In the streaming service’s new feature, “To All the Boys I’ve Loved Before,” Subway is highlighted multiple times.

If you watched Netflix’s latest teen romance, To All the Boys I’ve Loved Before, you probably noticed a few clear mentions of Subway. The protagonist’s best friend is obsessed with the sandwich franchise, and talks about the chain early in the movie. Later in the film, the duo are seen eating food from the brand under the school bleachers. There is even a Subway emoji used on screen at one point.

A representative from Subway explained that the brand, “regularly partner(s) with production companies...to place Subway in a range of films, especially ones we anticipate being popular.”

According to an article in Business Insider, the decision was successful in sparking positive conversation around the brand on social media. A local franchise provided the product and packaging for the film.

Photo Via @ThatsSoDylan on Twitter