TruBlue Home Service Ally

After a nationwide career spanning multiple sectors, including stints as an aerospace engineer in Puerto Rico, a mechanical engineer in Michigan and a testing engineer for Cooper Tires in Texas, Paul Hines has embarked on his next big adventure — franchise ownership with&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">TruBlue&nbsp;Home Service Ally</a>, the fast-growing handyman franchise, in Florida.&nbsp;The world of franchising came into focus for Hines through a former boss, who signed on as a&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forensic-engineer-revs-up-trublue-franchise-in-florida-2723674" target="_blank" rel="nofollow">TruBlue</a> franchise owner a few years ago. The candid conversation about his friend's positive experience as a franchisee was the extra push Hines needed to transition from his 9-to-5 job to business ownership. Despite his enthusiasm for forensic engineering, a role he took on after moving to Florida, his passion for business ownership, the ability to control his own future, and a desire to have an impact on his community led him to franchising.The decision to join TruBlue in particular was influenced not just by the brand's reputation, but also by Hines' personal experiences. As a family-oriented individual who has witnessed the challenges of caring for elderly relatives, he saw an opportunity to contribute positively to his community. He recalled the poignant memory of rescuing a family member suffering from dementia and the subsequent home modifications needed for his grandmother battling cancer.&nbsp;Looking ahead, Hines is excited to work alongside his wife Rhine Batiancila, a veteran in the hospitality industry, to establish TruBlue as the premier handyman service in his community — a place with a significant senior citizen population. Being handy around the house himself, the opportunity to serve the community while doing something he excelled in was a perfect match. His goal is to establish TruBlue as the go-to source for home services, providing trusted support to seniors and busy adults in his community of East Manatee, Florida.&nbsp;1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Paul Hines: I am originally from Puerto Rico. I graduated from a university as an aerospace engineer. After that,&nbsp;I worked for several big companies as a mechanical engineer, including working for Crystler at their proving grounds in Michigan. I didn’t love that weather, so we moved down to Texas, where I started working for Cooper Tires as a testing engineer. I did that for about four years.&nbsp;When that company was bought out, I decided to start looking for other opportunities. I always wanted to live in Florida. We have two kids, so being closer to Puerto Rico and my family was very important. I’ve been a forensic engineer in Florida for about two years. I love it as a job, but it isn’t my passion. I’ve always had a desire to own my own business. I want to have the power and the ability to control my future and my family’s future —&nbsp;moving forward the way we want to move forward.&nbsp;I also wanted to work alongside my wife Rhine Batiancila. She is the mother of our two-year-old son and our eight-year-old daughter. She studied hotel management and restaurant management, working for seven seasons at Gran Hotel on Mackinac Island, Michigan. She also worked for seven seasons at a resort in Vero Beach, Florida.&nbsp;1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Hines: I have a good friend and former boss who bought a TruBlue franchise two years ago. I found the company through him. I called him up just to catch up and see how the business was going after all these years. We talked, and he told me that he loves being a franchise owner. That was really the extra push that I needed to think about franchising — to find out that I had friends who were successful with this business model was very eye-opening. Those are real stories that I can relate to, not just some random story that someone is telling me. It helped me make the decision to move away from the 9-to-5 life into business ownership.&nbsp;1851:&nbsp;What made you pick this brand? What excites you most about this company?Paul Hines:&nbsp;Everyone understands the challenges of taking care of the elderly in their family. Once you reach a certain age in your life, you look around and realize that your parents or elderly family members may have health issues or need assistance.&nbsp;I’ve had many experiences of elderly family members who were dealing with health issues. My great-aunt was living by herself with dementia, and we had to rescue her from that situation. She never let anyone inside the house for years, so when it became obvious that something was going on, the family had to step in. That is when we learned she had dementia. I remember going inside her house and being shocked at the conditions she was living in. That experience has always stayed in my mind.&nbsp;My grandma also had cancer and needed some modifications in her home. I am a handy person myself, so I tend to do everything around the house. That is why TruBlue was really a perfect match. I am able to serve the community by offering something I am already good at. I can also connect with people and give something back.&nbsp;1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Paul Hines:&nbsp;Long-term, I would love to see TruBlue as the number one handyman service in our community. There are a lot of senior citizens here, with 55-year-old-plus communities everywhere, but I would also love to see TruBlue become the number one source for home services in general. Everyone from seniors to busy adults should know that they can trust TruBlue for any of their home service needs.&nbsp;1851:&nbsp;What is the one thing about your story you want us to know?Paul Hines:&nbsp;The main thing is really that our mission is all about trying to help others. We are also very family-oriented. My wife is going to work alongside me in the business. I am a simple, family guy. I have two kids —&nbsp;8 and 2 years old. I also love racing cars.&nbsp;1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?Paul Hines:&nbsp;Don’t think too much. I got caught up in the past because I was afraid to take that huge step. You can start thinking and analyzing too much. It is already hard to quit that salary job, and doing it to start a new business from scratch is even scarier. I’ve tried multiple times to start other businesses by myself, but it was far too difficult to get it off the ground without having that structure in place. I would advise that the best way to go is through a franchise like TruBlue. It is a game-changer. Having the support of the corporate team and TruBlue has been so helpful. They have so many resources that you can tap into.To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://1851franchise.com/trubluehousecare">https://1851franchise.com/trubluehousecare/info</a>About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman and home maintenance services. Helping you maintain your home both inside and out, TruBlue’s services include: handyman projects and to-do list chores, preventative home maintenance, seasonal work, and senior modification services, all handled by a professional, bonded and insured TruBlue Home Service Ally Technician. TruBlue franchise owners are required to complete the Certified Aging In Place program through CAPS and the National Association of Home Builders (NAHB). As certified specialists, TruBlue franchisees are able to perform Certified Aging in Place Home Safety Assessments and can make recommended safety modifications as needed. &nbsp;

