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<p style="text-align: center; outline: 0px;  vertical-align: baseline; color: #7a7a7a; "><span style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #000000;"><strong style=" 0px; 0px; outline: 0px; vertical-align: baseline;">Tweeting your booth number = Junk Content</strong></span></p>
<p style=" 0px; 0px; outline: 0px;  vertical-align: baseline; color: #7a7a7a; "><span style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #000000;">You know it&#8217;s getting close to the big annual conference in your industry when every supplier starts Tweeting their booth number.</span></p>
<p style=" 0px; 0px; outline: 0px;  vertical-align: baseline; color: #7a7a7a; "><span style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #000000;">My team, colleagues, and friends are gearing up for</span> <strong style=" 0px; 0px; outline: 0px; vertical-align: baseline;"><a href="https://twitter.com/search?q=%23IFA2016&amp%3Bsrc=savs&amp%3Blang=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=do-not-just-tweet-your-booth-number-3620" target="_blank" rel="nofollow" style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #3b0466;">#IFA2016</a> </strong><span style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #000000;">from the&nbsp;</span><strong style=" 0px; 0px; outline: 0px; vertical-align: baseline;"><a href="http://convention.franchise.org/ifa2016/home?utm_source=1851franchise.com&utm_medium=article&utm_campaign=do-not-just-tweet-your-booth-number-3620" target="_blank" rel="nofollow" style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #3b0466;">International Franchise Association</a></strong> <span style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #000000;">and we&#8217;re seeing it all over the place.</span></p>
<p style="outline: 0px;  vertical-align: baseline; color: #7a7a7a; "><span style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #000000;">These companies don&#8217;t share anything all year then suddenly think, &#8220;Hey it&#8217;s nearly convention time. Now what was that Twitter password&#8230;?&#8221;</span></p>
<p style=" 0px; 0px; outline: 0px;  vertical-align: baseline; color: #7a7a7a; "><span style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #000000;">They&#8217;ll log into Twitter to let the world know they&#8217;ll be at booth #123. Oh and they&#8217;re giving away an iPad, because everyone will flock to the booth for that. And then they&#8217;ll go silent for another 11&#189; months.</span></p>
<p style=" 0px; 0px; outline: 0px;  vertical-align: baseline; color: #7a7a7a; "><span style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #000000;">Twitter is dying my friends. And it&#8217;s mostly because of junk content like that.</span></p>
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<p style=" 0px; 0px; outline: 0px;  vertical-align: baseline; color: #7a7a7a; "><span style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #000000;"><strong style=" 0px; 0px; outline: 0px; vertical-align: baseline;"> </strong></span></p>
<p style=" 0px; 0px; outline: 0px;  vertical-align: baseline; color: #7a7a7a; "><span style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #000000;"><strong style=" 0px; 0px; outline: 0px; vertical-align: baseline;">If Not The Booth Number, Then What? </strong></span></p>
<p style=" 0px; 0px; outline: 0px;  vertical-align: baseline; color: #7a7a7a; "><span style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #000000;">A few weeks ago, my</span> <strong style=" 0px; 0px; outline: 0px; vertical-align: baseline;"><a href="http://socialgeekradio.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=do-not-just-tweet-your-booth-number-3620" target="_blank" rel="nofollow" style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #3b0466;">Social Geek Radio</a></strong> <span style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #000000;">co-host</span> <a href="http://debevansconsulting.com/10-social-media-tips-for-conference-attendance/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=do-not-just-tweet-your-booth-number-3620" target="_blank" rel="nofollow" style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #3b0466;"><strong style=" 0px; 0px; outline: 0px; vertical-align: baseline;">Deb Evans</strong> and I discussed some other things to share on social</a> <span style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #000000;">that might give some more value to your fellow conference-goers. Here are a few from our podcast:</span></p>
<ul style=" 0px 0px 0px 30px; 0px; outline: 0px;  vertical-align: baseline; list-style: none; color: #7a7a7a; ">
     <li style=" 0px; 0px; outline: 0px; vertical-align: baseline; list-style-type: circle;"><span style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #000000;">Share details on a speaker you&#8217;re looking forward to hearing.</span></li>
     <li style=" 0px; 0px; outline: 0px; vertical-align: baseline; list-style-type: circle;"><span style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #000000;">Post about a topic that&#8217;s on the agenda and get an engaging conversation going ahead of time. (This is what I like to do most)</span></li>
     <li style=" 0px; 0px; outline: 0px; vertical-align: baseline; list-style-type: circle;"><span style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #000000;">Ask who else is en route and suggest meeting for coffee and chat. (This is what I need to do more of myself!)</span></li>
     <li style=" 0px; 0px; outline: 0px; vertical-align: baseline; list-style-type: circle;"><span style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #000000;">If you&#8217;re familiar with the location, share items about the history, food, entertainment, transportation, or anything else out-of-towners might find interesting. (Deb is great at this)</span></li>
</ul>
<p style=" 0px; 0px; outline: 0px;  vertical-align: baseline; color: #7a7a7a; ">&nbsp;</p>
<div><span style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #000000;"><strong style=" 0px; 0px; outline: 0px; vertical-align: baseline;">But What About That Booth We&#8217;re Paying For?</strong></span></div>
<p style=" 0px; 0px; outline: 0px;  vertical-align: baseline; color: #7a7a7a; "><span style=" 0px; 0px; outline: 0px; vertical-align: baseline; color: #000000;">Can you slide in a mention or two of your promotion? <u style=" 0px; 0px; outline: 0px; vertical-align: baseline;">Absolutely</u>! But I always suggest your social content be at least 80% about OTHERS and at most 20% about YOU. So after 4 or 5 updates on Twitter, Instagram, or Facebook about the conference or other people participating, go ahead and share something about your promotion, contest, giveaway, or trade show activity. As long as this isn&#8217;t the only thing you&#8217;re pushing out, it&#8217;s cool.</span></p>
<p style=" 0px; 0px; outline: 0px;  vertical-align: baseline; color: #7a7a7a; ">&nbsp;</p><div id="pastingspan1"><p style="  0px;  0px; outline: 0px;  vertical-align: baseline; color: #7a7a7a; "><span style="  0px;  0px; outline: 0px; vertical-align: baseline; color: #000000;">I&#8217;ll be Tweeting a couple of booth numbers later this week for the <strong style="  0px;  0px; outline: 0px; vertical-align: baseline;">IFA Convention</strong>myself, to let anyone interested in the <strong style="  0px;  0px; outline: 0px; vertical-align: baseline;">Social Geek Radio</strong> podcast know where they can join us live. In fact, I&#8217;ll post it now! We&#8217;ll be at the <strong style="  0px;  0px; outline: 0px; vertical-align: baseline;"><a href="http://www.manalto.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=do-not-just-tweet-your-booth-number-3620" target="_blank" rel="nofollow" style="  0px;  0px; outline: 0px; vertical-align: baseline; color: #3b0466;">Manalto</a></strong> booth (#461) on Sunday 2/21 and at the <strong style="  0px;  0px; outline: 0px; vertical-align: baseline;"><a href="http://1851franchise.com/" style="  0px;  0px; outline: 0px; vertical-align: baseline; color: #3b0466;">1851 Franchise</a></strong> booth (#134) on Monday 2/22. Now that that&#8217;s done, it&#8217;s back to more posts about Others. See you at the show!</span></p><div style="text-align: center; ">&nbsp;</div><div style="text-align: center; ">&nbsp;</div><div style="text-align: center; ">[image_gallery]</div></div><div style="text-align: center; ">&nbsp;</div>
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1851 Franchise

Advice for promoting your presence at a conference or trade show> 

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