TruBlue Home Service Ally

After her mother decided to age in place, longtime Maryland resident&nbsp;<a href="https://www.linkedin.com/in/karenkiley?utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-facilities-management-to-franchising-karen-kiley-spearheads-trublue-total-house-care-in-montgomery-county-2722508" target="_blank" rel="nofollow">Karen Kiley</a> saw just how much work it was to ensure a home was safe for a senior to live in long-term. She realized many seniors didn’t have anybody to help them determine what modifications are needed or even what is available to make their homes safer. Determined to make a difference and fill this gap, Kiley recently signed on with&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">TruBlue Total House Care</a>, the over 80-unit franchise aimed at providing comprehensive handyman services to busy families and aging-in-place solutions to the senior community.&nbsp;For over two decades, Kiley worked in facilities management, overseeing diverse projects, repairs and maintenance for Warner Brothers Discovery (formerly Discovery).&nbsp;“People were always asking me for recommendations for these types of services, so I felt like there is a real need for general handyman services in the area and there are also fast growing needs for the aging-in-place community, as well,” said Kiley.After her experience with her mother, she began to envision a service for busy adults who needed reliable help for basic repairs as well as those uncertain about home modifications for safer aging-in-place. Recognizing the growing demand for such services in her area, she started considering her options: starting a business from scratch or franchising. After extensive research, Kiley found the perfect fit with&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-facilities-management-to-franchising-karen-kiley-spearheads-trublue-total-house-care-in-montgomery-county-2722508" target="_blank" rel="nofollow">TruBlue Total House Care</a>.“I was basically buying the blueprint, so I could focus my energy on the launch and growth plan for the business,” said Kiley. “Franchises come with name recognition and provide the model for success. The structure of owning my own business, while also being connected to others in the same field, with the same goals, is advantageous.”TruBlue's wide-ranging services, from general repairs to aging-in-place solutions, were perfectly aligned with Kiley's interests and mission. However, the most appealing aspect of TruBlue was its purpose-driven approach. "We’re making homes safer for those who want to remain where they are most comfortable and often have decades of memories. TruBlue is a company with a purpose," she said, emphasizing the significance of the human aspect in her work.Since opening TruBlue of Rockville in May 2023, Kiley says her aspirations go beyond running a successful business. She is building a robust team that shares her enthusiasm for helping others and represents TruBlue in an exceptional way. Her goal is to give busy families their time back and assist seniors who choose to remain in their homes, while fostering an environment where her team feels valued and their work matters.Kiley is also very involved in her community and hopes to continue helping others through her business. She is on the board of The Dwelling Place and is a Vocational Services volunteer for Interfaith Works. She is passionate about the need for affordable housing and is excited to assist seniors who prefer to remain in their homes, instead of moving to what are often more expensive alternatives.&nbsp;Kiley believes following that kind of passion is the key for any entrepreneur thinking about starting their own business. “Determine what you like, what you are good at and what is important to you,” she said. “Choose something you’ll enjoy doing every day and do it as a company who has a purpose driven mission.”To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://1851franchise.com/trubluehousecare">https://1851franchise.com/trubluehousecare/info</a>

From Facilities Management to Franchising: Karen Kiley Spearheads TruBlue Total House Care in Montgomery County

1851 Franchise

By bringing the senior-focused home maintenance and handyman franchise to her community,  Kiley hopes to provide a helping hand to those who need it most.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

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Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

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Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

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Why This Philanthropist and Pastor Is Starting a TruBlue Franchise in Wilmington, North Carolina

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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From Facilities Management to Franchising: Karen Kiley Spearheads TruBlue Total House Care in Montgomery County

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