TruBlue Home Service Ally

When&nbsp;<a href="https://trubluehousecare.com/martin-county?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-trublue-franchisee-built-a-strong-book-of-business-within-the-first-two-months-of-ownership-2719106" target="_blank" rel="nofollow">Robert Rash</a> discovered&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-trublue-franchisee-built-a-strong-book-of-business-within-the-first-two-months-of-ownership-2719106" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the franchise that provides subscription-based home maintenance and handyman services for seniors and families, he was shocked to find that the brand wasn’t already in his Martin County, Florida community. So, Rash decided to take his destiny into his own hands and be the one who introduced the business to the east coast of Florida. Since opening his location only a few months ago, he has continued to thrive thanks to the support and backing of TruBlue’s proven business model.Rash is a Navy veteran and served as a nuclear power plant operator and mechanic. He also has 23 years of experience in commercial power plant maintenance, inspection and repair, which fueled a detail-oriented, outcome-driven approach to service.“I’ve been interested in owning my own business for quite a while,” said Rash. “When COVID-19 hit, it was clear that I wasn’t going to work for someone else anymore. I had been looking at different franchises, including restaurants, employment agencies and auto shops. I have tried to start my own business in the past, but I failed miserably because I didn’t have a plan. That was one of the things that first attracted me to the idea of franchising in general. You don’t have to reinvent the wheel.”One of the franchise opportunities that stood out to Rash was TrueBlue Total House Care. As Rash learned more about the business model, he knew it would be an ideal fit for his market.“A big part of TruBlue is senior care, and in Florida, there are definitely a lot of seniors,” said Rash. “I knew there was a big market there. When I talked to some of my friends in the healthcare industry about TruBlue before making the jump, every single one of them said it was a great idea. As far as the general handyman services go, there is also a huge demand among a growing number of busy homeowners.”Florida is famous for its status as a&nbsp;<a href="https://www.huffpost.com/entry/best-places-to-retire_b_5192234?guccounter=1&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-trublue-franchisee-built-a-strong-book-of-business-within-the-first-two-months-of-ownership-2719106" target="_blank" rel="nofollow">retiree haven</a>, with attractive qualities including warm weather, fiscal soundness and retirement-friendly income tax laws. That is why the Sunshine State features some of the country’s highest life expectancy rates and median ages, with a whopping&nbsp;<a href="https://acl.gov/sites/default/files/programs/2016-11/Florida%20Epi%20Profile%20Final.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-trublue-franchisee-built-a-strong-book-of-business-within-the-first-two-months-of-ownership-2719106" target="_blank" rel="nofollow">8.6 million residents</a> who are 50 and older — the second-largest population of this age in the country. According to the&nbsp;<a href="https://elderaffairs.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-trublue-franchisee-built-a-strong-book-of-business-within-the-first-two-months-of-ownership-2719106" target="_blank" rel="nofollow">Florida Department of Elder Affairs</a>, nearly 23% of Florida citizens are aged 60 or over, and this demographic comprises the state's second-largest economic sector.&nbsp;TruBlue services help these seniors remain at home by performing safety assessments before modifying the space accordingly. The modifications made to the home create a safer and more comfortable space for seniors, reducing the risk of falls and other health hazards.Additionally,&nbsp;<a href="https://worldpopulationreview.com/states/florida-population?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-trublue-franchisee-built-a-strong-book-of-business-within-the-first-two-months-of-ownership-2719106" target="_blank" rel="nofollow">Florida’s population has exceeded 22 million</a> and is expected to grow to over&nbsp;<a href="http://www.flchamber.com/article/did-you-know-that-floridas-population-could-increase-to-nearly-26-million-by-2030/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-trublue-franchisee-built-a-strong-book-of-business-within-the-first-two-months-of-ownership-2719106" target="_blank" rel="nofollow">26 million</a> by 2030. Florida is also one of the top states people are currently moving to, with&nbsp;<a href="https://www.census.gov/data/tables/2020/dec/2020-apportionment-data.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-trublue-franchisee-built-a-strong-book-of-business-within-the-first-two-months-of-ownership-2719106" target="_blank" rel="nofollow">five out of the 10</a> of the country’s most-moved-to cities. That is partly why the number of new residential homes built last year&nbsp;<a href="https://www.amgintrealty.com/south-florida-construction-starts-tripled-in-june/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-trublue-franchisee-built-a-strong-book-of-business-within-the-first-two-months-of-ownership-2719106" target="_blank" rel="nofollow">rose 234%</a> in Florida over the previous year.&nbsp;TruBlue offers a range of customizable, subscription-based handyman services that customers — whether they be seniors or just busy families — can bundle, depending on their unique needs and their unique home.&nbsp;Since opening his Martin County location two months ago, Rash says the demand is proving to be even greater than he expected. “I’ve really tapped out my employees and maxed out what I can do capacity-wise,” he said. “There is definitely a huge untapped demand here. It has been very rewarding to modify seniors’ homes and help ensure they can utilize their houses again. One customer, in particular, comes to mind. She is a nice little old lady who doesn’t have anyone around to help her — no family around in the immediate area. We were able to assist her with some home projects she just couldn’t do by herself. That was super rewarding.”Looking ahead, the TruBlue team hopes to partner with more qualified and passionate franchisees like Rash to help reach their goal of 100-plus locations by the end of 2022.“We’re really excited about the growth we’ve seen by partnering with franchisees like Robert Rash, but even more excited about what they’ve been able to provide for seniors and busy families,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-trublue-franchisee-built-a-strong-book-of-business-within-the-first-two-months-of-ownership-2719106" target="_blank" rel="nofollow">Sean Fitzgerald</a>, TruBlue’s President. “We want to ensure the home environment is as safe as it can be and well-maintained. We believe that if we focus on our customers and provide them with the best service possible, growth will organically follow. So far, that’s exactly what we’ve seen.”TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150#featured">Florida</a>, as well as Dallas and Austin,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609#featured">Texas</a>, as key development markets.The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-this-trublue-franchisee-built-a-strong-book-of-business-within-the-first-two-months-of-ownership-2719106" target="_blank" rel="nofollow">https://trubluefranchise.com/.</a>

