Right at Home

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Why is Right at Home offering business conversions to their franchise system?

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Most of our current clients are over age 75. The first boomers will start to turn 75 in about two years. Even with our nearly 500 U.S. locations, there are 175 metro areas that still don&rsquo;t have a Right at Home office. We&rsquo;re preparing our company to fill as many of those markets as we can to serve the aging boomer population. As we continue with traditional franchising efforts, conversions will be a supplemental strategy and incremental way to grow the Right at Home brand.

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Why now?

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I think the timing is perfect for independent operators to consider this as the next logical step in their business&rsquo; life cycle. Many of the independents have done quite well, but the industry is quickly changing. Like many other industries that have transitioned from a framework of fragmented brands to one dominated by the larger players, I believe it will continue to be more difficult for the independent home care companies to compete, even in smaller markets. The national brands have so much more in terms of resources at their disposal.

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From an independent business owner&rsquo;s perspective, why join Right at Home? 

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Many of these independent home care companies have been around for several years, and they may be thinking, Why do I need to do this? Why do I want to trade my independence and be bound to a franchise agreement? 

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There are a lot of good reasons driving a change in thinking about this, but I think the real catalyst can be tracked back to three recent industry changes.

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First is increased competition. We now have approximately 70 companies franchising in home care, in addition to all of the independents out there. There are a handful of us in the 500-unit and above category, with a bunch more nipping at our heels. As bigger brands enter local markets, it&rsquo;s going be increasingly more difficult for independents to stand out amongst the crowd&mdash;even in smaller markets.

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Second, because so many people are now utilizing home care services, regulations have increased. This is a good thing because the regs protect consumers and families, but those who are out there operating as independents have to figure out how to comply on their own &mdash;while also trying to run their business. HIPAA, Affordable Care Act Reporting, state licensure, and in some cases accreditation are all big initiatives to tackle without some help. Any business that is in compliance with federal and state regs is a much safer overall investment in general than one who lets those things slide because they don&rsquo;t have time to do it. We can help home care company owners structure their business in a way that helps them find the time to stay current on compliance issues, and we can help them streamline the process because we&rsquo;re already doing the same thing with other franchisees.

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Third, it&rsquo;s clear that more and more care is moving into the home. Home care is now a very relevant part of the overall healthcare continuum because of our ability to prevent hospital readmissions, reduce overall healthcare costs, and provide a customer experience that preserves the highest level of independence and dignity for our clients. Many of these clients have long- term care insurance and Medicare Advantage (MA) Plans. CMS announced in April 2018 that they were going to begin allowing MA plans to include ongoing home care &ldquo;maintenance&rdquo; services as part of their offering, and they will not require the home care agencies who offer this service to be Medicare certified. A third of people eligible for Medicare have a MA plan. Looking forward a bit, when it comes time to begin home care for these clients and others who have insurance, they will likely end up being referred to one of the larger brands that has an existing relationship with the home care company and can offer nationwide coverage. These sources of incremental clients are both beyond reach for most independent operators today.

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One final thought on this question: the independents and franchises have had a quiet coexistence of sorts for many years, with neither of us worrying too much about the other. Now, though, times have changed. A conversion program like this can help us fill in the holes in our map for purposes of national account coverage, and we can help the independents who convert take their businesses to the next level and perhaps even help them with their exit strategy plan if they are thinking about selling in the next several years.

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How is our information-savvy culture changing client acquisition for home care companies?

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The internet has changed everything. We still see most of our clients coming from community referral sources, but there is definitely a shift underway as more focus is placed on going directly to consumers. Having a strong web and social media presence for almost any business has never been more important. Whether a client finds you online as part of their initial search or later after a recommendation from someone else, many clients now go online to research the home care companies before making a decision. But small business owners, especially those who run home care companies, don&#39;t typically have the time or the expertise to establish a great online presence. For the few that do, they quickly learn that keeping up with that presence can be a full-time job! This is why Right at Home manages 100 percent of that presence for our franchisees. We handle all of the technology and content updates so the franchisees can focus on other aspects of their business.

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What value does Right at Home bring to independent home care businesses to justify paying royalty and advertising fees?

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Different operators are going to appreciate different aspects of our conversion franchise offering, but I feel like we have a lot to offer. Any good conversion program will pay for itself by helping independents access incrementally more customers, saving them money with national vendor relationships and discounts, and helping them shore up their business efficiencies and profitability. I believe Right at Home has to do all three of those for the program to be effective. Just as a quick example: what would it cost an independent home care company to hire a marketing agency to create and maintain an effective website and social media presence with the latest technology and SEO strategies? That cost savings alone puts a big dent in the money that a franchisee spends in royalties, not to mention the huge time savings of trying to find the best marketing agency to do the job in the first place. Then you start layering in the value of incremental revenues from national accounts and partnerships, professional business coaching, national brand presence, etc. and the value proposition builds very quickly.

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Will you train conversion franchisees differently than traditional ones?

