1851

Influencers have the power to contribute significantly to restaurant traffic, according to an article on <a href="https://www.qsrmagazine.com/marketing-promotions/how-social-media-influencers-can-drive-restaurant-traffic?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-brands-looking-to-drive-traffic-time-to-double-tap-influencers-2709546" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">QSR</a>. Influencer Jane Ko, who runs the high-traffic blog <a href="https://www.atasteofkoko.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-brands-looking-to-drive-traffic-time-to-double-tap-influencers-2709546" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">A Taste of Koko</a> and an Instagram account by the same name (which boasts over 58,000 followers), &nbsp;said that she &ldquo;knows the new media landscape can be daunting but emphasizes that ignoring it is a lost opportunity for businesses,&rdquo; according to the article.

Because popular influencers have built a successful <a href="https://www.forbes.com/sites/goldiechan/2018/11/08/10-golden-rules-personal-branding/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-brands-looking-to-drive-traffic-time-to-double-tap-influencers-2709546#28cc07f858a7" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">personal brand</a> that attracts new followers and keeps existing ones, restaurants should take care to collaborate with them, as&nbsp;opposed to &ldquo;unilaterally control the collaboration,&rdquo; the article said. 

Jonathan Cheban, also known as <a href="https://www.instagram.com/foodgod/?hl=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-brands-looking-to-drive-traffic-time-to-double-tap-influencers-2709546" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Foodgod</a> on Instagram to 3.1 million followers (also also known as <a href="https://www.latimes.com/food/la-fo-foodgod-jonathan-cheban-20190118-htmlstory.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-brands-looking-to-drive-traffic-time-to-double-tap-influencers-2709546" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Kim Kardashian&rsquo;s bestie</a>) enjoys sponsored partnerships with restaurants such as Burgerim, an L.A.-based burger franchise, according to the article. The brand knows to keep the creative control solily in Cheban&rsquo;s hands: &ldquo;&lsquo;[Cheban] is going to do what he does well,&rsquo; says Tom Meiron, CEO of Burgerim. &lsquo;I want him to have the ability to flourish on his own and see where this takes us,&rsquo;&rdquo; the article said.

&ldquo;Since each influencer works differently, restaurants that want to work with them need to do their research to find the right fit. Ko recommends operators begin by examining their own social media followings to see who is tagging them and talking about them. &lsquo;I have brands I just love and talk about but who unfortunately don&rsquo;t respond to me,&rsquo; Ko says,&rdquo; according to the article.

Read the full article <a href="https://www.qsrmagazine.com/marketing-promotions/how-social-media-influencers-can-drive-restaurant-traffic?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-brands-looking-to-drive-traffic-time-to-double-tap-influencers-2709546" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Restaurant Brands: Looking To Drive Traffic? Time to (Double) Tap Influencers

1851 Franchise

Huge social media followings and a plugged-in take on foodie favorites make influencers the marketers of today.


restaurant-brands-looking-to-drive-traffic-time-to-double-tap-influencers

ServiceMaster Restore

ServiceMaster Restore - Disaster Response - 1851 Franchise

When Disaster Strikes, ServiceMaster Restore Moves

servicemaster-restore-disaster-response-carmen-coleman

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Restaurant Brands: Looking To Drive Traffic? Time to (Double) Tap Influencers

MORE STORIES LIKE THIS