TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisee-duo-introduces-trublue-total-house-care-to-san-diego-2719135" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the franchise that provides subscription-based home maintenance and handyman services for seniors and families, is emerging as a true disruptor in the franchising industry as more and more entrepreneurs sign on with the brand.&nbsp;<a href="https://www.linkedin.com/in/elizabeth-estline-28a651189/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisee-duo-introduces-trublue-total-house-care-to-san-diego-2719135" target="_blank" rel="nofollow">Elizabeth (Liz) Estline</a> and&nbsp;<a href="https://www.linkedin.com/in/tommeissner?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisee-duo-introduces-trublue-total-house-care-to-san-diego-2719135" target="_blank" rel="nofollow">Tom Meissner</a>, for example, are long-time residents of North San Diego who launched the senior-focused, full-service home maintenance brand in their community last year.Estline’s background includes business ownership, property management, operations management and administration. Meissner has been in Information Technology for the last 35 years, mainly working in customer relationship management and project management. They are both long-time residents of North San Diego, currently living in University City.“Both of us have owned our own businesses in the past,” said Meissner. “Liz ran a music teaching company, and I ran two of my own small software consulting firms over the years. We also both have that experience of working for other people, but I personally was struggling with the work-life balance, and the company I was in was going through a transition and the idea of finding another large IT job was not the direction I wanted to go. I wanted to have more control and follow my own skill sets. I was looking for a way out of corporate America.”Estline says she was going through the same transition, and when Meissner brought up the idea of starting their own business together, she thought it was a great idea. “We started looking at different franchises,” she said. “We wanted to get going with cash and get to profit as fast as possible.”With this in mind, Meissner says the home service industry was their primary target. “I had a friend who exited IT and went into franchising for a window covering franchise, and we liked the idea of home services and wanted to find something that could work in Southern California,” he said. “We looked at everything from concrete cleaning to kitchen renovation, but there was no passion for those concepts. It didn’t get us out of bed.”When the couple discovered TruBlue Total House Care, they were immediately intrigued. “As we read a little more and saw the&nbsp;<a href="https://1851franchise.com/trubluehousecare/how-trublue-total-house-care-is-teaming-up-with-seniors-home-services-to-provide-a-superior-level-of-senior-services-2719078">senior care focus</a>, we loved that,” he said. “Serving the senior community is something that makes you feel good, and I had a grandmother who ultimately had to move out of her house after having a few falls. She desperately missed her own home. Liz’s parents are also aging and want to stay in their home. The idea of aging in place is important. It was a passion play that we could feel good about.”According to the National Council on Aging, 90% of those seniors say they plan to remain in their homes for the next 5–10 years. TruBlue helps those seniors age in place by&nbsp;<a href="https://1851franchise.com/trubluehousecare/how-trublue-total-house-care-is-filling-a-critical-gap-in-the-senior-services-market-with-handyman-and-maintenance-offerings-2716151#featured">performing thorough safety assessments</a> for each home before modifying the space to make it safer and more comfortable for seniors, reducing the risk of falls and other health hazards. And while most at-home senior care services focus on light housekeeping, bathing and meal prep, TruBlue offers support both inside and outside of the home to help seniors age safely in place for longer. In addition to serving seniors, TruBlue’s handyman services also appeal to busy adults and families.As experienced entrepreneurs, Meissner and Estline saw that TruBlue’s business model was&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-enters-2022-with-record-breaking-sales-sparked-by-a-wave-of-new-partnerships-2717629#featured">well-positioned for success</a>. “In many ways, the TruBlue business model combined all the best parts of other concepts we looked at,” Estline said. “It is a solid model, and strong support is in place to get the business up and running.”For example, Meissner says the couple was drawn to the lower start-up costs — $65,000 to $91,000&nbsp;— and the fast time to ramp up. This is largely due to the brand’s simplified operational model, which requires no brick-and-mortar location.&nbsp;“Some of the franchisees we talked to were seeing profits after the first few months,” he said. “The franchise also offers the Winner’s Circle program, and we wanted to take advantage of that as well.”<a href="https://strategicfranchising.com/winners-circle-program/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisee-duo-introduces-trublue-total-house-care-to-san-diego-2719135" target="_blank" rel="nofollow">The Winner’s Circle</a> is an exclusive program that rewards hard-working franchise owners that hit predefined milestones by refunding their entire franchise fee over time.&nbsp;Meissner and Estline officially opened their TruBlue operation in North San Diego in late 2021 and have since seen exceptional growth. “Our brand promise for trustworthiness has played very well in the area,” said Meissner. “We started with handyman services for busy families, and now that we’ve built a customer base, we are pivoting to seniors. We’ve had over 1,000 leads since October, which is great.”Now, as referrals, repeat customers and close rates continue to increase as the duo establishes brand recognition in San Diego, they say their goal is to build self-sustaining operations to focus on expanding in the future.&nbsp;“Elizabeth and Tom are great additions to the TruBlue family, and we’ve been happy to see them scale their business so quickly in San Diego,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisee-duo-introduces-trublue-total-house-care-to-san-diego-2719135" target="_blank" rel="nofollow">Sean Fitzgerald, TruBlue’s President</a>. “When you have a low cost of operations monthly, with high demand and high margins, that's a great formula for success. We are excited to continue partnering with qualified and passionate franchisees as we bring TruBlue’s much-needed service to new communities across the country.”The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchisee-duo-introduces-trublue-total-house-care-to-san-diego-2719135" target="_blank" rel="nofollow">https://trubluefranchise.com/.</a>