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Yes. Our coaching is customized to each franchise. Trying to apply a cookie-cutter approach to training independent owners and supporting them would be shortsighted on our part because it ultimately wouldn&rsquo;t be effective. Our process begins with an assessment that happens in the conversion franchisee&rsquo;s office. This will be the foundation of their training and onboarding plan. During the visit we will interview the franchisee to see where they feel they need help, and then provide feedback based on our experience as well. I think the conversion franchisee will appreciate the fact that we&rsquo;ve literally coached hundreds of franchise owners in this industry, and that the coaching we offer them will be in large part based on that experience. We can help with everything&mdash;sales, business operations, human resources, profitability, marketing, etc.&mdash;but they may only need help in one or two areas. The visit will uncover the priority areas and provide clarity for where to place focus both initially and long-term.

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Are there any risks in a conversion program?

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The risk with most conversion programs is twofold. First, you have to make sure that the conversion franchisee fits into the overall system. Does he or she embrace the core values? Are they going to be okay with us coming into their business and having a look around, making suggestions along the way? Are they willing to do things differently in their own business, and will they engage with the corporate office and other franchisees? If you don&rsquo;t have alignment on these things, the conversion will not work. Second, there is a risk to our brand if we allow the wrong people to use it. This isn&rsquo;t all that different than what we manage with our traditional franchising effort. In the case of conversions, since they already run home care companies we are going to require community references from them. Conversion prospects will also be interviewed by one of our current franchisees as well, perhaps even one in their region that may have insight to offer on their reputation in the community.

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When you talk about &ldquo;engaging&rdquo; with the corporate office and other franchisees, what does that mean?

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We want franchisees that want to be here. That means they are excited about working with us, and about being part of a franchise system. I think there&rsquo;s value in franchisees getting to know each other, learning from each other, and at times leaning on one another during a particularly tough time. Right at Home hosts a content-rich annual convention that is well-attended every year, which offers plenty of opportunity for franchisees to share best practices. Also, many of our franchisees belong to peer groups that focus on business operations and profitability. While these groups have a corporate facilitator to keep things moving, each one is a unique, invitation-only group that sets their own priorities. These groups also typically meet once each year at a place that doubles as a nice vacation spot, which is a great way to squeeze in a much-needed vacation&mdash;on your own, or with franchisees that you have a lot in common with!

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How will you minimize the risks and obstacles?

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As always, we will let our culture and core values guide us in our decision-making. That means we will approach this program with a collaborative mindset on working together with conversion franchisees to improve their business. We will be very authentic in our communications before they sign so people can more fully understand not only what it&rsquo;s like to be part of our franchise system, but also what it&rsquo;s like to work with us. We will tackle each conversion opportunity with a high degree of accountability and integrity, and we&rsquo;ll be very approachable not only before the conversion, but also for the entire term of the relationship. We want the conversion to go well, and the best way to do that is to make sure everyone has accurate expectations of each other. If we do that well, we will make good decisions.

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Learn more about our conversion program or get in touch with us <a href="http://www.convert2rah.com/1851?utm_source=1851franchise.com&utm_medium=article&utm_campaign=right-at-home-announces-conversion-program-for-independent-home-care-businesses-2708131" target="_blank" rel="nofollow" target="_blank">here</a>!

Right at Home Announces Conversion Program for Independent Home Care Businesses

1851 Franchise

Eric Little is Chief Development Officer for Right at Home, a leader in the home care industry with almost 600 offices in eight countries. Right at Home currently assists over 20,000 home care clients and is initiating a franchise program to allow independent home care businesses to convert to the Right at Home brand. Eric discusses the opportunities and obstacles for conversion franchises as Right at Home positions to be ready for the influx of baby boomers who will turn 75 in 2021.

