Matt Spence, Operations Director for WCEI joins Social Geek Radio hosts Deb Evans and Jack Monson to discuss how radio broadcasting has changed due to social media. Broadcast stations are now pressured to compete with social channels like iTunes and other software pulling live listeners from radio stations.
For more than three decades, WCEI has been the leading provider of contemporary music, local news, weather, and traffic information to residents of the Mid-Shore and surrounding area. The station was founded in the 1970's.
The Clark Broadcasting Company acquired the radio station in 1981. Ten years later, the Federal Communications Commission (FCC) granted the station a license for a quadruple increase in power. The station is now a part of First Media Radio. Currently, WCEI has a broadcast signal that reaches Talbot, Queen Anne's, Dorchester, Caroline, and Kent Counties in Maryland. The tower height was increased in 2006 after the FCC approved the addition.
Deb, Jack and Matt discuss what broadcasters need to do today to stay on top of social media to keep their audience tuning in.