Franchisee Duo Introduces TruBlue Total House Care to San Diego 

1851 Franchise

Since opening in October 2021, franchisees Elizabeth Estline and Tom Meissner have seen massive success with the home maintenance franchise, bringing in 1,000 leads in just half a year. 

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

franchisee-duo-introduces-trublue-total-house-care-to-san-diego

FRANCHISE INFORMATION

Own a TruBlue Franchise

How TruBlue Empowers Career-Changers to Become Business Owners

Turning Your Passion for Helping Others into a Profitable Business with TruBlue

Why is the Medical Community Investing in TruBlue?

The Future of the Home Service Market

Learn

Download Brochure

Visit Website

TRUBLUE HOME SERVICE ALLY

Facebook 

Instagram 

LinkedIn 

SOCIAL MEDIA 

Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

TruBlue & Lifewise Partner To Create Safer Homes for Seniors

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

TRUBLUE HOME SERVICE ALLY MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT TRUBLUE HOME SERVICE ALLY

CONTACT TRUBLUE HOME SERVICE ALLY

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Zip Code

How did you hear about us?

What excites you about owning a TruBlue Franchise?

Own a TruBlue Total House Care

image of forrest havernin from tru blue home service ally in woodlands texas

Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

tech-industry-veteran-turns-to-trublue-home-service-ally-to-build-a-legacy-with-purpose-in-the-woodlands-texas

1851 Franchisee Spotlight graphic with photo of Robert Campbell, TruBlue Home Service Ally

Why This Philanthropist and Pastor Is Starting a TruBlue Franchise in Wilmington, North Carolina

pastor-veteran-robert-campbell-trublue-wilmington-nc

image of thatcher thornburg franchisee owner of trublue home service ally Santa Clarita California

Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

streaming-technology-veteran-launches-trublue-california

image of Blake Ostling 1851 franchise franchisee feature for trublue home service ally East Lansing

Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

trublue-home-service-ally-franchise-blake-ostling-east-lansing

On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

trublues-sean-fitzgerald-on-aging-in-place-fall-prevention-and-building-a-home-service-ally

<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

trublue-home-service-ally-closes-out-2025-with-record-growth-and-accelerating-demand-for-aging-in-place-services

Franchisee Duo Introduces TruBlue Total House Care to San Diego

MORE STORIES LIKE THIS