Who is your company’s best recruiter? Who finds the most talented team members capable of adding to your growth and culture? It could be your HR director, sales manager, or operations chief. Or it could be Mark Zuckerberg.
Jobs! Jobs! Jobs!
Last month saw a nice improvement in US employment numbers. 235,000 new jobs were added and they appear to be higher-paying as well as more likely full-time and permanent compared to those added in recent months and years. Some are calling it the Trump Bump. Another month like this and we’ll call it a trend. When we get to 500,000+ jobs, we’ll call it a boom.
A boom is great. A boom is welcome. But a boom will mean that exceptional candidates will be harder to find for your brand, offices, stores, service centers, franchisees, and locations. How will you bring them in?
The answer, as with many things in business in 2017, is Facebook.
The Facebook Jobs app is slowly rolling out to business pages. If your page has the functionality now, you’ll see the Jobs tab in the recently-cleaned up apps list on the lower left side of the desktop version of your page. Desktop users will see your page’s jobs tab also on the left. Mobile users may find it in the horizontal scrolling apps on the mobile version of your page. But most users will find your job posting not by going to page (because who does that anymore!?) but by hitting the Jobs section in the mobile app where they will see compiled jobs based on their location.
So far most of the jobs I am seeing when I look at my personal Facebook app are for bartenders and food truck operators. This is supposedly only based on geography, but perhaps Facebook is targeting based on my recent posts!
Posting Your Job
If you already have the jobs function, posting is simpler than any job post you’ve even created in your life. First click that Jobs tab on the left to get started. Then click on the green Create Job box.
This takes us to a very simple “Publish a Job Post” area. Calling this “a post” is very smart and enticing; it’s fast, easy, and everyone has created a Facebook post. Like any post, give it a headline, add a photo (or default to your cover photo), put in the basics on the job and you’re done. This is so easy and fun that I think employers will create more jobs just to post more. We’ll call that the Zuck Bump…
But What About LinkedIn?
The Jobs on Facebook section is so easy to use for employers and job seekers that some have questioned the future of LinkedIn. While I support the position that Facebook is steadily replacing everything online, I think there’s plenty of opportunity for LinkedIn users for a long time to come. Some jobs – perhaps those on the higher end of the economic scale – may never appear on Facebook. And if we hit the jobs boom, employers will need to find candidates in multiple places and channels.