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<a href="https://powertrucksusa.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-whitecap-enterprises-invested-in-power-trucks-usa-to-fuel-franchise-growth-2719116" target="_blank" rel="nofollow">Power Trucks USA</a>, the one-stop automotive accessory shop and service center that is getting ready to expand across the country through franchising, was initially founded in 2005 by entrepreneur&nbsp;<a href="https://www.linkedin.com/in/jeremiah-fiel-5555476?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-whitecap-enterprises-invested-in-power-trucks-usa-to-fuel-franchise-growth-2719116" target="_blank" rel="nofollow">Jeremiah Fiel</a>. What started as a small, off-road specialty shop specializing in spray-in bed liners expanded into a local go-to customization center for Jeeps, SUVs, trucks and cars. In 2018, Fiel caught the attention of&nbsp;<a href="https://www.linkedin.com/in/jeff-shiring-86ab048?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-whitecap-enterprises-invested-in-power-trucks-usa-to-fuel-franchise-growth-2719116" target="_blank" rel="nofollow">Jeff Shiring</a>, the Founder of&nbsp;<a href="http://www.whitecapenterprises.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-whitecap-enterprises-invested-in-power-trucks-usa-to-fuel-franchise-growth-2719116" target="_blank" rel="nofollow">Whitecap Enterprises</a>, an organization that has been building high-performing, customer-focused companies for over 20 years. As the aftermarket accessory industry continues to grow and people spend more money than ever on their cars, Shiring and the Whitecap team are excited to help expand the Power Trucks USA brand through franchising.“At Whitecap Enterprises, we aim to help well-positioned, differentiated and proven businesses grow in emerging and fragmented industries,” said Shiring. “Power Trucks USA checks all of the boxes, and we were confident in Jeremiah’s vision and the ability to expand the concept to a national footprint.”<h4>The Road to Power Trucks USA</h4>Shiring started his career in finance and, before Whitecap Enterprises, had 30 years of executive experience implementing successful roll-up and turnaround strategies in numerous industries, including equipment rentals, waste management, and health care for both public companies and private equity groups.&nbsp;Shiring’s experience includes executive roles at a private equity-backed, fully integrated waste management company in the Mid-Atlantic, where he helped guide the company to a successful exit. He also served as chairman of a family entertainment center company, which grew from three to 30 locations over five years, primarily funded by an investment of $80 million from a leading private equity firm.“I had a wonderful journey, but there were some unique challenges along the way,” said Shiring. “I realized most private equity firms weren’t closely aligned with my core values, and so in 2011, I decided to create my own firm and do things differently. That was the nexus for Whitecap Enterprises. We wanted to do something different with asset management by investing in both capital and human capital. We believe very strongly in the idea of creating a vision and underlying core values. That is very important in what we try to find in our investments.”As the chairman of Insight Eyecare, Whitecap’s first investment, Shiring created a special brand focused on a patient-centric care model in a retail-driven industry.&nbsp;“The vision and brand created significant value for employees and patients,” he said. “We grew the business from three practices to 23 practices over eight years and provided significant returns to our shareholders when we exited.”When Shiring and the Whitecap team started looking for a new investment, they were drawn to the aftermarket accessory industry. That is where they were connected with Fiel and saw what he was doing with Power Trucks USA — then called ASL Off-Road.&nbsp;“We looked at the industry and truthfully fell in love with it,” said Shiring. “People think about mature industries — healthcare, equipment rental, waste management — but most people don’t know about aftermarket truck accessories. Still, it is a $50 billion industry, and it is highly fragmented. We knew we could fill that demand.”Another major factor Whitecap considers before investing in a business is the depth of leadership that is in place. “Jeremiah has the personality and the industry knowledge, and we even asked him to join Whitecap as a managing partner,” said Shiring. “He had a clear purpose and vision, and we loved the brand of Power Trucks USA.”In 2018, Whitecap Enterprises officially partnered with Fiel. While the COVID-19 pandemic understandably slowed down the plan for a while, Shiring says franchising was always in the cards. “We think that franchise growth is instrumental to how we grow this model and create this brand to further excite truck enthusiasts across the country,” he said. “It is where we saw this path going all along.”<h4>Why Power Trucks USA is Set for Major Growth</h4>As a franchise opportunity, Shiring says the Power Trucks USA concept stands out for several reasons. “The economics are very strong,” he said. “With a low initial investment range, the concept is affordable compared to other franchises like restaurants, and the ROI presented in the FDD is significant. We are very excited about that, and we think other prospects will be too.”The start-up costs to buy a Power Trucks USA franchise range from $258,775 to $498,207, with potential gross sales of $2.5 million as reported in the 2022 Franchise Disclosure Document.*Shiring says prospective franchisees will also have the opportunity to dominate their local market with a differentiated concept. “We are focused on providing enthusiastic care to truck and Jeep enthusiasts,” he said. “We are just as passionate about their cars and aftermarket care as they are, which allows us to stand out. Instead of spreading ourselves thin with other services, we are keenly focused on being the preferred group to service trucks and Jeeps.”Now, Shiring says the team is looking for entrepreneurs who are excited to offer this one-of-a-kind experience to their communities. “The ideal Power Trucks USA franchisee is business-savvy, has experience in customer service and is comfortable being the face of their business,” he said. “They could be mechanics, technicians, service writers or entrepreneurs from other trades. An ideal franchisee should be passionate about trucks, Jeeps and other vehicles. There is also an opportunity for multi-unit owners to come in and dominate a specific marketplace.”Since incoming owners will be the first in the Power Trucks USA system, they can expect an exceptional level of support through every step of the business, including training on daily operations, approved products and services, advertising, marketing and financial management.&nbsp;“We want to provide everything franchisees need to thrive — we believe that the very best way we can be successful is to ensure that our franchisees are well-supported,” said Shiring. “We have direct operating experience, business experience and marketing expertise all contained within our team. As we grow, we will continue to expand those resources to ensure incoming owners feel supported.”&nbsp;Looking ahead, Shiring says his goal is to make Power Trucks USA the national provider for truck and Jeep care in the U.S. “We want truck enthusiasts to think of Power Trucks USA when they think about what they need to make their automotive dreams come true,” he said. “In order to build that brand recognition, we need to grow our footprint through franchising. Overall, our goal is to take this business that Jeremiah built and expand it across the country. That is an awesome dream, and we are excited to see what the future holds.”For more information, visit&nbsp;<a href="https://powertrucksusafranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-whitecap-enterprises-invested-in-power-trucks-usa-to-fuel-franchise-growth-2719116" target="_blank" rel="nofollow">https://powertrucksusafranchising.com/</a>.*As reported in the Power Trucks USA 2022 Franchise Disclosure Document (FDD). Please see Items 7 and 19 for more information on investment ranges and potential earnings.

