When C.S. Lewis said that you can’t go back and change the beginning, but you can start where you are and change the ending—he said nothing novel, simply the real damn truth.

If you are anything like me, you approach each day trying to be a better person than the day before. You certainly continue to make mistakes, but that voice in your head talks you through it. “I shouldn’t do that anymore,” or, “my bad.”

The beauty of tomorrow is that it is a new day. 

Think about New Year’s resolutions. We use the end of the year as an excuse to make a change. What if we were treating every month like that? Every week? Or, if you are super ambitious, every day? 

It’s not just you the person, it’s also you the brand. 

There are many ways to approach looking at tomorrow in a new light. Let’s start with half-full versus half-empty.

If I told you there was a sandwich brand that had 306 open restaurants at the end of 2018 according to its 2020 FDD, would you like to be that brand?

Now, what if I told you this brand had 489 open restaurants at the start of 2017?

Half-empty?

And now, what if I told you that brand was Quiznos?

Everything changes.

When the sky is falling, tomorrow is scary. BUT, sometimes you have to make drastic changes to create a new, positive, half-full momentum.

Business is hard. Life is hard. But, the most amazing thing, in my opinion, is that you are in control. You decide on happiness. You decide what happens tomorrow. You decide the ending.

How amazing is that.

So, as you wake up to a new month, you decide if you are going to crush it or not.

Powerful, indeed.

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Nick Powills

About the Author

Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.