Taco Bell ‘Opens Its Doors’ to Vegetarians With ‘New’ Meat-Free Menu

Restaurants galore are hopping on the vegetarian train to stay on-trend in the interest of capturing the millennial market share. Taco Bell (re)announced its plans to launch a “not-so-new ‘new’ vegetarian menu nationwide for the first time” on September 12, according to QSR.

For years, Taco Bell has been recognized for serving vegetarians meat-free options. But now, the taco joint is reminding everyone of its vegetarian options by organizing everything in a specific vegetarian-labeled menu including fan-favorite classics, just minus the meat. Taco Bell is currently the only quick-service restaurant to offer menu items that have been certified by the American Vegetarian Association––so you don’t have to question if your Black Bean Crunchwrap Supreme is really meat-free.

“At Taco Bell, we believe that vegetarian food shouldn’t be a compromise; it shouldn’t be limited to one item, and it shouldn’t be just for vegetarians,” said Taco Bell’s Global Chief Food Innovation Officer Liz Matthews.

Could Taco Bell’s meatless menu “launch” come about because of the several other restaurants debuting vegan and vegetarian options such as KFC’s Beyond Meat Fried Chicken or Burger King’s Impossible Whopper? The pressure to adhere to the restaurant industry’s trends is quite high. We’re here for the meat-free offering, but calling it ‘new’? Well, we’ve got some beef with that.

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