Why Whitecap Enterprises Invested in Power Trucks USA to Fuel Franchise Growth

1851 Franchise

Jeff Shiring, Co-founder of Power Trucks USA and Founder of Whitecap Enterprises, discusses his path to the well-positioned automotive brand and why he sees a bright future ahead.

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Woofie's

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Your Pet’s Life Is Busy, Too. Woofie’s Makes Care Easy

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America’s Swimming Pool Company Celebrates Franchise Growth and Excellence at 2026 Owners Conference

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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<a href="https://hardeesfranchising.com/">Hardee’s</a>, a 65-year-old burger chain best known for its Thickburgers and breakfast biscuits, is facing a fast-moving round of closures driven by a franchise dispute rather than a bankruptcy filing.&nbsp;<a href="https://www.inc.com/ava-levinson/hardees-shutting-dozens-restaurants/91282586">Inc. recently reported that</a> 77&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-hardees-franchise-costs-fees-profit-and-data-2721286">Hardee’s</a> restaurants are expected to close within two weeks as one of the brand’s largest franchisees exits the system.&nbsp;According to the report, Hardee’s is suing&nbsp;<a href="https://www.arcburger.com/">ARC Burger</a> — a franchise operator owned by&nbsp;<a href="https://www.highbluffcap.com/">High Bluff Capital Partners</a> — alleging the company fell behind on required payments and other contract obligations. Twenty-eight locations had already gone dark as of late December, with remaining sites scheduled to shutter across eight states: Alabama, Florida, Georgia, Illinois, Missouri, Montana, South Carolina and Wyoming.&nbsp;At the center of the complaint is the franchising “stack” of ongoing fees and pass-through costs that keep a system running. ARC Burger allegedly owes more than $6.5 million, including royalties, advertising fund contributions, technology and training fees, rent and taxes, and that payments stopped in December 2024. Hardee’s also argued in the lawsuit that the franchisee’s cash flow was not being used to bring accounts current.&nbsp;Hardee’s, for its part, is framing the shutdowns as a contractual enforcement issue, not a brand-wide retrenchment. “These closures are a result of ARC Burger’s failure to cure its defaults under its franchise agreements, despite solid sales,” a Hardee’s spokesperson said.&nbsp;The situation highlights a familiar franchising pressure point: unit economics. Inc. reported that Hardee’s operates more than 1,800 U.S. restaurants and that average annual sales per location are less than $1.2 million, well below averages cited for&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-wendys-franchise-costs-fees-profit-and-data-2722520">Wendy’s</a> and&nbsp;<a href="https://1851franchise.com/how-much-does-it-cost-to-buy-a-mcdonalds-franchise-2724654#stories">McDonald’s</a>. Lower volumes can leave franchisees with less room to absorb higher labor, food and occupancy costs while staying current on fees.&nbsp;Hardee’s said it is working to limit fallout for workers and communities and is looking for ways to reopen closed restaurants. For franchising, the next chapter will likely involve finding replacement operators, transferring sites and rebuilding compliance — a reminder that franchise growth depends as much on franchisee solvency and execution as it does on consumer demand.Read the original article&nbsp;<a href="https://www.inc.com/ava-levinson/hardees-shutting-dozens-restaurants/91282586">here</a>.Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="https://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

