Nikita Hair INFO
About Nikita Hair
Since 1984, Nikita Hair has become one of Europe’s leading hair salon groups, and the award-winning beauty brand’s highly skilled hairdressers have served millions of clients. Nikita Hair prides itself on great hair and a great feeling for clients all over.
The salon company was founded by Inger Ellen Nicolaisen, a self-made entrepreneur from humble beginnings. After becoming a mother at the age of 15, Nicolaisen was driven to develop her business skills, at 16 she started her first business selling children’s clothes. In 1984 Nicolaisen opened her first Nikita Hair salon.
Soon enough, Nicolaisen’s salon group grew to five throughout Norway, then 10, to 50, and now 150+ salons. By prioritizing quality of service and client experience, Nikita Hair has been able to carve out a place all its own in the salon services space by elevating customer expectations of what haircare should be. Now, the brand is seeking to capitalize on more than three decades of experience to tap into the $75 billion hair and beauty market in the U.S. through franchising. The brand has reached this point of tremendous opportunity as a direct result of its focus on building people and family; in fact, of the Nicolaisens’ 14 children, 3 biological and 11 that call her mom, eight work within the company.
The brand’s history of strong growth, winning culture and well-developed concept make for an ideal franchise formula. With 150 salons, over 1,000 employees and growing, Nikita Hair is committed to helping people feel twice as nice and twice as confident across the globe.
What Sets Nikita Hair Apart?
Nikita Hair is in the “identity business” — the concept is not just about cutting hair. Nikita Hair franchisees are able to offer a wide range of hair salon-exclusive services as well as exclusive, salon signature hair care and skin care products. The dedicated stylists at Nikita Hair are continuously learning and training in order to provide the best, professional service to each client that walks through the door.
The brand’s offering goes beyond that of the basic, and traditional budget salon concepts found throughout the U.S. and includes an extensive menu of services such as hair extensions, balayage and more. Stylists consult with clients before every service and provide expert care and tailored approaches to ensure that each client enjoys a personalized, positive experience. When it comes to specialty hair treatments, the brand offers perms and keratin treatments, as well as volume, repair and shine treatments.
The Nikita Hair business opportunity further distinguishes itself due to its signature product line and exclusive treatments that drive sizable revenue for the concept. In addition to hair salon services, Nikita Hair franchisees are able to leverage Inger Ellen Nicolaisen and her daughter’s award-winning beauty brand, named Eleni & Chris, by selling exclusive, salon signature products. The Scandinavian beauty brand is rooted in and inspired by pure nature, quality and individuality. With a handpicked selection of the finest high-quality ingredients Scandinavia has to offer, the brand’s signature hair care and styling collections are created for a range of hair types. Each product is infused with the brand’s signature hair care ingredients: Volcanic Minerals, Cloudberry and Scandinavian Glacier Water. Eleni & Chris also sells skin care products and sheet masks.
This retail element creates an additional revenue stream for Nikita Hair franchise partners, generating strong ROI that has helped fuel the brand’s staying power, something franchisees can benefit greatly from as it grows throughout the U.S.
When it comes to a community-focused brand culture, Nikita Hair takes action. Nikita Hair is committed to the betterment of its customers and the community by supporting A Hand to Children, a foundation that provides assistance to children in need through food and clothing. For every haircut, Nikita Hair donates a portion of the proceeds to support the organization that Nicolaisen founded.
The Nikita Hair Concept
Why Nikita Hair?
As a Nikita Hair salon owner, franchisees are able to provide clients and the community with the unique products and affordable luxury services established by the beloved brand. Each Nikita Hair team uses “7 Steps to Success” to ensure clients have the same great experience every time and create the most positive salon environment possible. Franchisees can also take advantage of the brand’s loyalty program and vendor partnerships, which provide a higher margin by cutting out the middleman.
Nikita Hair offers franchisees a strong support infrastructure, from signings to grand openings and beyond. Nikita Hair has a great business model and the leadership team knows how important it is to train franchise partners on how to properly implement that model for their local salon. The team provides e-learning, video tutorials, regular Nikita Hair newsletters, stylist recruitment guidance and marketing resources for each franchisee.
When it comes to employee support and brand culture, Nikita Hair offers team members the opportunity to grow within the organization. The growth potential is limitless. Team members can grow into brand ambassadors, brand managers or salon managers, or become salon owners. Stylists may also become regional educators, training stylists on the newest trends on hair cutting techniques. The brand maintains a friendly and creative environment in the salons, which not only leads to an engaged and highly skilled employee pool, but also fosters a loyal client base.
Why is now the time to invest?
Nikita Hair has developed a targeted growth plan and is well prepared to expand throughout the United States. Technology investment has also been a big part of the plan, including upgrades to the POS system, loyalty program and advanced consumer offerings.
Having already established a U.S. presence with its headquarters in Boca Raton, Florida, the brand is set to open salons in Charleston and Cincinnati in 2020, and has its sights set on signing agreements for another 15 salons this year, with a focus on the Southeast region. With wide-open market availability to develop the Nikita Hair brand across the U.S., there’s no better time to join the Nikita Hair family.
Nikita Hair's Leadership
The Investment and How Much Can I Make?
With an estimated initial investment ranging from $184,500 to $298,300 including a $43,500 franchise fee, a Nikita Hair franchise presents a cost-effective means of achieving the dream of business ownership in the beauty and salon services space.