1851

Influencers have the power to contribute significantly to restaurant traffic, according to an article on <a href="https://www.qsrmagazine.com/marketing-promotions/how-social-media-influencers-can-drive-restaurant-traffic?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-brands-looking-to-drive-traffic-time-to-double-tap-influencers-2709546" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">QSR</a>. Influencer Jane Ko, who runs the high-traffic blog <a href="https://www.atasteofkoko.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-brands-looking-to-drive-traffic-time-to-double-tap-influencers-2709546" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">A Taste of Koko</a> and an Instagram account by the same name (which boasts over 58,000 followers), &nbsp;said that she &ldquo;knows the new media landscape can be daunting but emphasizes that ignoring it is a lost opportunity for businesses,&rdquo; according to the article.

Because popular influencers have built a successful <a href="https://www.forbes.com/sites/goldiechan/2018/11/08/10-golden-rules-personal-branding/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-brands-looking-to-drive-traffic-time-to-double-tap-influencers-2709546#28cc07f858a7" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">personal brand</a> that attracts new followers and keeps existing ones, restaurants should take care to collaborate with them, as&nbsp;opposed to &ldquo;unilaterally control the collaboration,&rdquo; the article said. 

Jonathan Cheban, also known as <a href="https://www.instagram.com/foodgod/?hl=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-brands-looking-to-drive-traffic-time-to-double-tap-influencers-2709546" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Foodgod</a> on Instagram to 3.1 million followers (also also known as <a href="https://www.latimes.com/food/la-fo-foodgod-jonathan-cheban-20190118-htmlstory.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-brands-looking-to-drive-traffic-time-to-double-tap-influencers-2709546" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Kim Kardashian&rsquo;s bestie</a>) enjoys sponsored partnerships with restaurants such as Burgerim, an L.A.-based burger franchise, according to the article. The brand knows to keep the creative control solily in Cheban&rsquo;s hands: &ldquo;&lsquo;[Cheban] is going to do what he does well,&rsquo; says Tom Meiron, CEO of Burgerim. &lsquo;I want him to have the ability to flourish on his own and see where this takes us,&rsquo;&rdquo; the article said.

&ldquo;Since each influencer works differently, restaurants that want to work with them need to do their research to find the right fit. Ko recommends operators begin by examining their own social media followings to see who is tagging them and talking about them. &lsquo;I have brands I just love and talk about but who unfortunately don&rsquo;t respond to me,&rsquo; Ko says,&rdquo; according to the article.

Read the full article <a href="https://www.qsrmagazine.com/marketing-promotions/how-social-media-influencers-can-drive-restaurant-traffic?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-brands-looking-to-drive-traffic-time-to-double-tap-influencers-2709546" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Restaurant Brands: Looking To Drive Traffic? Time to (Double) Tap Influencers

1851 Franchise

Huge social media followings and a plugged-in take on foodie favorites make influencers the marketers of today.


restaurant-brands-looking-to-drive-traffic-time-to-double-tap-influencers

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service representative giving presentation

Strategic Partnerships Fuel Franchise Growth at HomeTeam Inspection Service

hometeam-inspection-service-franchise-growth-partnerships

Express Employment Professionals

What’s in the 2025 FDD? A Closer Look for Express Employment Professionals Franchise Buyers

whats-in-the-2025-fdd-a-closer-look-for-express-employment-professionals-franchise-buyers

petbar

How-petbar-Makes-Pets-and-Their-Owners-Happy-as-Part-of-the-Family-in-a-Clean-and-Fun-Environment

How petbar Makes Pets and Their Owners Happy as Part of the Family in a Clean and Fun Environment

petbar-franchise-opportunity-boutique-pet-grooming

petbar Franchisees Win the $6.89B Global Market With Complete Transparency, Self-Service and Membership Models, Creating the Happiest Place for Dogs

petbar-franchise-opportunity

Why petbar Wants to Be the “Disney World for Dogs” — and a Dream Business for Franchisees

petbar-franchise-dan-ashley-o-loughlin-qa

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Restaurant Brands: Looking To Drive Traffic? Time to (Double) Tap Influencers

MORE STORIES LIKE THIS