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Some people may not believe massages and technology go hand-in-hand, but think about it: a great massage should feel like a software update — you come in your old self and you leave brand new, feeling refreshed and rejuvenated. And while almost&nbsp;<a href="https://nhi.edu/massage-therapy-profession-stats?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-future-of-massage-how-squeeze-is-disrupting-a-17b-industry-and-creating-a-way-better-massage-experience-through-innovative-technology-and-a-people-first-culture-2721591" target="_blank" rel="nofollow">50 million Americans</a> receive a massage each year, it's no secret that most of the experiences don’t exactly 'Ctrl+Alt+Del' the stress away. That is why Drybar Founders&nbsp;<a href="https://www.instagram.com/alliwebb/?hl=en&utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-future-of-massage-how-squeeze-is-disrupting-a-17b-industry-and-creating-a-way-better-massage-experience-through-innovative-technology-and-a-people-first-culture-2721591" target="_blank" rel="nofollow">Alli Webb</a> and&nbsp;<a href="https://www.linkedin.com/in/michael-landau-66b7935?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-future-of-massage-how-squeeze-is-disrupting-a-17b-industry-and-creating-a-way-better-massage-experience-through-innovative-technology-and-a-people-first-culture-2721591" target="_blank" rel="nofollow">Michael Landau</a>, in partnership with Drybar’s former VP of Marketing,&nbsp;<a href="https://www.linkedin.com/in/brittany-driscoll-59157a5?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-future-of-massage-how-squeeze-is-disrupting-a-17b-industry-and-creating-a-way-better-massage-experience-through-innovative-technology-and-a-people-first-culture-2721591" target="_blank" rel="nofollow">Brittany Driscoll</a>, set their sights on creating&nbsp;A Way Better Massage Experience with&nbsp;<a href="https://www.squeezemassage.com/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-future-of-massage-how-squeeze-is-disrupting-a-17b-industry-and-creating-a-way-better-massage-experience-through-innovative-technology-and-a-people-first-culture-2721591" target="_blank" rel="nofollow">Squeeze Massage</a>, the tech-driven and people-focused massage franchise.“It was clear that the massage industry had two limited options: discount establishments with subpar experiences or overpriced spas which made routine massages unattainable for most,” said Driscoll, Squeeze’s co-founder and CEO. “There were plenty of other issues that plagued the industry as well —&nbsp;hard-to-book appointments, awkward checkout counters and massages that were never the right pressure. Instead of waiting for someone else to do it, we set out to build the brand and massage experience we longed for.”<h4>An App-Solutely Stress-Free Guest Experience&nbsp;</h4>From membership signups to scheduling appointments, and everything in between, the tech-forward massage franchise offers an individualized wellness experience like never before.&nbsp;“Technology is one of our biggest differentiators,” says Driscoll. Squeeze’s<a href="https://apps.apple.com/us/app/squeeze-massage/id1365731550?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-future-of-massage-how-squeeze-is-disrupting-a-17b-industry-and-creating-a-way-better-massage-experience-through-innovative-technology-and-a-people-first-culture-2721591" target="_blank" rel="nofollow"> app-based booking platform</a> allows guests to book, set personalized preferences, pay, tip, rate and review all at their fingertips. Through the booking process, guests are given full control to customize their experience by selecting their preferred pressure, areas to focus on or avoid, and whether they’d like oil or lotion during their massage. These preferences are saved to their accounts so their therapist knows exactly what they want, each and every time. <img src="https://lh3.googleusercontent.com/jZ2M2S4owIeM3BEu0Gvig4Kv8UdhwI_2Q2MoY_nZZVormbNRVq29CBV-Rystb1x2LiFRY_4_IyUM_EsBxLQLsj0XidX8N5_fAK249vIa3LZF6Eb7RPTnuRyYNou5huWzMNkRQ05ZqsyRWK2ZbwC0aH0">Once you walk into a Squeeze location, it’s clear that the experience was thoughtfully curated to be relaxing, stress-free and truly enjoyable. There is no physical point-of-sale in the locations, which allows them to eliminate clunky, frustrating transaction-based interactions. Instead, guests’ payment details are saved to their profile.