TruBlue Home Service Ally

<a href="https://www.linkedin.com/in/tbauernfeind?utm_source=1851franchise.com&utm_medium=article&utm_campaign=comfort-keepers-franchisee-expands-senior-services-portfolio-with-trublue-2723719" target="_blank" rel="nofollow">Tim</a> and&nbsp;<a href="https://www.linkedin.com/in/jennifer-johander-bauernfeind-3042586?utm_source=1851franchise.com&utm_medium=article&utm_campaign=comfort-keepers-franchisee-expands-senior-services-portfolio-with-trublue-2723719" target="_blank" rel="nofollow">Jennifer Bauernfeind</a> are bringing their passion for seniors and dedication to quality service to the Minneapolis metro areas of Maple Grove and Plymouth, as they gear up to open their&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">TruBlue Home Service Ally</a> franchise in the fall of 2023. Jennifer, an existing franchise owner with senior care franchise&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-announces-strategic-partnership-with-comfort-keepers-to-help-seniors-age-in-place-safely-2719713">Comfort Keepers</a>, saw the potential of coupling her current enterprise with&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=comfort-keepers-franchisee-expands-senior-services-portfolio-with-trublue-2723719" target="_blank" rel="nofollow">TruBlue</a>, a franchise dedicated to providing maintenance and home modifications to seniors allowing them to age safely and comfortably at home.&nbsp; Agreeing with his wife on her decision to add TruBlue to her service offerings, Tim, who previously worked in data forecasting, will be working alongside his wife supporting the TruBlue franchise.Jennifer's journey toward franchising began with her work in retail and extended to roles within Target corporate headquarters and supplying for companies such as Target, Home Depot and Walgreens. However, her innate love for working with seniors and observing the shifting demographic landscape of an aging population led her to a path less trodden. The recognition of the essential need for services catering to seniors inspired her to invest in a Comfort Keepers franchise, which she has been successfully running for six years. The discovery of TruBlue presented a unique opportunity to expand her mission of care.&nbsp;Now, the Bauernfeinds’ strategic vision aims at leveraging both brands' potential to offer comprehensive resources to clients, families and referral sources. Tim's practical skills and Jennifer's experience in senior care and franchising laid the groundwork for their decision to invest in TruBlue. Both are thrilled about the prospect of filling a gap in the market by providing specialized services to help seniors stay safely in their homes. As they step into this new journey, the Bauernfeinds plan to focus on making TruBlue one of the best handyman services in Maple Grove and Plymouth while providing holistic care for the elderly.&nbsp;1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Tim:&nbsp;I’ve been in the background of the retail industry, doing data forecasts and digging into the numbers. Recently, I was laid off from my most recent position and was looking for something new. Jennifer is currently a franchise owner with Comfort Keepers, and she became aware of the TruBlue brand through their recent strategic partnership. We felt that TruBlue could be a great addition to her current franchise because it aims to help seniors age in place. We thought the two brands together would be a great fit for both of us.&nbsp;&nbsp;Jennifer:&nbsp;I grew up in retail, like Tim did, but more on the merchandise and sales side. I worked for Target corporate headquarters and acted as a supplier for Target, Home Depot, Walgreens, etc. I liked it, but I wanted my role to be more about people and relationships.&nbsp;1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Tim:&nbsp;For the past few years, I had the itch to do something different, but I never figured out what it would be. I don’t have a handyman background, but I can do anything when I set my mind to it. I know how I like things to be done and I expect high-quality work. All of the support and blueprints that franchises provide was really attractive. Since Jennifer had already gone through the process, she was well aware of the advantages. It can be a real struggle if you try to do it on your own.&nbsp;1851:&nbsp;What made you pick this brand? What excites you most about this company?Jennifer: I always loved working with seniors — I grew up with grandparents, step grandparents, and elderly neighbors and friends that felt like family. When I was thinking about new opportunities, I became very interested in doing something that involved senior care. In my sales roles, I had seen all the statistics about the aging population in the U.S. In the next couple of years, we are going to have more people over 65 than under 18. So, we started researching different companies and looked at several home care companies, but Comfort Keepers totally stood out with their mission and values. I’ve been a franchisee now for six years.&nbsp;TruBlue came about because we are always looking to partner with companies and people that can provide more resources and value to our clients. There are so many things that seniors need to stay safe in their homes as they age. A friend of mine had also become involved in TruBlue as a Comfort Keepers franchise, and I started asking them questions. Tim can handle any handyman situation, so it thought it’d be a great fit.&nbsp;There is definitely going to be a strategic partnership between the two brands as far as connecting our clients and their families and our referral sources. We absolutely plan to be very collaborative. There really isn’t another company in senior services like TruBlue that is specifically helping seniors stay in their home for as long as it is safe. In terms of choosing this business, I feel it is the missing puzzle piece.&nbsp;1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Tim:&nbsp;The overall mission is to become one of the best handyman providers in the Minneapolis metro area, for both seniors and busy adults.&nbsp;Jennifer: We want to take care of our seniors with a holistic approach. We will be able to cover a lot more bases for them with TruBlue and Comfort Keepers together. As far as expansion, we are going to&nbsp; really focus our efforts on doing the very best we can here first. There are a lot of seniors that live in this territory.&nbsp;1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?Jennifer: For me, talking with other owners who have come before me is important — hearing their stories and their experiences. I always ask them, “What do you wish you had known that you didn’t know before?” It is really important to listen to other people’s experiences and gather opinions and best practices. Also, work with the leadership team of the company, understand their&nbsp;why. That is very important.&nbsp;To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://1851franchise.com/trubluehousecare">https://1851franchise.com/trubluehousecare/info</a>About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman and home maintenance services. Helping you maintain your home both inside and out, TruBlue’s services include: handyman projects and to-do list chores, preventative home maintenance, seasonal work, and senior modification services, all handled by a professional, bonded and insured TruBlue Home Service Ally Technician. TruBlue franchise owners are required to complete the Certified Aging In Place program through CAPS and the National Association of Home Builders (NAHB). As certified specialists, TruBlue franchisees are able to perform Certified Aging in Place Home Safety Assessments and can make recommended safety modifications as needed.

