&nbsp;<a href="https://www.nrn.com/regional-chains/nrn-editors-discuss-restaurant-earnings-yum-brands-first-watch-and-more?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nrns-extra-serving-podcast-doug-willmarth-president-of-mooyah-burgers-fries-shakes-2722679" target="_blank" rel="nofollow">NRN’s Extra Serving podcast</a> to discuss his franchising background, the current state of the brand, the importance of prioritizing food quality, the evolving leadership team and the recent launch of&nbsp;<a href="https://1851franchise.com/mooyah/mooyah-burgers-fries-shakes-announces-franchise-owner-incentive-accelerating-2023-system-growth-2722300#featured">MOOYAH’s Franchise Owner incentive</a>.“I am so impressed by our Franchise Owners and the quality of the burger we serve,” said Willmarth on the podcast. “I knew we had to spread the news — this is an amazing product, and we are the best kept secret in franchising. So, since I’ve come onto the team a year-and-a-half-ago, we’ve started building infrastructure to boost growth. We’ve updated our training team, our technology tools and we are ready to grow aggressively.”&nbsp;In line with that plan, Willmarth has helped spreadhead the new incentive program, which will offer royalty relief to Franchise Owners who sign both a franchise agreement and lease in 2023. While standard royalties for&nbsp;<a href="https://franchise.mooyah.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nrns-extra-serving-podcast-doug-willmarth-president-of-mooyah-burgers-fries-shakes-2722679" target="_blank" rel="nofollow">MOOYAH</a> are 6%, qualifying Franchise Owners can receive a reduction, meaning they will pay just 3% in royalties during their first year of operations, 4% the next and 5% the following, before returning to the standard 6% in the fourth year of operations.“That is why we launched this incentive, so that when our Franchise Owners open, they can be profitable as fast as possible,” said Willmarth. “That extra money gives you the ability to reinvest in the business.”Further, in working to ensure the Franchise Owners start strong and stay strong, MOOYAH is committed to matching funds put toward grand opening marketing through six months, up to $5,000. “We want them to have a robust marketing program so they can spread the word about the restaurant,” said Willmarth.Listen to the full podcast interview,&nbsp;<a href="https://www.nrn.com/regional-chains/nrn-editors-discuss-restaurant-earnings-yum-brands-first-watch-and-more?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nrns-extra-serving-podcast-doug-willmarth-president-of-mooyah-burgers-fries-shakes-2722679" target="_blank" rel="nofollow">here</a>.&nbsp;For more information on the growing brand, connect with MOOYAH Burgers, Fries &amp; Shakes on the Facebook&nbsp;<a href="http://www.facebook.com/Mooyah?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nrns-extra-serving-podcast-doug-willmarth-president-of-mooyah-burgers-fries-shakes-2722679" target="_blank" rel="nofollow">Fan page</a>, and follow&nbsp;<a href="https://www.linkedin.com/company/mooyah-burgers-fries-and-shakes?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nrns-extra-serving-podcast-doug-willmarth-president-of-mooyah-burgers-fries-shakes-2722679" target="_blank" rel="nofollow">MOOYAH</a> on LinkedIn, Twitter&nbsp;<a href="https://twitter.com/mooyahburgers?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nrns-extra-serving-podcast-doug-willmarth-president-of-mooyah-burgers-fries-shakes-2722679" target="_blank" rel="nofollow">@mooyahburgers</a>, Instagram<a href="https://www.instagram.com/mooyahburgers/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nrns-extra-serving-podcast-doug-willmarth-president-of-mooyah-burgers-fries-shakes-2722679" target="_blank" rel="nofollow"> @mooyahburgers</a> and TikTok&nbsp;<a href="https://www.tiktok.com/@mooyahburgers?utm_source=1851franchise.com&utm_medium=article&utm_campaign=nrns-extra-serving-podcast-doug-willmarth-president-of-mooyah-burgers-fries-shakes-2722679" target="_blank" rel="nofollow">@mooyahburgers</a>.To learn more about MOOYAH franchise opportunities, visit:&nbsp;<a href="https://1851franchise.com/mooyah/info">https://1851franchise.com/mooyah/info</a>

NRN’s Extra Serving Podcast: Doug Willmarth, President of MOOYAH Burgers, Fries & Shakes

1851 Franchise

The leader of the “better burger” franchise discusses the current state of the brand, the growing leadership team and the new Franchise Owner incentive. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

nrns-extra-serving-podcast-doug-willmarth-president-of-mooyah-burgers-fries-shakes

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

NRN’s Extra Serving Podcast: Doug Willmarth, President of MOOYAH Burgers, Fries & Shakes

MORE STORIES LIKE THIS