Panera Unveils 'You Mix 2' Menu With AR Snapchat Previews
Panera Unveils 'You Mix 2' Menu With AR Snapchat Previews

The franchise is dropping eight crowdsourced remixes of existing fan favorites.

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02:59 PM • 03/14/19 Industry Spotlight

If you thought Panera’s ability to Frankenstein new concoctions ended with combining bread and bowls, you thought too soon.

According to QSR Magazine, the franchise is offering combinations of soups plus other dishes a la a new “You Mix 2” menu, available online, in-store or through its app. QSR reports that these remixes were crowdsourced by the 34 million-user MyPanera database, and thanks to a partnership with augmented reality company Kabaq, fans can get up close and personal with some items via a special Snapchat code—also known as a snapcode, because everything’s a portmanteau these days.

Here’s a glimpse of the You Mix 2 menu:

  • Southwest Chili Shake Up: Southwest Chile Lime Ranch Salad & Turkey Chili (snapcode)

  • Mac-Tomato Medley: Mac & Cheese & Creamy Tomato Soup (snapcode)

  • Delicious Cheese Times: Broccoli Cheddar Soup & Mac & Cheese (snapcode)

  • Tomato Tango: Chile Lime Rojo Ranch Dressing & Creamy Tomato Soup (snapcode)

  • Caprese Groove: Modern Caprese & Creamy Tomato Soup

  • Soup Symphony: Broccoli Cheddar & Baked Potato

  • Dipping Duet: Classic Grilled Cheese & Creamy Tomato Soup

  • Chili Cheddar Bassline: Broccoli Cheddar & Turkey Chili


Read the full QSR article here.

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