Comfort Keepers Franchisee Expands Senior Services Portfolio with TruBlue

1851 Franchise

The Bauernfeinds are thrilled about filling a gap in the Minneapolis metro market by providing specialized services to help seniors stay safely in their homes.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

comfort-keepers-franchisee-expands-senior-services-portfolio-with-trublue

FRANCHISE INFORMATION

Own a TruBlue Franchise

How TruBlue Empowers Career-Changers to Become Business Owners

Turning Your Passion for Helping Others into a Profitable Business with TruBlue

Why is the Medical Community Investing in TruBlue?

The Future of the Home Service Market

Learn

Download Brochure

Visit Website

TRUBLUE HOME SERVICE ALLY

Facebook 

Instagram 

LinkedIn 

SOCIAL MEDIA 

Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

TruBlue & Lifewise Partner To Create Safer Homes for Seniors

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

TRUBLUE HOME SERVICE ALLY MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT TRUBLUE HOME SERVICE ALLY

CONTACT TRUBLUE HOME SERVICE ALLY

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Zip Code

How did you hear about us?

What excites you about owning a TruBlue Franchise?

Own a TruBlue Total House Care

<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, a national franchise providing handyman services, preventative home maintenance and senior home modifications, has become a natural fit for husband-and-wife and family-owned teams. With a structured business model, low overhead and robust corporate support,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> allows couples to divide responsibilities, leverage complementary strengths and serve their communities with purpose.The stories of&nbsp;<a href="https://1851franchise.com/cell-phone-store-owners-set-out-on-a-new-mission-to-help-seniors-with-trublue-home-service-ally-franchise-2727462">Connie and Kevin Mottle</a> in Highland Lakes, Texas, and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-this-air-force-veteran-family-is-investing-in-trublue-total-house-care-2722116">Janet and Jeff Sloan</a> in Greeley, Colorado, illustrate how TruBlue empowers families to succeed, both professionally and personally.<h2>Connie and Kevin Mottle: Building on Shared Values</h2>Connie and Kevin Mottle didn’t initially set out to open a business together, but over time, the idea began to take shape. After owning two businesses in the past, including a successful cell phone store they ran for 11 years, the couple was looking for something with purpose. Personal experiences caring for Connie’s aging parents made&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/a-booming-industry-the-future-of-the-home-service-market-and-why-trublue-is-poised-to-lead-2730117">the need for reliable senior home services</a> impossible to ignore.“We were looking at doing a handyman or home maintenance type business,” Connie said. “A lot of this came down to what we dealt with as my parents were aging. We found TruBlue and it really aligned with what we wanted to do and what we were looking for. Rather than starting that business from scratch, we started looking into what franchising had to offer us.”For Kevin, who had previously built businesses independently,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/5-reasons-to-invest-in-a-trublue-franchise-in-2024-2725668">the franchise structure was appealing</a>. “I started my last two businesses from scratch, which took a lot of time and wasn’t necessarily my strength,” he said. “TruBlue already has the structure and national presence, which made it a perfect fit for us.”Connie agreed that the built-in support was critical. “Knowing that there’s a system in place gives us confidence in our ability to grow the business,” she said.One of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-great-franchise-for-power-couples-2727170">the biggest advantages TruBlue provides for couples</a> is clarity around roles. Rather than competing for responsibilities, franchisees are encouraged to lean into their individual strengths.“I do a lot of the marketing and things like that, so it’s really been beneficial in the ways that we work,” Connie said. “They offer all the support and are always willing to help and lend an ear and help us make changes. Kevin focuses more on operations and building the team.”Connie added that defining responsibilities has strengthened both their marriage and their business. “It’s been good owning something as a couple, we had to figure out our own strengths,” she said. “We are figuring out what the day, the month and even the year looks like. Luckily, we share the same ‘why.’ That is a great foundation to work off of.”Just as important, the Mottles understand the importance of boundaries. “We also know when to step away from the business day,” Connie said. “We are empty nesters, and we could spend all day in the office, but when it comes time to separate work and home, you need to.”<h2>Janet and Jeff Sloan: Mission-Driven Ownership</h2>For Jeff and Janet Sloan, TruBlue represented a continuation of a life dedicated to service. After 25 years in the military, Jeff was ready for a new chapter that still allowed him to serve others.“We have always had a heart for serving seniors,” Jeff said. “After quite a bit of research, we found TruBlue and were drawn to the business model, supporting seniors while taking care of their homes so they can age in place. Who doesn’t want to stay in their home as long as they can in safety, independence and dignity? That is really what drew us to TruBlue.”<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-great-franchise-opportunity-for-veterans-2727890">The franchise model itself particularly appealed to Jeff’s background</a>. “The whole structured process really aligns with the way the military operates,” he said. “We loved that franchise business model. The training, the support, the marketing, the technology, the leadership, it is all already in place.”Like the Mottles, the Sloans divided responsibilities based on strengths.“We’ve broken up the tasks a bit,” Jeff said. “I am more in charge of the operations side of things and she does more of the marketing. She gets out promoting in the community. We’ve broken it down based on what we like to do. She likes interacting with people, and I enjoy the nuts and bolts. With that delegation of responsibilities, it has worked out really great for us.”Janet says that communication is key when working with your spouse. “One of the things you have to remember when working from home, you sometimes just have to separate work-life,” she said. “You have to be able to communicate on that. That is a good daily reminder: ask your TruBlue partner what they are thinking about at the moment before jumping into something.”And while working with a spouse can be rewarding, the Sloans say the support behind the scenes matters just as much. “The thing that I really benefit from is having someone at TruBlue who I can speak with and ask questions. We have a team out there,” Janet said. “It might not be in the office, but they are a quick phone call or an email away. Having that support really helps quite a bit. You won’t have all the answers, so TruBlue gives you a network to brainstorm.”Jeff put it simply: “Two heads are better than one. There is a lot to get done. I can’t imagine having to do everything that she does.”<h2>A Reputation Built on Family Trust</h2>For both couples,&nbsp;<a href="https://1851franchise.com/why-this-couple-left-corporate-america-to-build-a-community-focused-trublue-business-in-the-town-where-they-raised-their-sons-2730844">the family-owned nature</a> of their business isn’t just operational, it’s personal.“Our partnership brings a unique advantage to our customers,” Connie said. “We bring that trust and consistency and accountability. We actually live here in the community. This carries our name and reputation as well. Our personal investment shows in how we treat customers in every project.”Janet shares that same focus on integrity. “There is something to be said about being honest and making sure people in your community can really trust you and the service you are providing,” she said. “We intend to keep doing that.”For couples considering franchising together, Jeff offers straightforward advice:“Make sure you go into something you are passionate about,” he said. “We really have a heart for serving those seniors in the community. Make sure it is a mission that you are passionate about and you can enjoy working on together.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">https://1851franchise.com/trubluehousecare/info</a>.

For many couples and families, owning a business together is about building something meaningful that reflects shared values. Here’s how TruBlue fits the bill. 

How TruBlue Home Service Ally Supports Husband-and-Wife and Family-Owned Franchise Teams

how-trublue-home-service-ally-supports-husband-and-wife-and-family-owned-franchise-teams

1851 Franchisee Spotlight graphic with photo of Richard Scott, TruBlue Home Service Ally

Inspired by His Mother's Battle With MS, Richard Scott Is Helping East Alabama Families Age Safely at Home With TruBlue Home Service Ally

trublue-home-service-east-alabama-senior-modifications

image of forrest havernin from tru blue home service ally in woodlands texas

Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

tech-industry-veteran-turns-to-trublue-home-service-ally-to-build-a-legacy-with-purpose-in-the-woodlands-texas