“We like to say our guests can walk in and float out,” says Driscoll, “We also have a fun, interactive aromatherapy bar, six different music playlists for guests to choose from, as well as a ready button guests can push once they are on the table and ready for the therapist to re-enter and start their massage.”&nbsp; &nbsp;<figure class="media"><div data-oembed-url="https://www.instagram.com/p/Cgz5uYmKmGS/"><div class="iframely-embed"><div class="iframely-responsive"><iframe src="//cdn.iframe.ly/api/iframe?app=1&amp;api_key=fd3b6b3731f34f55ba1fe3&amp;url=https%3A%2F%2Fwww.instagram.com%2Fp%2FCgz5uYmKmGS%2F" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></div></figure>But it’s not just about the technology — it’s happy team members and a values-driven culture that further sets the brand apart, and guests agree. In just three short years of operation, the brand has over 30,000 five-star reviews across Google, Yelp and their app, and a Net Promoter Score of 82 which is higher than Apple, Starbucks and Nordstrom.<h4>Why the Sky's the Limit for Squeeze</h4>After years of pandemic-related restrictions, the general public is hungry for experiences that promote self-care and wellness. According to a recent&nbsp;<a href="https://www.weforum.org/agenda/2022/02/megatrends-future-health-wellness-covid19/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-future-of-massage-how-squeeze-is-disrupting-a-17b-industry-and-creating-a-way-better-massage-experience-through-innovative-technology-and-a-people-first-culture-2721591" target="_blank" rel="nofollow">Ipsos survey</a>, 62% of Americans believe their health is more important to them than it was before the pandemic. There is also a massive desire for personalized, contactless experiences, primarily driven by tech. According to&nbsp;<a href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/still-feeling-good-the-us-wellness-market-continues-to-boom?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-future-of-massage-how-squeeze-is-disrupting-a-17b-industry-and-creating-a-way-better-massage-experience-through-innovative-technology-and-a-people-first-culture-2721591" target="_blank" rel="nofollow">Mckinsey</a>, 49% of Millenials expressed a strong preference for products, services or apps that leverage personal data to personalize the consumer experience and 45% of consumers intend to spend more on wellness services or app-based services over the next year.Squeeze, with its innovative technology, people-driven culture, philanthropic mission and simplified operations, is well-positioned to align with all of these consumer trends. As a result, the Squeeze team has big plans for the future, aiming to add 300 to 500 units across the country in the next five to seven years“Our core values, “The Feels,” drive our culture and operations, which directly translates to a five-star experience for our guests and team members,” said Driscoll. “Squeeze is not in the service industry, it is in the people industry. We are building ‘The Feel-Good Revolution’ and transforming communities for good.”The investment ranges from $493,623 to $662,728 to open a Squeeze franchise, which includes working capital and initial franchise fees of $60,000. For more information on franchising with Squeeze, visit:&nbsp;<a href="https://www.squeezemassage.com/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-future-of-massage-how-squeeze-is-disrupting-a-17b-industry-and-creating-a-way-better-massage-experience-through-innovative-technology-and-a-people-first-culture-2721591" target="_blank" rel="nofollow">https://www.squeezemassage.com/franchising</a> &nbsp;

The Future of Massage: How Squeeze is Disrupting a $17B Industry and Creating a Way Better Massage Experience Through Innovative Technology and a People-First Culture 

1851 Franchise

With their app-driven approach, Squeeze does away with the hard-to-book appointments, awkward checkout counters and unsatisfying experiences that have plagued the massage industry for decades. 

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The Junkluggers

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One Hour Heating and Air Conditioning

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Central Creativity

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

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The Future of Massage: How Squeeze is Disrupting a $17B Industry and Creating a Way Better Massage Experience Through Innovative Technology and a People-First Culture

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