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Recent data from the American Customer Satisfaction Index (ACSI) could spell bad news for fast-food brands. As reported by QSR, while customer satisfaction with full-service restaurants stayed unchanged at 82 out of 100 points, fast-food restaurant satisfaction decreased 3.8 percent to 77 &#8211; it&#8217;s lowest score in five years. &#8220;The job market is the strongest it has been in years, which is having an interesting effect on supply and demand,&#8221; Claes Fornell, ACSI chairman and founder, was quoted as saying by QSR. &#8220;On the demand side, consumers with greater discretionary income seem to put quality ahead of price in their decision-making. On the supply side, restaurants are finding it harder to hire and retain qualified and motivated workers, which can have an adverse impact on service quality.&#8221; On the bright side, fast-casual franchises are well positioned to profit from a consumer market that demands higher quality but still wants food quickly. &#8220;The fast-casual segment of quick service restaurants is nicely situated for the confluence of changing consumer tastes and a rebounding economy,&#8221; ACSI Director David VanAmburg said. &#8220;Consumers have a bit more money in their pockets, but are still pressed for time. Fast casual outlets offer higher-quality ingredients, freshness and fast service&#8212;all at a reasonable price.&#8221; Click <a href="http://www.qsrmagazine.com/news/acsi-report-shows-dropping-customer-satisfaction?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-acsi-report-shows-dropping-customer-satisfaction-1961" target="_blank" rel="nofollow" target="_blank">here</a> to read the full story.

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Consumers love fast food less when they’re making more.

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