Forensic Engineer Revs Up TruBlue Franchise in Florida

1851 Franchise

After learning about the senior-focused handyman franchise, Paul Hines decided it was time to leave the 9-to-5 grind and give back to his community.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

forensic-engineer-revs-up-trublue-franchise-in-florida

FRANCHISE INFORMATION

Own a TruBlue Franchise

How TruBlue Empowers Career-Changers to Become Business Owners

Turning Your Passion for Helping Others into a Profitable Business with TruBlue

Why is the Medical Community Investing in TruBlue?

The Future of the Home Service Market

Learn

Download Brochure

Visit Website

TRUBLUE HOME SERVICE ALLY

Facebook 

Instagram 

LinkedIn 

SOCIAL MEDIA 

Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

TruBlue & Lifewise Partner To Create Safer Homes for Seniors

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

TRUBLUE HOME SERVICE ALLY MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT TRUBLUE HOME SERVICE ALLY

CONTACT TRUBLUE HOME SERVICE ALLY

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Zip Code

How did you hear about us?

What excites you about owning a TruBlue Franchise?

Own a TruBlue Total House Care

<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, a national franchise providing handyman services, preventative home maintenance and senior home modifications, has become a natural fit for husband-and-wife and family-owned teams. With a structured business model, low overhead and robust corporate support,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> allows couples to divide responsibilities, leverage complementary strengths and serve their communities with purpose.The stories of&nbsp;<a href="https://1851franchise.com/cell-phone-store-owners-set-out-on-a-new-mission-to-help-seniors-with-trublue-home-service-ally-franchise-2727462">Connie and Kevin Mottle</a> in Highland Lakes, Texas, and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-this-air-force-veteran-family-is-investing-in-trublue-total-house-care-2722116">Janet and Jeff Sloan</a> in Greeley, Colorado, illustrate how TruBlue empowers families to succeed, both professionally and personally.<h2>Connie and Kevin Mottle: Building on Shared Values</h2>Connie and Kevin Mottle didn’t initially set out to open a business together, but over time, the idea began to take shape. After owning two businesses in the past, including a successful cell phone store they ran for 11 years, the couple was looking for something with purpose. Personal experiences caring for Connie’s aging parents made&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/a-booming-industry-the-future-of-the-home-service-market-and-why-trublue-is-poised-to-lead-2730117">the need for reliable senior home services</a> impossible to ignore.“We were looking at doing a handyman or home maintenance type business,” Connie said. “A lot of this came down to what we dealt with as my parents were aging. We found TruBlue and it really aligned with what we wanted to do and what we were looking for. Rather than starting that business from scratch, we started looking into what franchising had to offer us.”For Kevin, who had previously built businesses independently,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/5-reasons-to-invest-in-a-trublue-franchise-in-2024-2725668">the franchise structure was appealing</a>. “I started my last two businesses from scratch, which took a lot of time and wasn’t necessarily my strength,” he said. “TruBlue already has the structure and national presence, which made it a perfect fit for us.”Connie agreed that the built-in support was critical. “Knowing that there’s a system in place gives us confidence in our ability to grow the business,” she said.One of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-great-franchise-for-power-couples-2727170">the biggest advantages TruBlue provides for couples</a> is clarity around roles. Rather than competing for responsibilities, franchisees are encouraged to lean into their individual strengths.“I do a lot of the marketing and things like that, so it’s really been beneficial in the ways that we work,” Connie said. “They offer all the support and are always willing to help and lend an ear and help us make changes. Kevin focuses more on operations and building the team.”Connie added that defining responsibilities has strengthened both their marriage and their business. “It’s been good owning something as a couple, we had to figure out our own strengths,” she said. “We are figuring out what the day, the month and even the year looks like. Luckily, we share the same ‘why.’ That is a great foundation to work off of.”Just as important, the Mottles understand the importance of boundaries. “We also know when to step away from the business day,” Connie said. “We are empty nesters, and we could spend all day in the office, but when it comes time to separate work and home, you need to.”<h2>Janet and Jeff Sloan: Mission-Driven Ownership</h2>For Jeff and Janet Sloan, TruBlue represented a continuation of a life dedicated to service. After 25 years in the military, Jeff was ready for a new chapter that still allowed him to serve others.“We have always had a heart for serving seniors,” Jeff said. “After quite a bit of research, we found TruBlue and were drawn to the business model, supporting seniors while taking care of their homes so they can age in place. Who doesn’t want to stay in their home as long as they can in safety, independence and dignity? That is really what drew us to TruBlue.”<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-great-franchise-opportunity-for-veterans-2727890">The franchise model itself particularly appealed to Jeff’s background</a>. “The whole structured process really aligns with the way the military operates,” he said. “We loved that franchise business model. The training, the support, the marketing, the technology, the leadership, it is all already in place.”Like the Mottles, the Sloans divided responsibilities based on strengths.“We’ve broken up the tasks a bit,” Jeff said. “I am more in charge of the operations side of things and she does more of the marketing. She gets out promoting in the community. We’ve broken it down based on what we like to do. She likes interacting with people, and I enjoy the nuts and bolts. With that delegation of responsibilities, it has worked out really great for us.”Janet says that communication is key when working with your spouse. “One of the things you have to remember when working from home, you sometimes just have to separate work-life,” she said. “You have to be able to communicate on that. That is a good daily reminder: ask your TruBlue partner what they are thinking about at the moment before jumping into something.”And while working with a spouse can be rewarding, the Sloans say the support behind the scenes matters just as much. “The thing that I really benefit from is having someone at TruBlue who I can speak with and ask questions. We have a team out there,” Janet said. “It might not be in the office, but they are a quick phone call or an email away. Having that support really helps quite a bit. You won’t have all the answers, so TruBlue gives you a network to brainstorm.”Jeff put it simply: “Two heads are better than one. There is a lot to get done. I can’t imagine having to do everything that she does.”<h2>A Reputation Built on Family Trust</h2>For both couples,&nbsp;<a href="https://1851franchise.com/why-this-couple-left-corporate-america-to-build-a-community-focused-trublue-business-in-the-town-where-they-raised-their-sons-2730844">the family-owned nature</a> of their business isn’t just operational, it’s personal.“Our partnership brings a unique advantage to our customers,” Connie said. “We bring that trust and consistency and accountability. We actually live here in the community. This carries our name and reputation as well. Our personal investment shows in how we treat customers in every project.”Janet shares that same focus on integrity. “There is something to be said about being honest and making sure people in your community can really trust you and the service you are providing,” she said. “We intend to keep doing that.”For couples considering franchising together, Jeff offers straightforward advice:“Make sure you go into something you are passionate about,” he said. “We really have a heart for serving those seniors in the community. Make sure it is a mission that you are passionate about and you can enjoy working on together.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">https://1851franchise.com/trubluehousecare/info</a>.

For many couples and families, owning a business together is about building something meaningful that reflects shared values. Here’s how TruBlue fits the bill. 

How TruBlue Home Service Ally Supports Husband-and-Wife and Family-Owned Franchise Teams

how-trublue-home-service-ally-supports-husband-and-wife-and-family-owned-franchise-teams

1851 Franchisee Spotlight graphic with photo of Richard Scott, TruBlue Home Service Ally

Inspired by His Mother's Battle With MS, Richard Scott Is Helping East Alabama Families Age Safely at Home With TruBlue Home Service Ally

trublue-home-service-east-alabama-senior-modifications

image of forrest havernin from tru blue home service ally in woodlands texas

Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

tech-industry-veteran-turns-to-trublue-home-service-ally-to-build-a-legacy-with-purpose-in-the-woodlands-texas

