Franchisor Stories
Franchise Opportunity Deep Dive: The Camp Transformation Center is a fitness and weight-loss franchise that offers training programs and nutritional support to help people achieve results.
The Camp Transformation Center is not a traditional gym. Instead of focusing only on equipment and memberships, the brand centers its model on a six-week weight loss challenge that delivers tangible results. By combining high-intensity training, nutrition guidance and a community of support, The Camp has built a system that keeps members engaged and helps franchisees grow a loyal customer base.
The Camp Transformation Center was founded in 2010 by Sam Bakhtiar and Alejandra Font. They believed the fitness industry was expensive, intimidating and not focused enough on real results. To change that, they launched a six-week challenge where participants were encouraged to lose 20 pounds with support from trainers, meal planning and a strong group environment. When the majority of participants succeeded, the model gained traction, and The Camp began franchising in 2016. Today, the brand has nearly 100 locations across the United States and Mexico.
Mission: The mission of The Camp Transformation Center is to change lives physically and emotionally through structured exercise, nutrition and accountability.
Vision: The vision is to build a community-focused fitness brand where members see measurable results and feel supported in maintaining a healthy lifestyle.
The Camp Transformation Center stands out because it focuses on a six-week challenge that produces fast, visible results. The gyms operate with a strong sense of community where members support each other and stay engaged. Members receive structured meal plans and steady coaching so they have a clear path to follow and a better chance to keep the weight off. Pricing is positioned to be more accessible than many boutique fitness concepts, which helps more people participate. The atmosphere is personal and encouraging, and members are treated like individuals rather than just account numbers.
Franchisees choose The Camp because the model is built around a challenge program that already has strong demand and a clear path to recurring memberships. The initial investment is lower than many other gym franchises, which makes it easier to get open and consider scaling later. Owners and staff receive comprehensive training that covers operations, sales, coaching and marketing so they are not guessing on day one. The brand provides ongoing marketing and lead generation to keep a steady flow of prospects, while the operations are straightforward enough to support multi-unit growth when the first location is stable.
The Camp Transformation Center has opportunities across the United States. New franchisees receive exclusive territories to ensure a focused and defined customer base.
Initial Costs: The estimated initial investment required to begin operation of The Camp Transformation Center franchise ranges from $349,350 to $472,350. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $49,500 | $49,500 |
| Travel & Living Expenses for Training | $2,000 | $5,000 |
| Rent & Lease Deposit | $21,000 | $44,000 |
| Construction | $52,000 | $70,000 |
| Architect & Materials | $92,000 | $131,000 |
| Equipment Pack | $59,000 | $59,000 |
| Initial Inventory | $3,000 | $5,000 |
| Technology Fee — Initial Payment | $500 | $500 |
| Grand Opening Marketing | $5,000 | $5,000 |
| Video Training | $350 | $350 |
| Permits & Licenses | $3,000 | $10,000 |
| Signage | $6,000 | $8,000 |
| Insurance, Miscellaneous Deposits & Prepaid Expenses | $6,000 | $10,000 |
| Additional Funds (6 Months) | $50,000 | $75,000 |
Initial Franchise Fee: The initial franchise fee for a new Camp Transformation Center is $49,500, paid in full when signing the franchise agreement. This fee is non-refundable, even if the franchisee does not open a location.
Qualifying veterans may receive a 25% discount on the franchisee fee for their first center.
Ongoing Fees: According to the 2025 FDD, The Camp Transformation Center franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Franchise Royalty Fee | 6% of gross sales (weekly) |
| Merchandise & Supplements for Resale | At least $1,000 every 3 months plus cost of supplements (monthly/as incurred) |
| Marketing Fund | Up to 2.5% of gross sales (weekly) |
| Local Marketing Commitment | Greater of 2% of gross sales or $3,000 (monthly) |
| Digital Marketing Management | $1,036 (monthly) |
| Technology Fee | $500 (annually) |
| Sales & Lead Management | $488 (monthly) |
ROI Potential: According to the 2025 FDD, the 73 franchised centers operating for the entirety of FY 2024 reported the following gross sales:
| Subset | Average | Median | High | Low |
| Top 10% (7) | $893,014 | $751,444 | $1,353,943 | $706,950 |
| Middle 80% (59) | $448,809 | $454,890 | $693,856 | $263,063 |
| Bottom 10% (7) | $220,946 | $247,148 | $253,564 | $64,535 |
| Total (73) | $469,554 | $454,890 | $1,353,943 | $64,535 |
Franchisees attend a week-long training at the corporate office in Chino Hills, California. This covers business planning, employee management, customer service and marketing. Additional on-site training at a working gym helps prepare owners and staff before opening.
The brand provides assistance with site selection, lease negotiations and construction planning. Franchisees also receive ongoing marketing support, including digital campaigns and lead generation strategies.
Franchisees are given access to management software for scheduling, billing and tracking member progress. The Camp also provides marketing platforms and social media tools to streamline lead generation and customer engagement.
Previous experience in fitness or business management is helpful but not required.
Franchisees are expected to be actively involved in the day-to-day operations. Semi-absentee ownership is not recommended.
The Camp Transformation Center offers connections with third-party lenders who can help with financing options.
“It's been an amazing experience. I love what I do. Every day, even with the stress of it, I walk into the camp and it's just an immediate gratification of where I am and what I'm doing with people.”
- Wasima Kaderi, Franchisee — Thousand Oaks, California
Visit The Camp’s franchise website for more franchisee testimonials and success stories.
The weight management market is forecasted to grow by $114.79 billion from 2024 to 2029, with a compound annual growth rate of 10.9 percent. This shows strong demand and steady expansion, creating a solid opportunity for programs like The Camp Transformation Center that focus on measurable results and long-term lifestyle change.
The Camp Transformation Center competes with other boutique fitness franchises like Orangetheory Fitness, F45 Training and Burn Boot Camp. Unlike many competitors, The Camp is focused on short-term transformation challenges that feed into long-term memberships, which helps keep retention rates strong.
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