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With nearly 800 units worldwide, it&#8217;s no surprise that <a href="http://www.smoothiekingfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=smoothie-kings-commitment-to-innovation-allows-franchisees-to-grow-5258" target="_blank" rel="nofollow" target="_blank">Smoothie King</a> has created a franchise system that encourages its local owners to grow their businesses. But when it comes to multi-unit expansion, the brand&#8217;s franchisees have an advantage that other restaurant chain owners aren&#8217;t privy to. Thanks to the ingenuity of the brand&#8212;and its franchisees&#8212;entrepreneurs are able to expand the offerings of their traditional brick-and-mortar locations with the help of food trucks and event catering services in an effort to bring in more revenue and potentially fund their future expansion efforts. For Quamisha Nelson, a <a href="https://c/Users/Megan/Downloads/smoothieking.1851franchise.com?utm_source=1851franchise.com&utm_medium=article&utm_campaign=smoothie-kings-commitment-to-innovation-allows-franchisees-to-grow-5258" target="_blank" rel="nofollow" target="_blank">Smoothie King</a> franchisee in Jacksonville, North Carolina, operating a food truck has been an invaluable asset to her business. She added a food truck to her first Smoothie King location after realizing that there were no healthy food options at popular summer festivals. &#8220;There&#8217;s a real need for healthy food at festivals, and having a food truck is the best way to capitalize on that demand,&#8221; said Nelson. &#8220;As soon as the food truck made its debut, it was a hit. People who had never been to a Smoothie King before started seeking us out and have since become regular customers. It opened the door to a whole new consumer base.&#8221; That heightened level of brand awareness is only one of the benefits food trucks bring to the table. Having a mobile Smoothie King unit is also a way for franchisees to grow without making a full financial investment in another physical location. In fact, the extra revenue that food trucks can provide can potentially help fund a local owner&#8217;s future expansion efforts. Incorporating a food truck into Smoothie King&#8217;s franchise system is also an easy process. Chad Tramuta, one of the brand&#8217;s franchise development managers, says Smoothie King is constantly looking for ways to work with franchisees to take their units to the next level. &#8220;The simplicity and flexibility of Smoothie King&#8217;s model fosters a creative and innovative environment across the entire franchise system. When our franchisees come to us with an idea that will ultimately bring our delicious and healthy products to more customers&#8212;while setting them up for success at the same time&#8212;we&#8217;re more than willing to work with them to make it a reality,&#8221; said Tramuta. &#8220;We&#8217;re 100 percent committed to helping our franchisees grow within our system so they can reach their full potential as entrepreneurs and business owners.&#8221; Smoothie King&#8217;s innovation efforts have not gone unnoticed by customers&#8212;particularly where food trucks are concerned. Not only is Nelson&#8217;s truck bringing the brand&#8217;s &#8220;Smoothies With a Purpose&#174;&#8221; to new communities, it&#8217;s also sparking interest within the catering industry. When consumers realize they can have a Smoothie King food truck at their next party or event, they want to know where to sign up. The brand&#8217;s commitment to fully exploring its franchisees&#8217; plans for development goes beyond food trucks and mobile food carts. As Smoothie King continues to utilize new and unique tools, its owners&#8212;and the corporate brand as a whole&#8212; will only continue to grow. To learn more about franchising with Smoothie King, click <a href="https://c/Users/Megan/Downloads/smoothieking.1851franchise.com?utm_source=1851franchise.com&utm_medium=article&utm_campaign=smoothie-kings-commitment-to-innovation-allows-franchisees-to-grow-5258" target="_blank" rel="nofollow" target="_blank">here</a>.

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By working with local owners to establish food trucks and mobile food carts, Smoothie King helps its franchisees grow their businesses.

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