1851 Franchisee Spotlight graphic with photo of Robert Campbell, TruBlue Home Service Ally

Why This Philanthropist and Pastor Is Starting a TruBlue Franchise in Wilmington, North Carolina

pastor-veteran-robert-campbell-trublue-wilmington-nc

As more Americans choose to remain in their homes as they age, “aging in place” has moved from a personal preference to one of the fastest-growing trends shaping the home services industry. For&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, that shift is the foundation of the brand’s growth, momentum and long-term opportunity.“We had our best year ever in 2025 and are off to a strong start in 2026,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, President of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners but also in systemwide growth and revenue. Last year, we more than doubled our new franchise agreements signed, and saw a nearly 30% increase in systemwide revenue.”That growth, Fitzgerald says, is being driven by a convergence of demographic realities and unmet needs. As the population ages, more homeowners want to stay put and increasingly need practical, non-medical support to do so safely.<h2>The Aging-in-Place Wave Has Arrived</h2>For years, industry experts talked about the coming “wave” of aging in place. Fitzgerald says that wave is no longer theoretical.“It’s no longer theoretical, the wave is here,” he said. “We’re seeing it in real time, and it’s what’s driving our growth. That demand is only going to continue, and we’re well positioned to meet it.”<a href="https://1851franchise.com/trubluehomeserviceally/5-reasons-to-invest-in-a-trublue-franchise-in-2024-2725668">One reason TruBlue is so well-positioned is its focus on the home itself</a>. While much of the senior industry centers on medical care or daily living assistance, TruBlue addresses the physical environment, which is the single biggest barrier to aging safely at home.“As aging in place continues to grow in demand, there are not a lot of options in place for people who need simple and minor senior modifications like adding grab bars and handheld showers,” Fitzgerald said. “That’s right up our alley.”<h2>Filling a Critical Gap in Senior Services</h2>Fitzgerald points to a clear gap in the marketplace. Durable medical equipment providers tend to focus on large installations, while smaller, safety-driven projects are often overlooked.“They don’t want to mess with small projects because it isn’t worth it for them, and seniors are finding it hard to find trustworthy people to come in,” he said. “There is this void in the marketplace for services.”<a href="https://1851franchise.com/trubluehomeserviceally/why-this-serial-entrepreneur-decided-on-trublue-total-house-care-franchise-ownership-as-his-next-endeavor-2721907">TruBlue fills that void</a> by focusing on minor modifications, repairs and preventative maintenance, services that are increasingly age-driven rather than need-driven.“Historically, health insurance companies would cover things that were prescribed by a doctor,” Fitzgerald said. “Now more of these services are age-driven instead of need-driven. People are becoming eligible for minor senior modifications, and that is our sweet spot.”As a result,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/a-booming-industry-the-future-of-the-home-service-market-and-why-trublue-is-poised-to-lead-2730117">demand continues to rise</a>. “There are a lot of people aging in place who don’t have need-based services,” Fitzgerald said. “Our demand is only going to increase because we are happy to do these minor senior modifications.”<h2>Building Long-Term Relationships, Not Transactions</h2>Unlike one-off repair businesses, TruBlue is built around long-term relationships and recurring service. “Our goal is to build our customer base, it’s not transactional,” Fitzgerald said.That philosophy is reinforced through&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublues-home-maintenance-plans-peace-of-mind-for-homeowners-2729337">TruBlue’s subscription-based Home Maintenance Plans</a>, which help homeowners stay ahead of small issues before they become safety risks or costly repairs. It’s a model that creates peace of mind for customers and stability for franchise owners.As TruBlue expands its footprint, new opportunities are opening up at a national level.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we are beginning to develop more strategic partners and programs,” Fitzgerald said. “We’re building relationships with large organizations and expanding that to help people age in place.”Many of these services are also becoming subsidized, further accelerating demand. The biggest constraint, Fitzgerald noted, isn’t demand. It’s coverage.<h2>Thought Leadership Rooted in Real Experience</h2>Fitzgerald’s leadership in the aging-in-place conversation extends beyond TruBlue’s day-to-day operations. He was recently a contributor to&nbsp;<a href="https://www.amazon.com/Aging-Place-Conversations-Caregivers-Strategies-ebook/dp/B0FVTN84T3">“Aging in Place Conversations — The Caregiver’s Edition,”</a> a collection of stories, strategies and insights focused on helping people age safely in their communities published by NAIPC (National Aging in Place Council).That perspective reflects TruBlue’s broader mission, which is to support independence, dignity and safety at home, while giving franchise owners a meaningful way to serve their communities.“Our owners have been doing a great job connecting to the community,” Fitzgerald said. “And as this demand continues to grow, we’re exactly where we need to be.”For more information on franchising with TruBlue, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

As aging in place reshapes the home services landscape, TruBlue Home Service Ally stands at the center of one of the most purpose-driven opportunities in the industry.

How Franchisees Can Capitalize on One of the Fastest-Growing Home Trends With TruBlue

how-franchisees-can-capitalize-on-one-of-the-fastest-growing-home-trends-with-trublue

On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

trublues-sean-fitzgerald-on-aging-in-place-fall-prevention-and-building-a-home-service-ally

<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

Forensic Engineer Revs Up TruBlue Franchise in Florida

MORE STORIES LIKE THIS