How This TruBlue Franchisee Built a Strong Book of Business Within the First Two Months of Ownership

1851 Franchise

Franchise owner Robert Rash originally signed on with the home maintenance franchise after recognizing an unmet demand for quality handyman services in his Florida community.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-this-trublue-franchisee-built-a-strong-book-of-business-within-the-first-two-months-of-ownership

FRANCHISE INFORMATION

Own a TruBlue Franchise

How TruBlue Empowers Career-Changers to Become Business Owners

Turning Your Passion for Helping Others into a Profitable Business with TruBlue

Why is the Medical Community Investing in TruBlue?

The Future of the Home Service Market

Learn

Download Brochure

Visit Website

TRUBLUE HOME SERVICE ALLY

Facebook 

Instagram 

LinkedIn 

SOCIAL MEDIA 

Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

TruBlue & Lifewise Partner To Create Safer Homes for Seniors

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

TRUBLUE HOME SERVICE ALLY MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT TRUBLUE HOME SERVICE ALLY

CONTACT TRUBLUE HOME SERVICE ALLY

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Zip Code

How did you hear about us?

What excites you about owning a TruBlue Franchise?

Own a TruBlue Total House Care

1851 Franchisee Spotlight graphic with photo of Robert Campbell, TruBlue Home Service Ally

Why This Philanthropist and Pastor Is Starting a TruBlue Franchise in Wilmington, North Carolina

pastor-veteran-robert-campbell-trublue-wilmington-nc

image of thatcher thornburg franchisee owner of trublue home service ally Santa Clarita California

Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

streaming-technology-veteran-launches-trublue-california

image of Blake Ostling 1851 franchise franchisee feature for trublue home service ally East Lansing

Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

trublue-home-service-ally-franchise-blake-ostling-east-lansing

1851 Franchisee Spotlight graphic with photo of Juan Dominguez and TruBlue Home Service Ally

Former Finance Professional Brings TruBlue Home Service Ally Franchise to Nassau, New York, To Support Local Seniors

juan-dominguez-trublue-nassau-handyman-services

<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

trublue-home-service-ally-closes-out-2025-with-record-growth-and-accelerating-demand-for-aging-in-place-services

How This TruBlue Franchisee Built a Strong Book of Business Within the First Two Months of Ownership

MORE STORIES LIKE THIS