This brand page has been paid for by RIGHT AT HOME. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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OMAHA, Neb.&nbsp;—&nbsp;<a href="http://rightathomefranchise.com">Right at Home</a>, the industry-leading in-home care franchise with more than 750 locations across the United States and four other countries, closed 2025 with strong growth and major progress in system innovation.The company awarded 24 new territories during the year and completed about 22 resales, helping both new and existing franchisees expand their footprint. Nearly 30 new offices opened across the country, many tied to territories sold in 2024.“It’s been a really fantastic year,” said&nbsp;<a href="https://www.linkedin.com/in/jennychaney/">Jennifer Chaney</a>, Senior Vice President of Franchise Development and Sales. “Territory sales and resale activity have both been very consistent with years past. There haven’t been any curveballs or unforeseen circumstances that got us off track — it’s just been a solid, steady year for our system.”<h2>Strengthening Operations Through Technology</h2>A major milestone for the brand in 2025 was the launch of Zoho CRM across the franchise system — a multi-year project designed to help owners streamline operations and improve communication. The new platform now supports everything from client management to day-to-day scheduling.“Zoho was a very big win for us and a huge project,” Chaney said. “We're very delighted to see the project in motion.”&nbsp;Another highlight of 2025 was&nbsp;<a href="http://1851franchise.com/rightathome/info">Right at Home’s</a> new partnership with Encapture. Together, the two organizations launched a custom app designed to help franchise owners manage daily operations more efficiently.The idea came directly from the field. Through the Strategic Leadership Council, a group of franchise representatives who share systemwide feedback, owners repeatedly asked for a mobile tool that could simplify onboarding, training and document sharing.“Our franchise owners wanted an app they could use to access training materials, handle onboarding, and share documents from their phones,” Chaney said. “So we partnered with Encapture, and it’s been a huge win for everyone.”<h2>Where Growth Is Headed</h2>As Right at Home plans for the year ahead, its development team is turning its focus toward several key markets, including Ohio, Pennsylvania, Minnesota, Michigan, Wisconsin, Massachusetts, and Iowa. Each offers favorable licensing requirements and growing populations of seniors who need care, as the company looks to close in on more rural areas that have historically lacked enough senior care options. Right at Home wants to enter these markets to truly make a difference in the lives of the elderly in those communities.Technology will continue to play a central role in 2026. The brand’s innovation team is already exploring how to responsibly integrate artificial intelligence into operations to make franchise management even more efficient.“There are so many ways our franchise owners can use AI in their businesses, but what are the best ways? What are the most efficient ways?” Chaney said. “We have a fantastic team and a fantastic department that does all the research on what's best for our franchise owners to incorporate into their business.”<h2>Building on the Right Kind of Growth</h2>For 2026, Right at Home plans to award at least 24 new territories, consistent with its measured approach to expansion. Chaney says the goal isn’t just about numbers; it’s about finding the right people to carry the brand’s mission forward.“This is a very people-centered business,” she said. “You have to have a passion for people.”Chaney also emphasized that resale opportunities will remain a valuable entry point for prospective owners. These existing businesses come fully operational with staff, clients, and infrastructure already in place.“Buying a resale is like stepping into a plane that’s already in flight,” she said. “It’s a running business that’s ready to keep going under new leadership. For many buyers, that’s the best fit.”ABOUT RIGHT AT HOME:Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 750 franchise locations in the U.S. and four other countries. For more information about Right at Home, visit&nbsp;<a href="https://www.rightathome.net">https://www.rightathome.net</a> or read the Right at Home blog at&nbsp;<a href="https://www.rightathome.net/blog/.">https://www.rightathome.net/blog/.</a>&nbsp;

Right at Home Finishes 2025 Strong, Launches New Tech and Sets Sights on 2026 Franchise Growth

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Right at Home Caps Q3 2025 With Record Hours and a Strong 2026 Pipeline

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Navy veteran&nbsp;<a href="https://www.linkedin.com/in/rightathomeperrysburg/">John Baldwin</a> has traded the tight confines of nuclear submarines for a different kind of high-stakes environment: families trying to keep aging loved ones safe at home.Baldwin, 64, owns a&nbsp;<a href="https://rightathomefranchise.com/">Right at Home</a> franchise in&nbsp;<a href="https://www.rightathome.net/perrysburg">Perrysburg, Ohio</a>, providing in-home support for seniors who want to stay where they are most comfortable. “We do in-home care and assistance for the elderly to help them age in place,” Baldwin&nbsp;<a href="https://toledofreepress.com/beneath-the-surface-the-veteran-behind-right-at-home/">told Toledo Free Press</a>. That’s the business, in a nutshell.”His first career ran deep beneath the ocean. Baldwin served as a submariner from 1979 to 1985, part of the Navy’s nuclear program. He described the pace as relentless and the learning curve steep, moving from nuclear power school to instructing on a prototype and then joining the submarine fleet. Patrols could last three to four months, he said, and the routine blurred time into a single, rolling stretch of days.After leaving the Navy, Baldwin spent two decades at the Davis-Besse Nuclear Power Station. But when his parents and in-laws needed help later in life, he ran into a problem many adult children recognize immediately: finding care that feels both reliable and personal.“God redirected my career path in a big way,” Baldwin said, describing the experience that led him to home care and, eventually, to Right at Home. He opened his franchise in 2010.Today, Baldwin focuses on matching caregivers with clients in a way that makes support feel welcome, not intrusive. Care can range from a couple of visits a week to full-time help, depending on where a family is in the aging process, he said.Baldwin also makes a point to ask new clients a direct question — whether they served — and to steer veterans and their families toward benefits they may not realize are available. For him, it is a continuation of a familiar mission: serve the people counting on you, and make sure no one has to figure it out alone.Read the original article&nbsp;<a href="https://toledofreepress.com/beneath-the-surface-the-veteran-behind-right-at-home/">here</a>.If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit&nbsp;<a href="https://rightathomefranchise.com/">https://rightathomefranchise.com/</a>.

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Toledo Free Press: Beneath the Surface — The Veteran Behind Right at Home

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Right at Home Announces Conversion Program for Independent Home Care Businesses

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