Hardee's Franchise - ARC Burger Lawsuit - 1851 Franchise

The closures stem from alleged unpaid royalties and missed franchise obligations by a major operator, not a broader chainwide collapse for the Hardee’s system.

Hardee’s Lawsuit Targets Franchisee as 77 Restaurants Prepare to Shut Down

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The linear sales funnel is dying. Prospective buyers are no longer filling out a form at first glance and waiting for the phone to ring. They’re doing the majority of the heavy lifting before they even make themselves known to the franchisor. For franchisors, this means one key thing: you must know exactly where candidates spend their time. No guesswork. And you have to adjust your strategy accordingly.And, in today's buyer world, the biggest buzz term is 2026's ride or die for franchise brands – Ai.&nbsp;If you are trying to sell a franchise today, you must meet candidates where they are (four walls, Ai, website, social advertising).&nbsp;Focusing on a strong digital footprint first and then lead generation will help the brand with validation and will lay the foundation for trust before the first conversation even happens. Still, franchisors must know where to find their candidates and be confident the candidates are being sent to the right place.“We consistently see the strongest lead performance from Google Search (paid and organic), social platforms such as Facebook, Instagram and LinkedIn and our franchise development website,” said&nbsp;<a href="https://www.linkedin.com/in/erinlsnyder">Erin Snyder</a>, head of franchise development at&nbsp;<a href="https://handelsicecream.com/handels-franchise/">Handel’s Homemade Ice Cream</a>. “Because all awareness and advertising efforts ultimately funnel candidates to our development site, maintaining a highly optimized, mobile-first web presence is critical for conversion.”<h2>The "Hidden" Channels: Authentic Research via AiSEO</h2>While Google and major portals are often where a candidate might start a broad search, the deep research happens in the shadows. This is where candidates scroll, mindlessly or otherwise, simply observing rather than clicking “apply” immediately; or, ask Ai chatbots about the best franchises to buy, the blind spots, the why nots, and, of course, the whys.Right now, Ai plays a key role in this research stage. Buyers want the truth.&nbsp;For franchisors, this means your content strategy must pivot. It is no longer enough to post stock photos of happy business owners. You must document the journey, showing the behind-the-scenes reality that proves your concept has staying power.<h2>The Pivot From Print to Digital Interactivity</h2>While print media has been a channel for franchise development in the past, its static nature has made it less effective as the buyer’s journey has shifted to digital. Buyers are generally looking for channels that will allow them to click, read and continue the search immediately.“Traditional print media has largely become a thing of the past for franchise development,” Snyder said. “What has been encouraging, though, is seeing many of these publications successfully pivot to digital formats that offer greater interactivity, stronger analytics and far better linkability than print ever could.”This creates a more dynamic experience for the candidate. In addition to a digital article, franchisors can embed a “day in the life” video, for example, or hyperlink a deeper dive on costs and profits for instant validation.This shift also allows franchisors to track return on investment more effectively. Instead of guessing if an article or ad worked, digital publications allow you to see exactly who clicked through, allowing for retargeting and smarter budget allocation.<h2>The Conversion Hub: Your Mobile-First Website</h2>Once a candidate has discovered you on Google, watched your videos on TikTok and read about you in a digital publication, they finally arrive at the destination: your franchise development website.This is the bottom of the funnel, where you will win or lose a candidate. Because all other channels point here, your website cannot just be a digital brochure. It has to be a conversion engine. And crucially, it must work perfectly on a smartphone.The question can’t just be “Do we have a website?” Questions about the website should surround usability and readability. Is navigation easy on a smartphone? Does the site load quickly? Is it readable? If a prospect has to pinch-and-zoom to read your investment costs and financial performance, they will leave.An optimized, mobile-first presence is critical because it serves as the collection point; all other awareness efforts funnel potential franchisees to the site. The user experience here should validate the trust built on other channels. However, accessibility is only half the battle; the content itself must be unsparingly open. The website is the channel where you must prove your value proposition with hard data.