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Up, Up, Up: How Garage Doors Are Giving First-Time Entrepreneurs a Lift

Even in an uncertain economy, this company is quickly becoming the brand leader in the huge, but underserved, garage door service-and-repair market. Now’s the time to get in on the ground floor.

By Chris LaMorte1851 Franchise Editor
SPONSORED 9:09AM 01/08/21

For those who have always dreamed of being their own boss and want to hit the ground running, franchising has always been the route to go.There’s only one problem: You don’t know what business is right for you. From burgers joints to dance studios, your choices are endless and the competition is fierce.The pandemic has added new complications, making it more obvious than ever that “essential” home services offer steady business opportunities in a wide range of economic climates whereas other businesses are limited or tied to their store fronts. 

That’s why ProLift Doors, a booming national franchise that’s laser-focused on the garage door repair market, is dedicated to helping its franchisees like you succeed. Offering garage-door repair, replacement, and servicing for both residential and commercial clients, the company has seen double-digit growth in its sector this year. 

Not sure if garage doors are your thing? You might just be surprised. Here’s why a ProLift franchise might be a good investment for you.

1.) No Office = No Rent, No Commute, No Problems

Paying rent stinks. But during a lockdown, it’s even worse: You can’t use your office, but landlords still want their check. When you invest in your own ProLift Doors franchise, suddenly you have the freedom and flexibility to work wherever you want, whether it’s your home office, the kitchen table, a nice beach, or  yes, your very own garage. Not only will you be able to save on rent, you have just given up the expense and hassles of your morning commute. Best of all, you’ll get the scheduling flexibility  to help you achieve a work-life balance you crave.

2.) It’s a Low-Overhead Business. Really.

Keeping overhead down is the key to keep any business in the black. In addition to saving on the rent for an office space, ProLift franchise needs just two to five repair technicians. Their compensation is tied to performance, which keeps your payroll low. Plus, material costs are borne by the customers. That means rather than worrying about inventory costs, you have more capital free to invest in back into your business and grow your customer base. You also have more free time to focus on what really matters: your customers.

3.) Everyone Needs This Service, But Almost Nobody Offers It

The garage door —it’s just one of those things that most homeowners never think about, until something goes wrong. And when people need a garage-door repair technician, it’s hard to know who they can trust. The garage-door repair industry has no clear, trusted brand leader. ProLift has stepped into this underserved market, offering the reliability that have turned customers into its biggest brand ambassadors. 

“The garage door was invented in 1926, and it really hasn’t evolved much since then,” explains David Raymond, vice president of operations for ProLift Garage Doors. “But with two-thirds of all homes having garage doors, everyone needs them to function properly. This has resulted in an in-demand industry but a fragmented market, especially for repair work.”

4.) It’s Resilient Business Even in a Lousy Economy. Even in a Pandemic

With 10% year-over-year sales increases, ProLift is showing tremendous growth. Thanks to a 2020 housing market that’s on fire, homeowners are looking for top-dollar for their home and garage doors repairs have a huge return on investment. Better yet, in the pandemic, garage-door technicians are deemed essential workers, which means the garage-door repair stream of business isn’t interrupted. 

“We’ve been fortunate throughout the pandemic to see growth. Serving the community and providing an excellent customer service experience is hugely important to me, and it’s what keeps our customers coming back,” said Kevin DeWald, owner of the Grand Rapids ProLift Garage Doors.

“Wherever there’s a car stuck in a garage, we will have work to do,” said Luke Schulte, VP of franchise development with ProLift. “This year we've been looking to add partners in a ton of new markets like Phoenix, Nashville, San Antonio, Memphis, and South Carolina. You name it and we want to be there.” 

5.) ProLift Is Backed by the Power of Premium Service Brands

Just because you want your own business, doesn't mean you want to be on your own. “The technology, training, marketing and resources that the Premium Service Brands team offers has been integral to my success,” says  Lou Kim, owner of Portland ProLift Garage Doors. 

Even if you don’t know the first thing about garage doors or running a business, ProLift is part of Premium Service Brands’ family of home-maintenance franchises, providing you the training and guidance from its renown corporate leadership team. That includes digital marketing and local advertising research, access to a national call center for booking, established brand presence and credibility, vendor partnerships, franchise management resources, communication with the network of home service franchisees, technology systems and operations coaches.

With all these resources at your disposal, suddenly, your small business doesn’t seem that small any more. 

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.