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The Wall Street Journal: Checkers & Rally’s Finds Sweet Spot by Targeting the Millennial Crowd
As youth optimism powers the U.S. economy, more brands are targeting this important demographic.
When it comes to the American economy, Millennials have emerged as optimistic while their older counterparts have become increasingly wary.
That's according to a recent article in the Wall Street Journal, which examined the fact that the gap between under-35 Americans and the 55-and-over set hit a record level in June, three times the average since 1980.
Checkers and Rally's, a franchise chain based in Tampa, has found success in targeting the Millennial crowd with their value-based menu and convenient drive-thru model.
“While younger people have more disposable income, the seniors probably have the toughest time of anybody right now,” Terri Snyder, Chief Marketing Officer and VP of Checkers & Rally's Restaurants, Inc., told the Wall Street Journal.
Snyder noted that increases in minimum wage and lower gas prices have helped spur additional spending among the Millennial crowd, while older Americans have been less likely to spend. The University of Michigan’s consumer confidence report also showed a widening gap between Millennials and those 55 or older - reaching a record level in August and continuing through the spring.
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About the Author
Brian Jaeger
FollowBrian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.
