TruBlue Home Service Ally

<a href="https://www.linkedin.com/in/jennifer-johander-bauernfeind-3042586?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-a-passion-for-seniors-drives-success-for-these-trublue-franchisees-2727135" target="_blank" rel="nofollow">Jennifer Bauernfeind</a> and her husband&nbsp;<a href="https://www.linkedin.com/in/timbauernfeind?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-a-passion-for-seniors-drives-success-for-these-trublue-franchisees-2727135" target="_blank" rel="nofollow">Tim</a> have always had a deep-rooted passion for helping seniors. This passion, combined with their dedication to quality service, led them to launch a&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-a-passion-for-seniors-drives-success-for-these-trublue-franchisees-2727135" target="_blank" rel="nofollow">TruBlue Home Service Ally franchise</a> in the Minneapolis metro areas of Maple Grove and Plymouth in the fall of 2023.&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> is a home service franchise providing home maintenance, handyman services and senior home modifications.Jennifer’s journey into franchising began long before TruBlue entered the picture. With a background in retail, including roles at Target’s corporate headquarters and as a supplier for major companies like Home Depot and Walgreens, Jennifer was no stranger to the business world. However, it was her innate love for working with seniors that ultimately led her to franchising. Observing the shifting demographic landscape and recognizing the essential need for services catering to seniors, Jennifer decided to invest in a&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-these-comfort-keepers-franchisees-are-adding-trublue-to-their-portfolios-2726406">Comfort Keepers franchise</a>, which she has successfully operated for six years.Last year, Jennifer and Tim saw a unique opportunity to expand their mission of care by integrating TruBlue’s home maintenance and modification services into Jennifer’s existing Comfort Keepers business.&nbsp;“There are so many things that seniors need to stay safe in their homes as they age,” Jennifer said. "The TruBlue offering is the perfect complement to the Comfort Keepers offering. We take care of the people&nbsp;and the home now. Only 10% of people have a home ready to age in place, according to U.S. Census data. So, there is a significant opportunity.” TruBlue’s unique model, focusing on home maintenance and senior safety modifications, complements the personal care services offered by brands like&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-comfort-keepers-franchise-costs-fees-profit-and-data-2724676">Comfort Keepers</a>, creating a comprehensive solution for aging adults. That is why the two brands announced&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-announces-strategic-partnership-with-comfort-keepers-to-help-seniors-age-in-place-safely-2719713">a strategic alliance</a> in 2022, with TruBlue becoming a Comfort Keepers preferred partner. Today, this synergy not only enhances service delivery, but also expands market opportunities for franchisees like the Bauernfeinds.Since launching her TruBlue franchise last year, Jennifer says the business has continued to grow. “We’ve been getting some great team members and some great reviews, which is very exciting and promising,” she said. “We’ve handled a variety of projects, ranging from smaller to larger ones. We’re getting a good variety of people and a lot of leads. It is growing, and we are making great strides.”The couple is steadily building a strong client base and generating a lot of leads. One thing that has stood out to Jennifer is the feedback from clients.&nbsp;“One of the things we hear a lot is consumers saying, ‘Thank goodness there’s someone here we can trust,’” Jennifer said. “These are pros who are insured, bonded and licensed contractors. These aren’t just people showing up at the door who they don’t know. No one wants to hire a person they don’t trust.”The Bauernfeinds long-term goal is to establish TruBlue as one of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-leaders-in-the-senior-handyman-industry-with-compassion-and-expertise-2726398">the best handyman providers&nbsp;</a>in the Minneapolis metro area, serving both seniors and busy adults. “We want to take care of our seniors with a holistic approach,” Jennifer said. “We will be able to cover a lot more bases for them with TruBlue and Comfort Keepers together.” One of the key factors in Jennifer’s success with TruBlue has been&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-these-tenured-franchisees-continue-to-grow-with-trublue-2726985">the strong support</a> from the franchise leadership team. “TruBlue is incredibly supportive and accessible,” Jennifer said. “Their leadership team is always there for us, especially during times of struggle. They really sit down and give us focused time to work through challenges. We feel very supported and confident in our ability to succeed.”As Jennifer and Tim continue to grow their TruBlue franchise, their passion for seniors and commitment to quality service remain at the forefront of their business. With their combined skills and dedication, the Bauernfeinds are well on their way to making a lasting impact in their community, helping seniors live safely and comfortably in their homes for years to come.TruBlue is actively seeking passionate franchise owners like the Bauernfeinds in markets across the country and has identified Orlando, Miami, Jacksonville and Naples in Florida as well as Dallas and Austin in Texas as key development markets.For more information on TruBlue franchise opportunities, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally">https://1851franchise.com/trubluehomeserviceally</a>.

TruBlue Franchisee Success in Minneapolis: Serving Seniors with Passion

1851 Franchise

Since launching their TruBlue franchise last year in Minneapolis, long-time Comfort Keepers franchisees Jennifer and Tim Bauernfeind are finding new ways to support seniors.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How a Passion for Seniors Drives Success for These TruBlue Franchisees

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Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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How a Passion for Seniors Drives Success for These TruBlue Franchisees

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