1851

The quarantine-inspired habits of consumers are sticking around, and franchise brands are changing their marketing strategies to appeal to them.Digital display advertising has gained momentum this year in the advertising world, and the method can be specially curated for existing or expanding franchises. This form of promotion is often found on social media or websites, and it can be tailored to precise audiences.On Thursday, <a href="https://www.prnewswire.com/news-releases/what-a-post-pandemic-advertising-market-looks-like-301343957.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=post-pandemic-advertising-trends-are-changing-franchise-strategies-2716314" target="_blank" rel="nofollow">PR Newswire</a> released an article titled What a Post-Pandemic Advertising Market Looks Like. Digital ad spending is up 20 percent from 2020, and new consumer attitudes after the COVID-19 shutdown forced more attention onto digital campaigns.“During the pandemic, people were forced into digital channels to shop, work, communicate and entertain. Advertisers know this and believe that many will maintain the digital lifestyle now that it's part of their life,” the article says.&nbsp;For franchise brands, this means adjusting their strategy to fit the ideal media platforms of their market. PR Newswire projects this form of advertising to be an even bigger draw. “Analysts are calling for 55.2% of the total spend to go to display advertising compared to 40.2% for search,” they say. This is a $68.12 billion difference from 2020 alone.Pay-per-click advertising giant <a href="https://www.acquisio.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=post-pandemic-advertising-trends-are-changing-franchise-strategies-2716314" target="_blank" rel="nofollow">Acquiso</a> provides a <a href="https://www.acquisio.com/blog/agency/what-are-display-ads-5-steps-to-effective-visual-advertising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=post-pandemic-advertising-trends-are-changing-franchise-strategies-2716314#" target="_blank" rel="nofollow">guide to digital display ads</a> on their website, saying “[they] should be used to build or maintain brand awareness, and foster loyalty.” Marketing agency <a href="https://www.techwyse.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=post-pandemic-advertising-trends-are-changing-franchise-strategies-2716314" target="_blank" rel="nofollow">Techwyse</a> details a <a href="https://www.techwyse.com/blog/pay-per-click-marketing/display-vs-search-advertising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=post-pandemic-advertising-trends-are-changing-franchise-strategies-2716314" target="_blank" rel="nofollow">similar model</a> on their site, suggesting that search engines are intended for consumer consideration and conversion, while display ads are meant to launch a conversation and promote that customer allegiance.&nbsp;These models show how display ads can be a useful marketing tool for franchise brands: a prospective franchisee must first become aware, and then see enough loyalty to be motivated to join.In June, the Wall Street Journal reported a <a href="https://www.wsj.com/articles/global-ad-spending-expected-to-rebound-faster-than-previously-forecast-11623666600?utm_source=1851franchise.com&utm_medium=article&utm_campaign=post-pandemic-advertising-trends-are-changing-franchise-strategies-2716314" target="_blank" rel="nofollow">26-percent jump</a> in projected digital ad spending. The article features <a href="https://www.linkedin.com/in/brian-wieser-0a32b5/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=post-pandemic-advertising-trends-are-changing-franchise-strategies-2716314" target="_blank" rel="nofollow">Brian Wieser</a>, the global president of business intelligence at <a href="https://www.linkedin.com/company/groupmworldwide/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=post-pandemic-advertising-trends-are-changing-franchise-strategies-2716314" target="_blank" rel="nofollow">GroupM</a>, who explains how Q1 numbers suggest a digital trend that is playing out quicker than even some initial projections. Wieser also mentioned that “an increase in streaming and digital products from the world’s ad-selling giants is making it possible for brands to execute more global ad deals with fewer players.”For established or emerging franchises, this strategy can help them focus more on franchising specifics and to curate a message for a wider market of prospective franchisees. This can be particularly beneficial if a franchise brand is looking to tap into new markets.

Post-Pandemic Advertising Trends Are Changing Franchise Strategies

1851 Franchise

Digital display advertising can change how franchises approach their marketing.

post-pandemic-advertising-trends-are-changing-franchise-strategies

Mellow Mushroom

Art and Economics: How Mellow Mushroom’s Local Commitment Helped Secure Franchise Times Top 400 Spot

mellow-mushroom-franchise-times-400-rank-growth

Sola Salons

Photo of interior of Sola Salons location

How Much Can I Make as a Sola Salons Franchise Owner?

franchise-earnings

SweatHouz

Memberships That Matter: SweatHouz’s Recurring Revenue Model Explained

sweathouz-recurring-revenue-model

Pigtails & Crewcuts

Pigtails & Crewcuts National Convention Spotlights a Business That Builds More Than Just Revenue

Why Franchisees Are All In: Pigtails & Crewcuts National Convention Spotlights a Business That Builds More Than Just Revenue

pigtails-and-crewcuts-national-convention-2025

Pet Wants

How Pet Wants Offers a Franchise Opportunity That Feeds Both Pets and Passion

how-pet-wants-offers-a-franchise-opportunity-that-feeds-both-pets-and-passion

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Authority Brands Enters Q4 with Record Momentum

Authority Brands Enters Q4 with Record Momentum, Surpassing 200 New Franchise Owners in the First 10 Months of 2025

authority-brands-enters-q4-with-record-momentum-surpassing-200-new-franchise-owners-in-the-first-10-months-of-2025

Franchises, work-life balance, millennials in franchising, millennials work-life balance

The Best Franchises for Millennials Wanting Work-Life Balance

best-franchises-millennials-work-life-balance

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Graphic with arm, holding graduation cap, coming out of stack of books

top-tutoring-test-prep-franchises

Post-Pandemic Advertising Trends Are Changing Franchise Strategies

MORE STORIES LIKE THIS