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For any franchise brand to succeed, its network of local business owners needs to be happy. It doesn&#8217;t matter what industry a brand operates in&#8212;if satisfaction isn&#8217;t high, it will negatively impact the franchise&#8217;s business momentum. However, <a href="https://www.qsrmagazine.com/exclusives/why-franchisee-satisfaction-crucial?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-the-importance-of-franchisee-satisfaction-5615" target="_blank" rel="nofollow" target="_blank">according to an article in QSR Magazine</a> that sites Franchise Business Review data, satisfaction among foodservice franchisees is five to 10 percent lower than other industries. There are a lot of reasons that could be contributing to this difference. But while one of the most frequently sited issues is financial, there&#8217;s more to franchisee satisfaction. In an interview with QSR Magazine, Eric Stites, CEO of Franchise Business Review, said, &#8220;Gross sales mean nothing to franchisee satisfaction. What really drives satisfaction is profitability. We do see a direct link between profitability and franchisee satisfaction, but beyond that, it&#8217;s not just about money.&#8221; Brands can take a number of steps to boost their satisfaction rates. One is managing expectations&#8212;local business owners need to have a solid idea of what they can expect from their investment. Brands can also include their franchisees in conversations when making major changes to operations. <a href="https://www.qsrmagazine.com/exclusives/why-franchisee-satisfaction-crucial?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-the-importance-of-franchisee-satisfaction-5615" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full QSR Magazine article.

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According to Franchise Business Review, franchisee satisfaction among foodservice franchisees is lower than other industries.

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QSR Magazine: The Importance of Franchisee Satisfaction

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