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New data from The NPD Group showed that Generations X, Y and Z all snack more than their older counterparts, often between meals and sometimes instead of eating a meal at all. At the same time, these individuals are drawn toward more healthful snacks.

“Snacking today is a prevalent behavior and there is an opportunity in every snack category for manufacturers to call out the specific health benefits — from desirable ingredients to clean labeling,” Darren Seifer, food and beverage industry analyst, was quoted as saying by Candy Industry.

Franchise brands can take advantage of this trend by expanding menus with more snack options, such as smaller, more affordable food items that stand alone instead of come as part of a meal. Items that promote greater health through lean protein, vegetables and fruits with reduced sugar and natural ingredients would be especially popular.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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