“Across all channels, the messaging needs to be clear, concise and consistent,” Snyder said. “Candidates should be able to easily find transparent investment ranges and financial requirements, a clear value proposition, compelling franchisee success stories, key differentiators from competitors and straightforward next steps for how to inquire.”When you treat your website as a transparency engine rather than a gatekeeper, you change the dynamic of the eventual sales call. A candidate who has already consumed your financial data and success stories arrives at the inquiry stage educated and qualified. This allows the development team to skip the basic fact-finding and move straight to strategy and fit.“When a candidate submits an inquiry, the first conversation should build on what the candidate has already learned,” Snyder said “ensuring they understand the opportunity they are considering, clarifying details, personalizing the discussion to their goals and moving them into a structured education process rather than starting from scratch.”<h2>Allocating the Budget: The "Ideal Candidate" Approach</h2>While a presence across multiple channels — from search and social to digital publications — is key, understanding exactly how much to invest in each option is the next hurdle. There is no single, magical approach to budgeting; a brand selling multi-million-dollar franchises needs to develop a presence in different places than a low-cost, mobile franchise will.To spend effectively, you must deeply understand your ideal franchisee profile. Once you know who is investing, you can begin working on where to find them. For example, a high-net-worth investor might be on LinkedIn and reading digital trade journals, while a first-time investor or someone seeking an owner-operator model might be influenced by local Facebook ads.“Franchisors should start by understanding their ideal franchisee profile and then allocate budget toward the channels where those prospects spend the most time,” Snyder said. “The mix will naturally look different for a high-investment, multi-unit candidate than for a first-time owner-operator. Beyond that, it’s critical to consider overall brand awareness and invest in channels that consistently get both the brand and the franchise opportunity in front of qualified prospects. A balanced approach that supports both awareness and lead capture tends to produce the strongest results.”<h2>Key Takeaways and Next Steps:</h2>Make sure you have a content footprint that answers the top 25 questions asked about your brand in Ai and Google searchs.Review your mobile experience: Open your franchise development site on your phone. If it takes more than three seconds to load or if the "Apply" button is hard to find, fix it immediately.Embrace "lo-fi" video content: You don't need a production crew. Use a smartphone to record "day in the life" videos with your franchisees and post them to social to build authentic trust.Ensure transparency and continuity:&nbsp;Candidates need to be able to find the information they’re looking for, and the experience should be consistent between a social page and a franchise development site. Make sure your value proposition is clear across all channels.Embrace innovation, but don’t count out the classics:&nbsp;Look at the whole picture. Many candidates are exploring opportunities on supplemental platforms like social media or in the results of a Google search, but they’re still looking at the franchise development site, too. Don’t confine yourself to the “old reliable” methods, but don’t leave them behind, either.Budget by persona, not platform: Don't just "do Facebook ads." Define exactly who your buyer is, and spend your money only on the channels where that specific person consumes content.For more information on franchise growth channels, check out these related stories on 1851 Franchise:<ul><li><a href="https://1851franchise.com/how-to-use-social-media-marketing-to-promote-your-franchise-2727185#stories">How To Use Social Media Marketing To Promote Your Franchise</a></li><li><a href="https://1851franchise.com/building-a-franchise-website-that-converts-key-features-and-best-practices-2727363#stories">Building a Franchise Website That Converts: Key Features and Best Practices</a></li><li><a href="https://www.youtube.com/watch?v=vlfduHqGy7I">How to Sell Franchises | The Buyer Persona</a></li></ul>

To succeed in the shifting landscape, franchisors must understand the buyer’s journey, identify the ideal franchisee profile, and build a digital presence that meets candidates where they are.

Why Whitecap Enterprises Invested in Power Trucks USA to Fuel Franchise Growth

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