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The UPS Store Franchise Costs: Is It Worth the Investment?

In addition to name recognition and previously being in the “Franchise 500,” here’s a look at what else franchisees gain from investing in The UPS Store.

By Victoria CampisiStaff Writer
Updated 8:08AM 02/15/24

The UPS Store is one of the most recognizable businesses in the United States. The brand has famously made the lives of customers easier through its shopping, shredding, printing, faxing, passport photos, mailboxes and notary services. It has also offered entrepreneurs a pathway to success through franchising with flexible location options and brand recognition. 

But is investing in The UPS Store worth it? Here are some valuable insights to help potential franchisees decide that for themselves. 

The Investment

The UPS Store offers a variety of location types and startup costs that vary based on the size of the location. Location costs range from: 

  • Traditional locations: $247,306-$476,993
  • Rural locations: $218,148-$419,226
  • Store-in-store locations: $101,818-$310,779

The UPS Store centers in rural areas are often more affordable compared to those in larger metro areas. However, the cost difference is not due to a lack of opportunity in rural locations. Factors such as lower real estate costs and reduced expenses for utilities contribute to the affordability of rural locations. 

The UPS Store also requires prospective franchisees to have at least $75,000 in liquid assets. This can be met through any combination of cash, bonds, stocks, mutual funds, retirement accounts or other non-borrowed source. It is possible for a co-applicant to assist in meeting this requirement, and financing is available

What Do You Get In Return? 

When investing in The UPS Store, franchisees benefit from the support, name recognition and reputation of the brand. 

Support: The UPS Store says that support starts from day one and continues throughout the franchise relationship. Support includes a comprehensive training program, advertising and marketing campaigns, and a network of knowledgeable and dedicated franchisees.

Name recognition: With a substantial footprint of 5,100 franchise locations, franchisees benefit from strong name recognition. With a strong brand identity already built, franchisees are able to buy into a concept that offers them a strong foundation.

Reputation: Not only has The UPS Store been around for over four decades, but it has acquired a strong reputation along the way. Over the years, it has ranked highly on various industry lists such as Entrepreneur’s “Franchise 500,” in which it claimed the number four spot in 2023. 

The Margins

Due to the nature of the business and brand recognition, there is strong potential for franchisees to secure high profit margins. Though the initial investment is not particularly low, the business model positions franchisees well to bring in a wide range of consistent, repeat customers. With this, owners are able to secure a remarkable return on investment.

The UPS Store does not publicly share earnings for franchise owners. However, according to Franchise Chatter’s review of the brand’s 2023 Franchise Disclosure Document, the average adjusted gross sales for all centers in 2022 was $709,713. 

The UPS Store Franchisee: Is It Worth It? 

There is never a one-size-fits-all answer to whether a venture is a good investment or not. Its worth will depend on your own analysis of the provided information. Additionally, using all the data and information available to you, independently and directly from previous and current franchisees, will help you make an empowered and informed decision.