TruBlue Home Service Ally

When&nbsp;Dustin and C.C. Brashear discovered&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=couple-achieves-their-entrepreneurial-dream-with-trublue-total-house-care-in-reno-2720134" target="_blank" rel="nofollow">TruBlue Total House Care</a> —&nbsp;the franchise that provides subscription-based home maintenance and handyman services for seniors and families — they saw a way to become their own bosses without giving up on their passions.&nbsp;The&nbsp;Nevada-based&nbsp;couple first met working together at Target. They jumped around between a few industries, including fast food and banking, before deciding they wanted to pursue a career together where they could combine their passions and spend more time with their two young children. Dustin enjoys carpentry projects, a skill he picked up from his father’s handyman business growing up. Meanwhile, C.C. found her passion in helping seniors while working at a bank.&nbsp;“Both of us decided we wanted to start making money for ourselves instead of other people,” said C.C. “And if we're going to work for ourselves, we want it to be something we’re passionate about.”When they discovered TruBlue Total House Care, they couldn’t believe how perfectly it fit their goals.“The senior aspect is what I really liked, and the handyman aspect is what my husband liked,” said C.C. “In banking, I worked a lot with elderly people and seniors, and I think they're not helped enough in our society. I feel like other countries do better at supporting seniors and retired military. We're all going to be old someday, and hopefully, we've got somebody that can help us too. Dustin, on the other hand, has always been handy and has done all our home renovations. His dad owned a handyman service and taught him everything he knew growing up.”As the Brashears looked more into the TruBlue franchise opportunity, they loved the amount of&nbsp;<a href="https://1851franchise.com/trubluehousecare/how-trublue-franchisees-can-start-making-money-from-the-jump-and-quickly-exceed-their-revenue-expectations-2719069">support</a> they would have behind them as business owners — and they loved how affordable it would be to invest in that support.“I looked at it as still owning a company but having that support behind you,” said C.C. “I thought franchising would be something we could never afford and was something only rich people are able to do because of the high costs of places like fast food chains. TruBlue made me realize we really could start our own franchise.”The Brashears’ TruBlue Total House Care of Reno, Nevada, officially opened its doors in June. Now, they say their primary goal is to get their name out in the community and hire 10 employees. “We have both worked for companies and managers that we didn't fully agree with how they handled things,” said C.C. “So our goal is to not just make customers happy, but to make our employees happy — And to be the managers we wish we would have had.”Overall, C.C. says the Brashears are most excited to invest in themselves and take control of their destiny while also providing a valuable service to their community.“We are hard workers,” she said. “This is the biggest chance we've ever taken on something, and it's really exciting for us. We started off really nervous, but now that business is coming in, It's just probably one of the most exciting things we've ever done. We just hope that we can continue doing this until we retire because so far we really love it.”TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150#featured">Florida</a>, as well as Dallas and Austin,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609#featured">Texas</a>, as key development markets.“Dustin and C.C. have a great story, and it is clear that they really share in the same passions that we do as a company,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=couple-achieves-their-entrepreneurial-dream-with-trublue-total-house-care-in-reno-2720134" target="_blank" rel="nofollow">Sean Fitzgerald, TruBlue’s president</a>. “They will be a great addition to the TruBlue family, and we are excited to see their impact on the Reno community with&nbsp;TruBlue’s much-needed service.”&nbsp;The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=couple-achieves-their-entrepreneurial-dream-with-trublue-total-house-care-in-reno-2720134" target="_blank" rel="nofollow">https://trubluefranchise.com/.</a>&nbsp;

Couple Achieves Their Entrepreneurial Dream with TruBlue Total House Care in Reno

1851 Franchise

Dustin and C.C. Brashear are combining their passions for renovating and serving others by opening TruBlue Total House Care.

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Couple Achieves Their Entrepreneurial Dream with TruBlue Total House Care in Reno

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