My Favorite Muffin’s Spinoff Bakery Concept Puts Muffins Center Tray
My Favorite Muffin’s Spinoff Bakery Concept Puts Muffins Center Tray

My Favorite Muffin Gourmet Muffin Bakery™ capitalizes on the brand's longstanding popularity with a focused single-product offering.

Too often, muffins are pushed to the back of the display case behind other baked goods. While sold in many places, muffin selections are often limited to two or three flavors, at the very most. And from pancake houses to donut shops, specialty stores for other breakfast staples have been around forever, leaving the muffin neglected—until now, thanks to My Favorite Muffin®.

Though My Favorite Muffin’s delightfully delicious namesake product has been available at its cafe? locations throughout the U.S. for more than three decades, the brand is now planning to enter new markets across the country with its bakery concept focusing exclusively on muffins, My Favorite Muffin Gourmet Muffin Bakery™.

Of course, the premium quality ingredients, original choices and high-touch customer service My Favorite Muffin has committed to since 1988 are key aspects of the My Favorite Muffin Gourmet Muffin Bakery, as well. Its menu boasts as many as 30 flavor profiles daily that utilize chef-driven, proprietary batters to deliver a gourmet product that maintains a cake-like crumb structure and texture while still being low in cholesterol. Customers can enjoy classic favorites like Blueberry and Chocolate Chip as well as an assortment of unique creations like Boston Cream Pie or Cinnamon Swirl Cheesecake as large or mini muffins. Muffins are made on-site each day, resulting in unmatched freshness and flavor.

Susan Dean, a My Favorite Muffin Gourmet Muffin Bakery franchisee in Louisville, Kentucky, said it best: “I love the muffins. I can’t stay away from them. You have to believe in what you offer, or it won’t work. And I eat the mini muffins every time I’m there.”

“So many customers tell us that they've never tasted muffins like these anywhere before,” said Director of Franchise Operations and Administration Rosanne Angell. “They're extraordinary, from flavor to appearance to texture. Offering such a delicious product keeps our customers coming back, with the friendly, warm store experience making it an even more enjoyable place to visit.”

In addition to being notably delicious, My Favorite Muffin Gourmet Muffin Bakery’s muffins are perfect for any occasion. Whether it be an on-the-go breakfast, a midday snack, a dessert craving, a gift or even a catering occasion, My Favorite Muffin has its customers covered.

“Customers come to our stores for everything, from buying a single muffin to enjoy with coffee to placing a catering order of several thousand muffins for a church event and everything in between,” said Leslie Walters, Director of Marketing and Design for the brand. “Our franchisees are frequently filling orders of multiple trays for business meetings in addition to gift baskets for birthdays, holidays and other special occasions. We’re also seeing a growing appetite for our mini muffins in the mornings because they’re the perfect option on the way to work or school.”

As bagels, cupcakes, cookies and donuts are saturating the specialty bakery segment, now is the time for muffins to establish their rightful place at the top of the baked goods hierarchy. My Favorite Muffin Gourmet Muffin Bakery, the original muffin franchise, has established itself as the go-to destination for baked goods in a family-friendly environment with impeccable customer service. 

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