1851

<a href="https://www.toppers.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toppers-pizza-invites-customers-to-join-the-upper-crust-society-with-new-loyalty-program-2716322" target="_blank" rel="nofollow">Toppers Pizza</a>, the pizza franchise with nearly 70 corporate- and franchise-owned locations in 12 states, was founded with a focus on fast, tech-driven pizza delivery and customer service. Now, as the pandemic continues to create major <a href="https://www.qsrmagazine.com/exclusives/whos-growing-during-coronavirus-crisis-pizza-chains?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toppers-pizza-invites-customers-to-join-the-upper-crust-society-with-new-loyalty-program-2716322" target="_blank" rel="nofollow">demand</a> for tech-powered convenience in the pizza delivery segment, the brand is keeping pace by rolling out innovative new customer-facing programs.Most notably, the brand recently launched a new loyalty program called “The Upper Crust Society.” The program is designed to reward the brand’s best customers with deals and savings on “Toppers addictive pizza and Topperstix™.” The program also has referral and birthday rewards for customers throughout the life of their membership.The Upper Crust Society is a loyalty program like many others in the sense that customers can earn points with each purchase and redeem those points for discounts on <a href="https://1851franchise.com/topperspizza">Toppers</a> products. The program is wholly unique, however, in its attitude and understanding of exactly who its customers are. The Society is for those who don’t typically join exclusive clubs and understand that the finer things in life don’t need to be expensive.&nbsp;“We are very excited to launch The Upper Crust Society for our passionate and loyal customers.” said <a href="https://www.linkedin.com/in/greg-wold-a731a45?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toppers-pizza-invites-customers-to-join-the-upper-crust-society-with-new-loyalty-program-2716322" target="_blank" rel="nofollow">Greg Wold</a>, vice president of marketing at Toppers. “The program’s tongue and cheek tagline ‘Rewards Exclusively for Everyone’ is meant to make members feel like they are a part of something welcoming and fun without all the crap that typically comes with an exclusive club. And they get rewarded for eating something they love.”In conjunction with the rollout, the Toppers team is also developing a marketing strategy to help franchisees boost brand recognition and customer loyalty in their particular market. Toppers Pizza will be using its loyal fans and select influencers to promote The Upper Crust Society and build excitement for the program through social media. One of those influencers is <a href="https://www.toppers.com/jonathan-taylor/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toppers-pizza-invites-customers-to-join-the-upper-crust-society-with-new-loyalty-program-2716322" target="_blank" rel="nofollow">Jonathan Taylor</a>, NFL running back for the Indianapolis Colts and Toppers Pizza franchisee. Taylor and other social media influencers will use their platforms to promote the program with videos, incentives and challenges.“Toppers Pizza fans are very passionate about our product and order it over and over again,” said CEO <a href="https://www.linkedin.com/in/scottgittrich?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toppers-pizza-invites-customers-to-join-the-upper-crust-society-with-new-loyalty-program-2716322" target="_blank" rel="nofollow">Scott Gittrich</a>. “This program is built to show those folks how much we appreciate and value them. It just makes sense for our brand AND our customers. It’s also just very Toppersesque to juxtapose an exclusive club with QSR pizza. It should be a lot of fun!”The loyalty program rollout is the latest example of how <a href="https://toppers.com/franchise/culture?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toppers-pizza-invites-customers-to-join-the-upper-crust-society-with-new-loyalty-program-2716322" target="_blank" rel="nofollow">Toppers’ robust I.T. department</a> is able to help franchisees quickly adjust to all of the ever-changing wants and needs of customers. From the early days of the brand, Toppers has been committed to providing convenience to customers through advanced technology, which includes a proprietary <a href="https://www.toppers.com/order-setup/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toppers-pizza-invites-customers-to-join-the-upper-crust-society-with-new-loyalty-program-2716322" target="_blank" rel="nofollow">e-commerce platform</a> and digital POS system. Those commitments have created a strong infrastructure that allowed the brand to adapt during the COVID-19 pandemic and the unprecedented landscape.&nbsp;As the competitive pizza delivery landscape continues to evolve, <a href="https://www.linkedin.com/in/tonyjellis?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toppers-pizza-invites-customers-to-join-the-upper-crust-society-with-new-loyalty-program-2716322" target="_blank" rel="nofollow">Tony Ellis</a>, VP of information technology for the brand, says this already established tech infrastructure places Toppers in a league of its own.&nbsp;“Pizza definitely leads the pack in the restaurant industry when it comes to using technology, and we are in an interesting position because we are not a huge behemoth nor a small mom-and-pop brand,” said Ellis. “This means we are both nimble and advanced for our size. So many pizza brands our size want to do something but can’t because there is a tech-limiting factor. Our robust IT team and proprietary systems allow us to eliminate that factor as a hindrance to business and franchise growth. For the last half of 2021, we are completely focused on customer features and functionality because we know that is what will allow us to compete in the future.”Looking ahead, Gittrich predicts 2021 will see the Toppers franchise network continuing to grow as the brand stays ahead of customer expectations. “The opportunity for us to grow our concept is as strong as it's been in my career and certainly in a long time,” he said. “High-quality, hand-made fresh food delivered with an incredible e-commerce experience is exactly what today’s consumer is looking for, and we are here to give it to them.”The <a href="https://toppers.com/franchise/Economics?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toppers-pizza-invites-customers-to-join-the-upper-crust-society-with-new-loyalty-program-2716322" target="_blank" rel="nofollow">investment range</a> for a Toppers Pizza franchise is $314,075 to $530,000, with the initial fees coming in at $10,000 to $30,000. For more information on franchising with Toppers Pizza, visit: <a href="https://www.toppers.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toppers-pizza-invites-customers-to-join-the-upper-crust-society-with-new-loyalty-program-2716322" target="_blank" rel="nofollow">https://www.toppers.com/franchise/.</a>

