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Survey Shows Chamber Membership Can Boost Business

Survey Shows Chamber Membership Can Boost Business

/PRNewswire-USNewswire/ -- American Chamber of Commerce Executives recently released survey results from more than 2,000 adults showing as many as two-thirds of consumers looking more favorably on active members of local chambers of commerce. According to a press release, consumers were more likely .....

Nick Powills

By Nick Powills

1851 Franchise Publisher

December 4, 2012

/PRNewswire-USNewswire/ -- American Chamber of Commerce Executives recently released survey results from more than 2,000 adults showing as many as two-thirds of consumers looking more favorably on active members of local chambers of commerce. According to a press release, consumers were more likely to find member companies to use good business practices, be reputable, care about their customers, and be more involved in the community. The study, conducted by The Schapiro Group, an Atlanta-based strategic consulting firm, found consumer perceptions of chamber members to be positive in many ways:
  • When consumers know that a small business is a member of the chamber of commerce, they are 49% more likely to think favorably of it and 80% more likely to purchase goods or services from the company in the future.
  • If a company shows that it is highly involved in its local chamber (e.g., is a chamber board member), consumers are 10% more likely to think that its products stack up better against its competition.
  • When consumers know that a national restaurant franchise is a member of the chamber of commerce, they are 68% more likely to eat at the franchise in the next few months.
  • When consumers know that an insurance company is a member of the chamber of commerce, they are 36% more likely to think favorably of the company.
According to The Schapiro Group, companies needed to make it known that they were active chamber members to see benefits. For more information on the survey, click here.

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Nick Powills

About the Author

Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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