TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-trublue-franchisees-can-start-making-money-from-the-jump-and-quickly-exceed-their-revenue-expectations-2719069" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the franchise that provides subscription-based home maintenance and handyman services for seniors and families, is growing rapidly as the senior population increases and the demand for home services skyrockets post-COVID. The brand doubled its year-over-year revenue for the second straight year in 2021 and, as a result, TruBlue Total House Care franchisees are increasingly exceeding their revenue expectations. Now, as the brand aims to continue franchise growth across the country, TruBlue shows no signs of slowing down.<a href="https://www.linkedin.com/in/matthewneelan?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-trublue-franchisees-can-start-making-money-from-the-jump-and-quickly-exceed-their-revenue-expectations-2719069" target="_blank" rel="nofollow">Matthew Neelan</a>, franchise owner of&nbsp;<a href="https://trubluehousecare.com/cranberry?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-trublue-franchisees-can-start-making-money-from-the-jump-and-quickly-exceed-their-revenue-expectations-2719069" target="_blank" rel="nofollow">TruBlue Cranberry in Pennsylvania</a>, is one such franchise owner exceeding his original expectations for the business.&nbsp;Neelan first discovered the need for senior home modifications while making deliveries as part of his former job with a bulk supply company. When the COVID-19 pandemic hit, Neelan decided to finally follow his entrepreneurial dreams and signed on with TruBlue in April 2020. Despite the challenges that many other businesses faced during the pandemic, Neelan says his TruBlue business took off immediately in his community of Pittsburgh.“When I first entered this business, I thought I would have trouble fulfilling the demand for house repair work because I thought it would take me a while to be able to afford hiring one person full-time,” said Neelan. “My goal was to have two employees by the end of the first year. We achieved that within 10 days! We hired a third within the first month, and I still need six more technicians — I’m not even close to covering the amount of leads I get. I know that if we had the right people in place, we could easily be a million-dollar operation.”According to the&nbsp;<a href="https://www.ncoa.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-trublue-franchisees-can-start-making-money-from-the-jump-and-quickly-exceed-their-revenue-expectations-2719069" target="_blank" rel="nofollow">National Council on Aging</a>, a whopping 90% of seniors say they plan to remain in their homes for the next 5–10 years. TruBlue services help seniors remain at home by performing safety assessments before modifying the space accordingly. The modifications made to the home make a safer and more comfortable space for seniors, reducing the risk of falls and other health hazards. TruBlue offers a range of customizable, subscription-based services that customers — whether they are seniors or just busy families — can bundle, depending on their unique needs and their unique home.&nbsp;“The consumer offering in place is fantastic,” said Neelan. “Customer service is king for us. You can get a handyman anywhere, but not someone insured that you trust. We call ourselves house technicians. We provide a skill. We aren’t just doing this on the weekend — this is what we do full-time. We are also skilled over a multiple of disciplines and can service every part of the house. That saves people from having to call several different providers. We provide customer service above and beyond what our competitors do, and that has caught on in our area.”&nbsp;Additionally, Neelan says TruBlue appeals to a broad range of demographics, not just seniors. With the opportunity to help service busy families as well, TruBlue franchisees have a larger pool of potential clientele.&nbsp;“Baby Boomers are now getting to the point where they would have to enter into a nursing home, but they don’t want to,” Neelan said. “At the same time, the younger generation coming up, Millennials and Gen Z, have much less of an interest in performing housework on their own. They’d rather write a check. That allows us to really hit both ends of the spectrum with this business.”TruBlue owners can tap into a lucrative, recurring-revenue model, offering homeowners industry-leading maintenance services and reminders about routine maintenance that are scheduled regularly throughout the year.TruBlue’s low startup costs — ranging from $65,000 to $91,000 —&nbsp;and low-overhead operational model, which requires no brick-and-mortar location, have also been refined to support a quick ramp-up time and scalability. Franchisees have the unique opportunity to cut down on those costs even more and see their franchise fee returned in full through the brand’s innovative&nbsp;<a href="https://trubluefranchise.com/winners-circle-program/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-trublue-franchisees-can-start-making-money-from-the-jump-and-quickly-exceed-their-revenue-expectations-2719069" target="_blank" rel="nofollow">Winner’s Circle Program</a>.With this potential for fast returns and easy scalability, TruBlue is continuing to catch the eye of business-savvy investors across the country. Since the start of 2022, the brand has added 14 new franchise locations, which equates to an 18% growth of the entire system, keeping pace to reach its goal of 100-plus locations by year’s end.&nbsp;“We’re really excited about the growth we’ve seen, but even more excited about what we’re able to provide for seniors and busy families,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-trublue-franchisees-can-start-making-money-from-the-jump-and-quickly-exceed-their-revenue-expectations-2719069" target="_blank" rel="nofollow">Sean Fitzgerald</a>, TruBlue’s president. “We want to make sure the home environment is not only as safe as it can be but also well-maintained. We believe that if we focus on our customers and provide them with the best service possible, growth will organically follow. So far, that’s exactly what we’ve seen.”TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150#featured">Florida</a>, as well as Dallas and Austin,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609#featured">Texas</a>, as key development markets.The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-trublue-franchisees-can-start-making-money-from-the-jump-and-quickly-exceed-their-revenue-expectations-2719069" target="_blank" rel="nofollow"> https://trubluefranchise.com/.</a>

How TruBlue Franchisees Can Start Making Money From the Jump and Quickly Exceed Their Revenue Expectations

1851 Franchise

As one of the only concepts meeting the home maintenance demands of the booming senior care industry, TruBlue Total House Care offers franchisees a low-cost and proven pathway to scalable growth in their local market.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

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Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

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Why This Philanthropist and Pastor Is Starting a TruBlue Franchise in Wilmington, North Carolina

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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How TruBlue Franchisees Can Start Making Money From the Jump and Quickly Exceed Their Revenue Expectations

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