Toppers Pizza Invites Customers To Join “The Upper Crust Society” With New Loyalty Program

1851 Franchise

The loyalty program is the latest example of how Toppers’ investment in technology is helping franchisees boost revenue, generate repeat business and adapt to the changing restaurant landscape. 

toppers-pizza-invites-customers-to-join-the-upper-crust-society-with-new-loyalty-program

Children's Lighthouse

Children's Lighthouse - How Children's Lighthouse Stands Out - Early Education Franchise - 1851

How Children's Lighthouse Is Pioneering Top Notch Curriculum in the Early Education Segment

how-childrens-lighthouse-is-pioneering-top-notch-curriculum-in-the-early-education-segment

How This Children’s Lighthouse Leadership Team Member Applies Her Background in Franchising To Help Franchisees Succeed

how-this-childrens-lighthouse-leadership-team-member-applies-her-background-in-franchising-to-help-franchisees-succeed

Biscuit Belly Franchising

How Biscuit Belly's "Damn Good" Biscuits Are Proving Breakfast Is Big Business 

how-biscuit-bellys-damn-good-biscuits-are-proving-breakfast-is-big-business

Paris Baguette

Paris Baguette's Culinary Creativity Drives Guest Affinity and Franchisee Success

paris-baguettes-culinary-creativity-drives-guest-affinity-and-franchisee-success

Seniors Helping Seniors®

Seniors Helping Seniors® In-Home Care Services Expands in Napa Valley, California

seniors-helping-seniors-in-home-care-services-expands-in-napa-valley-california

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

Fast Company: KFC Introduces Spin Off Restaurant, Saucy

fast-company-kfc-introduces-spin-off-restaurant-saucy

Subway Seals the Deal: PepsiCo Beverages Coming to U.S. Locations in 2025

subway-seals-the-deal-pepsico-beverages-coming-to-us-locations-in-2025

Malaysian Franchise Association (MFA) - AFC and FIM 2025 - 1851 Franchise News

Malaysia Focuses on Franchise Growth Through AFC and FIM 2025

malaysia-focuses-on-franchise-growth-through-afc-and-fim-2025

Hilton and Grubhub Expand Mobile Delivery Services to Over 2,600 Hotels

hilton-and-grubhub-expand-mobile-delivery-services-to-over-2600-hotels

Taco Bell Joins the Beverage Boom With New Live Más Café Concept

taco-bell-joins-the-beverage-boom-with-new-live-mas-cafe-concept

Tiam Behdarvandan’s Let’s Get Moving Offers a Franchise Opportunity Rooted in Growth and Support

tiam-behdarvandans-lets-get-moving-offers-a-franchise-opportunity-rooted-in-growth-and-support

How Bella Ballerina Is Redefining Dance Studio Franchising With a Community-Focused and Scalable Business Model

how-bella-ballerina-is-redefining-dance-studio-franchising-with-a-community-focused-and-scalable-business-model

Dennis Cieri Shares How Fitness Factory Health Clubs Blends Strategic Growth with Franchisee-Centric Support

dennis-cieri-shares-how-fitness-factory-health-clubs-blends-strategic-growth-with-franchisee-centric-support

The Ace Up Their Sleeve: How Ace Handyman Services Matters Found the Perfect Partner in Ace Hardware

the-ace-up-their-sleeve-how-ace-handyman-services-matters-found-the-perfect-partner-in-ace-hardware

How To Set up Digital Marketing for Your Franchise Brand

how-to-set-up-digital-marketing-for-your-franchise-brand

Air Force Veteran and Family Find Perfect Fit with TruBlue Franchise in Fort Collins, Colorado

air-force-veteran-and-family-find-perfect-fit-with-trublue-franchise-in-fort-collins-colorado

What Are the Best Burger Franchises To Invest In?

What Are the Best Burger Franchises For Entrepreneurs Invest In?

what-are-the-best-burger-franchises-to-invest-in

Toppers Pizza Invites Customers To Join “The Upper Crust Society” With New Loyalty Program

MORE STORIES LIKE THIS