TruBlue Home Service Ally

<a href="https://www.linkedin.com/in/bretmorrison1?utm_source=1851franchise.com&utm_medium=article&utm_campaign=local-couple-set-to-open-first-trublue-franchise-in-the-state-of-missouri-2725965" target="_blank" rel="nofollow">Bret Morrison</a>, with a background in commercial real estate, alongside his wife&nbsp;<a href="https://www.linkedin.com/in/beth-morrison-992851302/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=local-couple-set-to-open-first-trublue-franchise-in-the-state-of-missouri-2725965" target="_blank" rel="nofollow">Beth</a>, a social worker and therapist, are excited to bring&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue Home Service Ally</a>,&nbsp;a prominent name in the home maintenance and senior modification services industry, to Central Missouri.&nbsp;The Morrisons were drawn to&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=local-couple-set-to-open-first-trublue-franchise-in-the-state-of-missouri-2725965" target="_blank" rel="nofollow">TruBlue</a> in particular after seeing first-hand the challenges both of their grandparents faced living and aging alone, and the realization that there was a major gap in services available to support seniors in maintaining their homes. The blend of Bret’s real estate background and Beth's experience in social work made TruBlue a perfect fit for using their combined skill sets to address a critical need in their community.As the first TruBlue franchise in the state of Missouri, Morrison says his primary mission is to provide families with the support they need to manage their homes, drawing from his own experience overcoming health challenges and the importance of focusing on family well-being. “Overcoming health concerns myself and watching loved ones deal with health challenges, it definitely helped me understand the value of the TruBlue business,” Morrison said. “Major life and health changes make it extremely difficult to deal with the house. That is a big factor that people often don’t think about until they’re going through it.”&nbsp;1851 Franchise spoke with Morrison to learn more about his inspiring story, his journey to franchising and his plans for the future.&nbsp;1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Morrison:&nbsp;I’ve worked in real estate, primarily as a director of operations for commercial real estate and hospitality brands. My wife, Beth, is a therapist with a background in social work. With our combined backgrounds, TruBlue felt like a perfect fit.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Morrison:&nbsp;One of my previous jobs actually required seeking out franchise businesses that would be fit for our development. So, I already had a decent amount of interaction with other franchise brands. The benefit really comes with having that national presence and the support of a corporate team behind you. I knew I wouldn’t have to tackle every aspect of the business on my own. It feels like the corporate team is there to help scale and ramp up the business much faster than I could ever on my own.&nbsp;1851:&nbsp;What made you pick this brand? What excites you most about this company?Morrison: I had been looking for a business for a while, but I was pretty selective about what I wanted to get into. My grandmother lives alone, and seeing the struggles she has gone through as she got older made me realize there was a major need for this. Beth’s grandparents were going through the same thing.&nbsp;I stumbled upon TruBlue while researching businesses and, once I understood what made it different from a regular handyman concept, the senior focus really spoke to me. If we’d had TruBlue ourselves, it would have really been a huge help to our grandparents. We understood the value personally that it could bring to families. It really played to both of our strengths. So, we decided to move forward.&nbsp;1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Morrison:&nbsp;We are the first TruBlue in Missouri, which is very exciting. There is a lot of opportunity to fill this need and bring something brand new to the community. We have already been getting a good response from people we are talking to. We want to continue to expand, start with a team in Columbia and grow in a way that makes the most sense for the business.&nbsp;1851:&nbsp;What is the one thing about your story you want us to know?Morrison: ?My wife and I are a local couple who understand the community. We met at Mizzou. I have my degree from MU’s Trulaske College of Business, while Beth has her master's degree in Social Work. Beth and I both agreed early on that, while we may not be able to save the whole world, we can definitely make an impact in our community. This is something we are excited to now be able to teach our daughter, as she sees us both working every day to help others.&nbsp;1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?Morrison: Something I’ve learned about franchising in general is that it is important to understand the reason behind the things the franchisor wants the franchisees to do. The&nbsp;why behind the rules they put in place. Those processes are (hopefully) there to protect and grow the brand. A lot of times, people get caught up in the small details of the franchise, but it's really important to look at the bigger picture of the company and their vision for the growth of the brand. Making sure the company’s vision aligns with your own goals for your business is crucially important when becoming a franchise owner.&nbsp;The total investment necessary to begin operation of a TruBlue franchise ranges from $65,050 to $91,400. This includes $44,900 that must be paid to the franchisor or an affiliate. For more information, please visit&nbsp;<a href="https://1851franchise.com/trubluehousecare">https://1851franchise.com/trubluehousecare/info</a>.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.

TruBlue Home Service Ally Comes to Missouri

1851 Franchise

After watching their older loved ones struggle with health challenges, Bret and Beth Morrision saw how quickly life can change. Now, they are ready to help families and busy adults adapt to those unexpected circumstances. 

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Mizzou Alumni Couple Set to Open First TruBlue Franchise in the State of Missouri

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Former Finance Professional Brings TruBlue Home Service Ally Franchise to Nassau, New York, To Support Local Seniors

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Mizzou Alumni Couple Set to Open First TruBlue Franchise in the State of Missouri

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