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It seems you can&#8217;t read the news without the mention of Millennials somewhere in the headline. While this large demographic is getting lots of coverage, there is a new generation beginning to make a splash. Generation Z, the group of individuals born in the mid-&#8216;90s to present day, are still young, but according to a recent Cassandra Report published by digital agency <a href="http://www.deepfocus.net/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=move-over-millennials-gen-z-touted-as-the-new-foodies-1531" target="_blank" rel="nofollow" target="_blank">Deep Focus</a>,&nbsp;this group maintains considerable influence when it comes to buying power. According to the report, Gen Z influences 93 percent of all household purchases and spending decisions. &#8220;Brands who aren&#8217;t targeting them today do need to start paying attention,&#8221; said Jamie Gutfreund, chief marketing officer at Deep Focus. &#8220;They&#8217;re going to be the <a href="http://www.qsrmagazine.com/news/new-foodies?utm_source=1851franchise.com&utm_medium=article&utm_campaign=move-over-millennials-gen-z-touted-as-the-new-foodies-1531" target="_blank" rel="nofollow">future</a> consumers, and they&#8217;re going to demand an entirely different paradigm and interaction with the brands they support. It&#8217;s time to learn lessons today rather than when it&#8217;s too late.&#8221; They are more informed about food choices than any generation before them and want more individualized engagement &#8211;including transparency. &#8220;Kids want to feel like insiders&#8212;like they&#8217;re part of the conversation, not just being talked at,&#8221; Gutfreund said. &#8220;Legacy and heritage is quite fascinating to them, but it should be expressed in a more modern or relevant way. Kids want brands that reflect the culture that they admire.&#8221; If brands aren&#8217;t on the Gen Z bandwagon yet, they need to start soon. Read more <a href="http://www.qsrmagazine.com/news/new-foodies?utm_source=1851franchise.com&utm_medium=article&utm_campaign=move-over-millennials-gen-z-touted-as-the-new-foodies-1531" target="_blank" rel="nofollow" target="_blank">here</a>.

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Generation Z has strong buying influence, new report claims.

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