1851 Franchisee Spotlight graphic with photo of Robert Campbell, TruBlue Home Service Ally

Why This Philanthropist and Pastor Is Starting a TruBlue Franchise in Wilmington, North Carolina

pastor-veteran-robert-campbell-trublue-wilmington-nc

As more Americans choose to remain in their homes as they age, “aging in place” has moved from a personal preference to one of the fastest-growing trends shaping the home services industry. For&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, that shift is the foundation of the brand’s growth, momentum and long-term opportunity.“We had our best year ever in 2025 and are off to a strong start in 2026,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, President of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners but also in systemwide growth and revenue. Last year, we more than doubled our new franchise agreements signed, and saw a nearly 30% increase in systemwide revenue.”That growth, Fitzgerald says, is being driven by a convergence of demographic realities and unmet needs. As the population ages, more homeowners want to stay put and increasingly need practical, non-medical support to do so safely.<h2>The Aging-in-Place Wave Has Arrived</h2>For years, industry experts talked about the coming “wave” of aging in place. Fitzgerald says that wave is no longer theoretical.“It’s no longer theoretical, the wave is here,” he said. “We’re seeing it in real time, and it’s what’s driving our growth. That demand is only going to continue, and we’re well positioned to meet it.”<a href="https://1851franchise.com/trubluehomeserviceally/5-reasons-to-invest-in-a-trublue-franchise-in-2024-2725668">One reason TruBlue is so well-positioned is its focus on the home itself</a>. While much of the senior industry centers on medical care or daily living assistance, TruBlue addresses the physical environment, which is the single biggest barrier to aging safely at home.“As aging in place continues to grow in demand, there are not a lot of options in place for people who need simple and minor senior modifications like adding grab bars and handheld showers,” Fitzgerald said. “That’s right up our alley.”<h2>Filling a Critical Gap in Senior Services</h2>Fitzgerald points to a clear gap in the marketplace. Durable medical equipment providers tend to focus on large installations, while smaller, safety-driven projects are often overlooked.“They don’t want to mess with small projects because it isn’t worth it for them, and seniors are finding it hard to find trustworthy people to come in,” he said. “There is this void in the marketplace for services.”<a href="https://1851franchise.com/trubluehomeserviceally/why-this-serial-entrepreneur-decided-on-trublue-total-house-care-franchise-ownership-as-his-next-endeavor-2721907">TruBlue fills that void</a> by focusing on minor modifications, repairs and preventative maintenance, services that are increasingly age-driven rather than need-driven.“Historically, health insurance companies would cover things that were prescribed by a doctor,” Fitzgerald said. “Now more of these services are age-driven instead of need-driven. People are becoming eligible for minor senior modifications, and that is our sweet spot.”As a result,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/a-booming-industry-the-future-of-the-home-service-market-and-why-trublue-is-poised-to-lead-2730117">demand continues to rise</a>. “There are a lot of people aging in place who don’t have need-based services,” Fitzgerald said. “Our demand is only going to increase because we are happy to do these minor senior modifications.”<h2>Building Long-Term Relationships, Not Transactions</h2>Unlike one-off repair businesses, TruBlue is built around long-term relationships and recurring service. “Our goal is to build our customer base, it’s not transactional,” Fitzgerald said.That philosophy is reinforced through&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublues-home-maintenance-plans-peace-of-mind-for-homeowners-2729337">TruBlue’s subscription-based Home Maintenance Plans</a>, which help homeowners stay ahead of small issues before they become safety risks or costly repairs. It’s a model that creates peace of mind for customers and stability for franchise owners.As TruBlue expands its footprint, new opportunities are opening up at a national level.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we are beginning to develop more strategic partners and programs,” Fitzgerald said. “We’re building relationships with large organizations and expanding that to help people age in place.”Many of these services are also becoming subsidized, further accelerating demand. The biggest constraint, Fitzgerald noted, isn’t demand. It’s coverage.<h2>Thought Leadership Rooted in Real Experience</h2>Fitzgerald’s leadership in the aging-in-place conversation extends beyond TruBlue’s day-to-day operations. He was recently a contributor to&nbsp;<a href="https://www.amazon.com/Aging-Place-Conversations-Caregivers-Strategies-ebook/dp/B0FVTN84T3">“Aging in Place Conversations — The Caregiver’s Edition,”</a> a collection of stories, strategies and insights focused on helping people age safely in their communities published by NAIPC (National Aging in Place Council).That perspective reflects TruBlue’s broader mission, which is to support independence, dignity and safety at home, while giving franchise owners a meaningful way to serve their communities.“Our owners have been doing a great job connecting to the community,” Fitzgerald said. “And as this demand continues to grow, we’re exactly where we need to be.”For more information on franchising with TruBlue, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

As aging in place reshapes the home services landscape, TruBlue Home Service Ally stands at the center of one of the most purpose-driven opportunities in the industry.

How Franchisees Can Capitalize on One of the Fastest-Growing Home Trends With TruBlue

how-franchisees-can-capitalize-on-one-of-the-fastest-growing-home-trends-with-trublue

On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

trublues-sean-fitzgerald-on-aging-in-place-fall-prevention-and-building-a-home-service-ally

<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

Comfort Keepers Franchisee Expands Senior Services Portfolio with TruBlue

MORE STORIES LIKE THIS