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Powills: Recruit operators, not marketers

When recruiting ideal franchisees, most franchisors — and by most, I mean the brands that don’t just fish for franchise fees — search for qualified operators. Operators are important, as they will understand the various business structures and adaptations required to be successful. Yet, there is a h.....

By Nick Powills1851 Franchise Publisher
SPONSORED 10:02 AM • 08/14/14

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