Franchise Development Websites: Best of the Best Ranked
More than 200 franchise brand websites were reviewed by industry judges, and 75 were recognized as best-in-class. Each of these categories were meticulously evaluated by a panel of 12 judges and given a score on a ten-point scale; the website rankings are based on a composite average of these scores. Qualicare was a best of the best, tied for 8th overall with a score of 7.25.
The judging panel was comprised of industry experts: Sean Fitzgerald, of 1851 Franchise; Nick Powills, of No Limit Agency; Batchelor, CEO and Jack Monson, Director of Digital Strategy, of Qiigo; Michelle Rowan, President of Franchise Business Review; Craig Slavin, CEO of Franchise Navigator; Jamshaid Hashmi, CEO of ClickTecs; Kay Ainsley, Managing Director of MSA Worldwide; Keith Gerson, President of FranConnect; Stan Friedman, President of FRM Solutions; Steve Beagelman, CEO of SMB Franchise Advisors; and Todd Bingham, President of Pinnacle. Each judge was tasked with judging hundreds of submissions, from which they awarded 75 standout franchise development websites with a gold, silver or bronze designation.
The judges had this to say about Qualicare’s franchise development site:
Rowan: This site prominently features a high-level snapshot of the type of person who is the right fit, followed immediately by videos with franchisees and supported with third-party (Franchise Business Review) validation. The site gives the impression that the brand is very invested in finding the right franchisees--not just selling. It’s a welcome break from the cliche "worker in branded polo shirt with an elderly client" photo on the landing page. It stays true to the "passion" motivator of senior care but also focuses on the business points that set them apart.
Beagelman: I liked the use of cutting-edge technology, the steps to ownership section, and that the chat functionality was subtle but available.
Friedman: This site has a modern look, easy navigation and good information.
Slavin: Make a difference! Although, this can be a huge trap because the profile of franchisee in the senior care space is not a caregiver.
Monson: Great / easy call to action (text number!).
Hashmi: I like the unique way they outlined ‘How to Become a Franchisee’.
Batchelor: Phone call to action. The biggest win for them is the option for texting rather than calling (just be sure they can measure the results).
Fitzgerald: Another nice design with great use of video with franchisee testimonials. Provided strong messaging as to why they are a great opportunity.